Tourism Cares is thrilled to be featured in a recent Bloomberg article by Lebawit "Lily" Girma, which explores innovative solutions to combat the damaging impacts of overtourism. The article, "Overtourism Isn't the Conundrum It's Made out to Be," highlights our Meaningful Travel Map, a tool that features 321 impact partners across 22 countries, offering sustainable travel experiences that benefit local communities. By spreading tourism revenue to lesser-known destinations and supporting responsible travel practices, the map is helping to redefine the way travelers engage with the world. Check out the full article below! #MeaningfulTravel #SustainableTravel #WhenTourismCares
Travel journalist and speaker specializing in Sustainable tourism | Impactful Storytelling Coach | Strategic Content & Comms | Polyglot
For this month’s edition of my #BetterTravelBureau column at Bloomberg News, I spoke to Ondrej Mitas, a senior lecturer at Breda University of Applied Sciences in the Netherlands. Mitas, who specializes in part in tourism flow mechanisms, expressed exasperation at the barrage of news on overtourism, all of which muddle the issues. Overtourism, Mitas explains, is made up of different types of problems — that are related, but require distinct solutions. For my part, when I reached out to Mitas, it was because I felt I hadn’t heard enough about ways to solve overtourism's many facets. I look at a handful of initiatives in my latest piece. Some are frankly tiny for an industry that's set to surpass $10 trillion in its contribution to the global GDP. Others, like Mitas’ and Travel with Zoey's experiment with select European tourism boards, or Tourism Cares' Meaningful Tourism Map concept, hold more promise if they’re scaled and adopted more widely… The question is whether there is the will from those in power to shift how tourism is marketed, or how its benefits are shared... Tourism is an industry which like many others, as Mitas said (and you all know I've said this too in the past), makes a few people rich while working a lot of people very hard for very little. For now, I'll be grateful if my piece inspires solutions thinking and collaboration, rather than sensational headlines and a conflating of the issues. #overtourism #travelandtourism #europe
Fearless Leader | Passionate Marketer | Sustainable Tourism Advocate | Strategic Storyteller
6moThank you Lebawit Lily Girma for including Tourism Cares! Every step matters and we are proud to help the industry propel forward in finding positive solutions for communities.