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What is true virality? 25 million impressions. This is what Penn Weinberger was taught in the year he spent working for Jerry Media, the advertising company built around a portfolio of multi-million-follower Instagram accounts in the 2010s. He's since started an agency called Bad Behavior, where he helps brands crack social media, including by developing wildly popular, creator-driven short-form video shows. Had Penn on Creator Spotlight this week to chat: 💫 Differences between celebrities, creators, and influencers 📱Building viral, highly monetizable short-form video shows 💵 Pricing contracts with brands and creators 📈 How the creator market has changed in the last five years I'll drop the podcast and newsletter in the comments. Check it out!

🎙️ From First Collab to Social Media Stardom: Dr. Cracks Shares His Journey On this episode of Law with Eric, Eric chats with Dr. Cracks about his first big social media collaboration—and how it snowballed into working with some of the biggest influencers on TikTok. ✨ His journey started with one collab that put him on the map and led to opportunities with major creators and influencer houses like the Hype House and Sway House. 💡 Success starts with taking that first leap—one connection can change everything! #LawWithEric #SocialMediaSuccess #CollaborationGoals #TikTokJourney #InfluencerLife

Check out the latest episode of #FridayFireside with our VP, Joseph Ochoa, and Head of Content, Charlie Ibarra, to learn all about the mission and vision behind Creator Television, powered by Sabio! 📺 ✨ #CreatorTelevsion #ContentCreators #FAST #Streaming

What kind of bodyguards do you need as an influencer? A bodyguard that carries you to a vehicle and exposes you to the crowd even more? Or a bodyguard (team) that plans ahead and ensures you deal with the crowd on your terms? Fans, followers and large crowds can be overwhelming, that’s why you need calm and professional protection agents that take charge when you can’t see a clear path. *Youtuber and streamer IShowSpeed in Norway Infinite Risks International #closeprotection #executiveprotection #celebrityprotection #youtube #influencersecurity #influencerprotection

I understand that "Buddy Guard" is used to refer to a specific kind of untrained EP Agent, but when you're escorting your client out of the venue as if it were a second date, that's what I call a "Buddy Guard." There are numerous ways to handle this situation, but this team opted for the worst one: walking out while carrying him into an excited and potentially hostile crowd. Some EP schools continue to teach these traditional arrivals and departures, including "Walking the Ropes." However, many teams overlook the safer alternatives like rear or parking garage entrances. If your team leader believes this risky approach is the best option for departure, it's time to find a new team leader.

Just out of curiosity, turns out OnlyFans nowadays is not only a black hole of draining the wallets of poor subscribers, but there is an entire army of guys behind the female influencers who impersonate them and chat with subscribers 24/7, flooding their DMs with content. The entire business is simply a machine where money from the wallets of subscribers, who think they communicate with real influencers, moving to the wallets of the first. The business is so successful that they can afford living in luxury apartments. There are topics on Reddit exposing this business.

Why the hell we are not talking about the show Shark Tank? We want to shift the focus from politics and entertainment to something valuable? Let's create buzz around Shark Tank Pakistan! It's surprising that bloggers, influencers, and online content creators aren't discussing this inspiring show. Imagine the impact on young minds if we promote entrepreneurial spirit and innovation. Shall we strategize on how to generate interest around Shark Tank Pakistan? #promotesharktankpakistan

This advice is even more relevant for Black Creators, Influencers and Writers because we are so much fewer in number. ENGAGE with your followers and develop real connections by offering VALUE in the content you post. It’s also important to SUPPORT Black Creators on social media if you are consuming our content because that tangible support helps us not only pay our bills but gives us the ability to continue to do this work. PLEASE support Black Creators!! #storytelling #socialmedia #personaldevelopment #personalbranding #creativity

At some point in your social media scrolling journey, you must have come across @justinug_, his videos are entertaining, hilarious and aesthetically pleasing. He knows how to keep us arrested to the screen until the last second. Sometimes we replay the video just to get the feeling again. That is just how good he is. Check him out if you haven't already. . . . . . . #influsights #influencermarketing101 #contentcreator #contentcreators #contentcreatorsinlagos #contentcreatorsinafrica #lagoscontentcreator #lagoscontent #lagosinfluencer #lagosinfluencers #influenceroftheweek #justinug

BBC are sitting on a goldmine for a social media ecosystem. Traitors is probably the biggest show on TV. Everyone has their own theories and something to say about it. As it's a gameshow competition, they could learn from the interaction gathered from shows such as Love Island, The Great British Bake Off and even a Love Is Blind. I'd like to see: ▶️ More influencers being sponsored to review episodes and offer their theories and perspectives. ▶️ Traitors Uncloaked doing more public interaction content and seeing what the people think. ▶️ Encouraging organisations to get involved with sweepstakes for winners and next people to leave. All of these things and more would be great content on social for The Traitors show and for organisations that want to capitalise on its hype. I predict there's loads of content planned by brands for the final. I know there won't be official outright sponsorships as it's the BBC, but brands could definitely get creative with this one. You watching?