Trade School’s Post

So many reasons to celebrate the New South Wales visitor economy! Highlights shared by Steve Cox at the #DestinationNSW Visitor Economy Forum 2024 (VEF24) at ICC Sydney last Thursday with 600 visitor economy stakeholders under the theme ‘Experience NSW’. Just WOW 👇 👏101.6 million visitors (up 3.6% compared to YE June 2023). 👏216 million nights (up 18.3% compared to YE June 2023). 👏52.9 billion expenditure (up 9% compared to YE June 2023). Inspiring keynote speakers and panellists in the series of deep dive sessions provided insights on building the visitor economy workforce, developing key international markets, the importance of business and major events, embracing cultural experiences, and the role of storytelling. VEF24 highlighted the importance of developing vibrant and immersive visitor experiences to drive and accelerate visitor economy growth, as a key recommendation of the NSW Visitor Economy Strategy 2030. Final takeout? Get involved! Source: National & International Visitor Survey, TRA, YE Jun 2024 #feelnew #feelnsw #visitoreconomy #visitoreconomy #Lantian

Businesses that only focus on one geography will see diminishing returns. Taking risks in new areas opens up new opportunities. Here’s how we did it. 👇 In the past, a lot of our European launches and marketing efforts leaned on our established connections in France. We’d had strong results there, and things were running smoothly. So, when it was time to launch a new product in Europe, we naturally looked to France. But we also noticed promising signals from Italy. Italy was a less tested country for us, while France had already proven successful. Entering Italy felt like a bigger risk. So, we dug deeper and compared the number of access-restricted multi-family buildings in each country. It turned out Italy actually had more. Then, we ran analysis to assess customer appetite and product market fit. And again Italy showed better data. With those insights, we decided to launch both Italy and France at the same time. The result? Ring Intercom became a best-selling Ring device in Italy, rated 4+ stars. Taking that chance helped us break into a new country, and we’re glad we didn’t stick to the familiar. If we’d launched only in France, we would have missed the largest opportunity. But by betting on Italy, we opened up new ground and got a fantastic result. Are you getting comfortable in one geography? Or are you exploring the possibilities of taking a chance on new ones?

Watch this video for a glimpse of the transformative efforts that has uplifted lives of citizens and left a lasting impact in Mexico City, winner of this year’s LKY World City Prize. We have just launched the call for nominations for the LKY World City Prize 2026! Follow LKY World City Prize for updates about the upcoming Prize cycle and discover more inspiring stories of cities with outstanding urban initiatives!

Join us on May 29-30 in Penrith for NGAA’s 2024 National Congress, where we'll be exploring the theme: "Building Australia’s Newest Cities – A Model for the New Wave of Growth." Hosted by Penrith City Council.   Amidst a housing crisis and ambitious national targets, the role of growth areas in shaping our urban landscape has never been more critical. Our congress will delve into Australia’s newest cities, focusing on place, productivity, innovation, and digital connectivity.   We will explore the requirements of a new governance model needed for Australia’s new cities – looking at lessons from City Deals but daring to imagine systems that empower communities and local governments, engender collaboration and cooperation with industry and across tiers of government, and which produce well-functioning cities and suburbs into the next century.   Find out more here: https://lnkd.in/gMj_Jwq

top 10 must visit cities of Europe | top cities of Europe #europetravel #europevisa #europevisa

Quiz time! What city is closest to Vienna in terms of spending in 2040? Learn more about our Cities data at https://lnkd.in/dcfNAUVm

The Olympic dilemma: Is It Worth the Money? 🏅💸 The costs are clear: infrastructure, venues, and operations. Expensive! On the flip side, the benefits fall into three categories: 1️⃣Short-term: A surge in tourist spending 2️⃣Intangible Benefits: Pride and the "feel-good effect." 3️⃣Long-term: Better infrastructure, trade, investment, and tourism. However, economists overwhelmingly conclude that the Olympics usually lose money for host cities, with positive net benefits only in rare cases. 😲 Economic studies show that long-term benefits are elusive: 📉 Infrastructure improvements may not yield high returns 📉 Many venues become expensive and unused 📉 Tourism boosts are often short-lived. Cities keep hosting the Olympics despite low benefits due to local economic gains, political prestige, and the "winner's curse," which drives overestimated bids and unexpected costs. Do you think hosting the Olympics is a good or bad thing for a city? 🤔💬 Source: Baade, Robert A., and Victor A. Matheson. "Going for the gold: The economics of the Olympics." Journal of Economic Perspectives

📢 TMWC Call for speakers!   Do you want to be a speaker at this years @Tomorrow.Mobility event? Tomorrow.Mobility is EIT Urban Mobility's flagship event reshaping urban mobility and this year's call is now open!    This year we expect to see:   🌟 +25,300 attendees 🚀 + 1,000 exhibitors 🏙️ +800 cities 🌍 +130 countries   We hope to see you there - make sure to apply by 26 April: Call for speakers 2024 | Tomorrow.Mobility World Congress (tomorrowmobility.com) see less

🙌 30km/h speed limits help save lives, create healthier and more liveable cities, and are gaining ground in Europe! 🔎 A systematic review of 40 European cities found that 30 km/h speed limits resulted in: 📉 -23% road crashes 📉 -38% injuries 📉 -37% fatalities And things are progressing across Europe! ✅ Spain and Wales now have default 30km/h (20mp/h) speed limits. ✅ New legislation in Austria and Germany makes it easier for cities to introduce 30km/h zones. ✅ European cities including Graz, Stockholm, Ghent, Grenoble, Paris, Madrid, Brussels, Amsterdam and Bologna have introduced default 30km/h speed limits within their city boundaries. We’d like to see more cities join this 30km/h movement and design their streets in a way that help to enforce it 💪