Tops Markets’ Post

Starbucks needs a revamp, and they've hired Brian Niccol from Chipotle to lead the way. I think the real estate industry can learn something from what went wrong: They turned a comfortable and convenient experience into an inhospitable one. Their locations are no longer a "third place," but a sterile pickup location for app orders. And wait time are up, because of the thousands of customization options offered to customers slow down baristas. Customers don't love this. Sales are down. The chain needs to de-consultant itself and get back to what made them popular in the first place. It's nothing revolutionary to "listen to your customers," but that's exactly what Starbucks needs to do here. Keep it simple. Enact change. Create a comfortable, tech-enabled experience where people can read and work and use a clean bathroom. A lesson for real estate: Put people first. Don't lose the humanity when building a place or offering an experience. That's a good business model—and it's especially salient at this moment in time, I think, as the industry fundamentally reconsiders the best use of space and how we live and work. #realestate

Experience > Optimization If you want people to spend more time somewhere, you can’t over optimize. Human experience is essential to the future of work and the teams that craft great workplaces know this. #design #workplace #experiencedesign

Sliding into spring on a floral note, Starbucks is adding two new drinks to its menu: Iced Lavender Cream Oat Matcha and Iced Lavender Oat Latte. Ensuring anyone can come in and enjoy them, the chain also unveiled plans to improve accessibility and inclusivity across its US stores. Through its new Inclusive Spaces Framework, Starbucks wants to redefine the retail experience for all individuals, irrespective of their accessibility needs. The framework was launched with the opening of a flagship store in Washington, DC, which boasts a range of features designed to facilitate easier navigation and interaction for all customers and staff. Think an order status board for visual confirmation of orders, acoustic dampening that cuts down on echoes for those using assisted listening devices, and a handoff counter with an overhanging shelf and plenty of clearance underneath for customers with wheelchairs, strollers or service dogs. The Inclusive Spaces Framework was developed in collaboration with customers, employees and accessibility experts. The goal was to devise scalable solutions that can be incorporated into all new and renovated company-owned stores. Starbucks also intends to open-source the framework, allowing for its adoption and further development within the broader retail industry. Read our Trend Bite for this innovation 👉 https://lnkd.in/dEd3RHWk #inclusiveretail #opensource #innovation #trendwatching

New Vision for Starbucks: Brewing More Than Just Coffee Big changes are brewing at Starbucks. New CEO Brian Niccol wants to revitalize the in-store experience, encouraging customers to linger, connect, and make meaningful moments. In his first public message, Niccol emphasized the importance of transforming Starbucks stores into inviting spaces that invite connection and community. Key highlights of his vision include: Comfortable seating and thoughtful design Distinct "to-go" and "for-here" service areas Elevating the senses with signature sights, smells, and sounds As Niccol puts it, "Our stores will be inviting places to linger..." Are you excited about this new direction? How do you think this shift will impact the company? #Starbucks #CustomerExperience #CommunityBuilding

Starbucks Results: Starbucks raised prices, changed interiors to uncomfortable seating, thinking people paid for coffee. Starbucks forgot they were in REAL ESTATE business and buying Coffee was rent somebody paid to sit in store for hours. During pandemic customers picked up drinks and went away without lingering as seating was closed in Starbucks stores, so Starbucks decided customers came to stores for its overpriced drinks. Post Pandemic Starbucks designed its stores with uncomfortable seating to discourage seating, with uncomfortable seating, high drink prices, and mandatory tipping even in drive thrus, customers started questioning their Starbucks Experience, which is evident in the decline in the same store sales. #Starbucks #results #results #decline #inflation #tipping #recession #design #realestate

🚨 𝗦𝘁𝗮𝗿𝗯𝘂𝗰𝗸𝘀 𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝘆 𝟮𝟬𝟮𝟰 – 𝗥𝗲𝗯𝗮𝗹𝗮𝗻𝗰𝗶𝗻𝗴 𝘁𝗵𝗲 𝗖𝗼𝗳𝗳𝗲𝗲𝗵𝗼𝘂𝘀𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 🚨 Starbucks, the iconic coffeehouse brand, finds itself at a familiar crossroads. Much like the 2008 crisis, the company is once again grappling with maintaining its core coffeehouse experience. Under new CEO Brian Niccol, Starbucks is poised for a major shift back to what made it successful—creating warm, welcoming spaces for customers to gather and enjoy. In our latest Starbucks Case Study 2024, we dive into the challenges Starbucks faces today and how Niccol’s strategy compares to Howard Schultz’s turnaround in 2008. If you want to learn how strategic thinking can help brands refocus and thrive, this is a must-read! 𝗞𝗲𝘆 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲: • How Starbucks lost focus on its core strengths • The brand's shift back to experience-led customer service • Strategic plans for redesigning stores and enhancing mobile services 📊 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗰𝗮𝘀𝗲 𝘀𝘁𝘂𝗱𝘆 𝗮𝗻𝗱 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗵𝗼𝘄 𝗦𝘁𝗮𝗿𝗯𝘂𝗰𝗸𝘀 𝗶𝘀 𝗿𝗲𝗯𝗮𝗹𝗮𝗻𝗰𝗶𝗻𝗴 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗮𝗻𝗱 𝗶𝗻-𝘀𝘁𝗼𝗿𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀! https://lnkd.in/gZ9zQ-JE

How Did Starbucks Redefine the Coffee-Drinking Experience through its "Third Place" Concept? 2. Starbucks Brand Experience and Global Reach Founded in 1971, Starbucks revolutionized the coffee-drinking experience, creating a unique “third place” concept between home and work. This concept was central to their branding, emphasizing a comfortable, inviting atmosphere where customers could relax and enjoy their coffee. The company’s rapid global expansion started in 1996 with its first international store in Tokyo, and by 2019, Starbucks had over 30,000 stores in 80 countries. Their strategy focused not just on opening stores, but on ensuring that each location delivered the consistent, high-quality experience that Starbucks is known for. This global reach, combined with a consistent and inviting brand experience, is a cornerstone of Starbucks’ success. Customer Experience and Innovation From its inception, Starbucks has been dedicated to providing a relaxing and enjoyable experience for customers. This focus on customer experience has been a key differentiator for the brand. Starbucks took a unique approach to understanding its customers, preferring informal interactions over structured surveys, enabling them to capture genuine feedback and mood. They’ve successfully used market research to tailor their entry strategies into different countries, but their flexible approach to customer insights has been particularly effective in building their brand globally. This innovation in customer experience is a significant factor in their nearly five-decade-long resonance with customers. Learn more --> https://lnkd.in/gUg_tpWN #brandmastery #culturalicons #globalbrands #innovationleaders #iconiccampaigns #sustainabilityefforts #digitalengagement #coffeeevolution #socialresponsibilityleadership #redbullrevolution #starbucksexperience #evianglobalsales #cocacolahistory

🚨 𝗦𝘁𝗮𝗿𝗯𝘂𝗰𝗸𝘀 𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝘆 𝟮𝟬𝟮𝟰 – 𝗥𝗲𝗯𝗮𝗹𝗮𝗻𝗰𝗶𝗻𝗴 𝘁𝗵𝗲 𝗖𝗼𝗳𝗳𝗲𝗲𝗵𝗼𝘂𝘀𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 🚨 Starbucks, the iconic coffeehouse brand, finds itself at a familiar crossroads. Much like the 2008 crisis, the company is once again grappling with maintaining its core coffeehouse experience. Under new CEO Brian Niccol, Starbucks is poised for a major shift back to what made it successful—creating warm, welcoming spaces for customers to gather and enjoy. In our latest Starbucks Case Study 2024, we dive into the challenges Starbucks faces today and how Niccol’s strategy compares to Howard Schultz’s turnaround in 2008. If you want to learn how strategic thinking can help brands refocus and thrive, this is a must-read! 𝗞𝗲𝘆 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲: • How Starbucks lost focus on its core strengths • The brand's shift back to experience-led customer service • Strategic plans for redesigning stores and enhancing mobile services 📊 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗰𝗮𝘀𝗲 𝘀𝘁𝘂𝗱𝘆 𝗮𝗻𝗱 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗵𝗼𝘄 𝗦𝘁𝗮𝗿𝗯𝘂𝗰𝗸𝘀 𝗶𝘀 𝗿𝗲𝗯𝗮𝗹𝗮𝗻𝗰𝗶𝗻𝗴 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗮𝗻𝗱 𝗶𝗻-𝘀𝘁𝗼𝗿𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀! https://lnkd.in/gd2qfyT5

Starbucks is looking to open around 4,000 new locations in the US by 2030. T.J. Maxx is looking to add 1,400 stores. Chipotle plans to open around 3,500 new stores in North America. The list goes on. The problem: Where are all these brands going to find all this space? Retail is already at around just 4% vacancy, with the “good location” vacancy much lower. It’s not making sense to build strip retail anymore, with costs to build surpassing $400 a foot almost everywhere. These stores need to hit their targets. Few are talking about how that’s possibly going to happen when real estate is the bottleneck.

Starbucks has seen a major decline in recent years and its new CEO, Brian Niccol, has noted five key areas on which Starbucks has to focus to move forward. A better customer experience plays an imortant part in this. 1️⃣ Coffee ☕ comes first: In recent quarters, Starbucks has rolled out many new product offerings, LTOs, and even new categories. Niccol wants to instead work on simplifying the menu and focus on the quality of Starbucks’ coffee and the skill of the baristas who make it 2️⃣ Green apron partners 💚 : As union tensions continue to recede, Starbucks will continue to focus on the experience and needs of its employees. “We must ensure our baristas have the time and tools they need to provide exceptional customer service, and that they are supported by strong leaders and managers across every store” 3️⃣ Great in-store experience at all hours 🏪: Niccol admitted that Starbucks’ customer experience can be lacking and frustrating during peak hours, so he said that “we need to address staffing in our stores, remove bottle necks, and simplify things for our baristas,” as well as improve mobile order and pay. They need to offer a great experience to their customers every single time, especially the morning peak. 4️⃣ Re-establish Starbucks as a community coffeehouse 🤝 : Once upon a time, Starbucks was known for its emphasis on third-place culture and Niccol wants to get back to that: “even if customers don’t want to stay in the café each time they visit, we know they expect our stores to look and feel like the community coffeehouse they remember.” 5️⃣ Fundamentally changing Starbucks marketing 📈 Niccol wants to de-emphasize Starbucks Rewards as the primary digital marketing arm, and instead “prioritizing the brand,” which includes an overhaul of menu, pricing, and everyday value. 🎯 “Back to Starbucks” is that fundamental change,” said Brian. “When we stay true to our core identity and focus on delivering a great partner and customer experience, our customers come — and importantly, they come back.” 📰 courtesy of QSR Media (link in comment) #shopexperience #customerexperience #cx #digitalexperience #starbucks #coffee #loyalty #customerfirst #cxdubai