TRADEOMATIC ®’s Post

While it’s often assumed that rural consumers are less influenced by brands, this shopping list from a recent encounter tells a different story. I found this from a consumer when I was travelling to a upcountry town, he came prepared with a list that included specific brand names for hair oil and detergent soap.Whereas in other categories he relied on the recommendation of retailer and product that is well fitted in his budget. This suggests that even in rural areas, brands are playing a significant role in purchase decisions. This finding highlights the importance of understanding nuanced consumer behaviors, even in seemingly traditional markets. #branding #consumerbehaviour #marketing #FMCG #RuralIndia

Preparation: #Consumer #firms #ramped up #production by 15%, #double from last year, #ahead of the #festive #season Consumer companies are hoping for strong demand during the festive season. Companies have increased production by up to 15% to meet this demand. Last year, these companies increased production by up to 7% during the festive season. Retailers are also ordering more stock than last #year in hopes of higher sales in the festive season. Electronics and apparel companies are already gearing up. Despite the recent challenges of extreme heat followed by https://lnkd.in/e4PYpvJJ #divyabhaskar #preparation

𝑯𝒐𝒘 𝑭𝑴𝑪𝑮 𝑩𝒓𝒂𝒏𝒅𝒔 𝒂𝒓𝒆 𝑫𝒓𝒊𝒗𝒊𝒏𝒈 𝑰𝒏𝒅𝒊𝒂’𝒔 𝑭𝒆𝒔𝒕𝒊𝒗𝒆 𝑹𝒆𝒕𝒂𝒊𝒍 𝑫𝒆𝒎𝒂𝒏𝒅 𝒘𝒊𝒕𝒉 𝑰𝒏𝒏𝒐𝒗𝒂𝒕𝒊𝒐𝒏 & 20 𝒑𝒄 𝑮𝒓𝒐𝒘𝒕𝒉 𝑭𝒐𝒄𝒖𝒔 “The festive season in India is a time of joy, celebration, and, notably, high consumer demand. From traditional sweets and savory snacks to innovative, healthy gifting solutions, FMCG brands are pulling out all the stops to meet the season's unique demands and boost sales. This year, brands like Bikano, True Elements, and Cornitos are expanding their offerings, enhancing their customer experience, and optimizing inventory to ensure that they’re well-prepared for the influx of festive shoppers.” https://lnkd.in/gbHFVBNb Ministry Of Consumer Affairs, Food And Public Distribution #FMCGindustry #retailsector #Festiveseason

Kirana retailers : in India are small, often family-run grocery shops that cater to the daily needs of the local community. These shops are ubiquitous in Indian cities, towns, and villages, providing a range of products including food, household goods, personal care items, and more. #Role in Building Brands 1. Extensive #Reach: Kirana stores are present in the remotest corners of India, reaching areas where modern retail chains might not be present. This extensive reach helps brands penetrate deep into the market. 2. #Trust and #Relationship: These retailers have built strong, personal relationships with their customers over the years. Their recommendations carry weight and can significantly influence buying decisions. 3. #Point-of-Purchase Influence: Since kirana stores are the primary shopping destination for many consumers, the placement and promotion of products in these stores can directly impact sales. 4. #Feedback Loop: Kirana store owners are closely connected with their customers and can provide immediate and relevant feedback to brands about product performance, preferences, and any issues. 5. #Credit Facility: Many kirana stores offer credit to their customers, which can encourage the trial of new products that customers might be hesitant to buy with cash. 6. #Community Engagement: These retailers often engage in community events and local promotions, providing a platform for brands to connect with local communities in a more personal manner. 7. #Customized Services: Kirana stores often offer personalized services, such as home delivery and tailored product recommendations, enhancing customer loyalty and trust in the brands they stock. 8. #Stocking Variety : They typically stock a variety of brands, including local and lesser-known ones, giving new brands a chance to be discovered by customers. 9. #Quick commerce . Now kirana retailers are going to be service oriented. They want to be quick delivery shop for their customers and competing with Quick commerce like Blinkit, Zepto, instamart, Jiomart etc. In essence, kirana retailers play a crucial role in building and sustaining brands in India due to their deep-rooted presence in communities, trusted relationships with customers, and their ability to provide valuable market insights. Brands looking to succeed in India often invest significantly in building relationships with these retailers and leveraging their influence to reach a wider audience. #KiranaStores #LocalRetail #BrandBuilding #SmallBusiness #RetailMarketing #CustomerTrust #IndianRetail #LocalBusiness #CommunityRetail #RetailStrategy #NeighborhoodStore #RetailGrowth #MarketPenetration #ConsumerBehavior #RetailInnovation

Kirana stores are integral for FMCG companies as they remain a dominant channel, especially in Tier-2 markets and beyond. They offer companies an extensive reach to customers who may not have access to modern trade channels or e-commerce platforms. Since the rise of q- commerce platforms, nearly 46 per cent of buyers have reduced their purchases from kirana stores, signaling a paradigm shift in consumer behaviour, as per the available data. It's very important to note that big players like HUL had decided to keep their relationships warm with kiranas and they might be of the opinion that kiranas have still a role to play and may dominate even in this disruption at least for a decade or so. But in states like Kerala, where adaptability to the digital mode is very fast and even the senior citizens are very familiar with OTT and payment platforms, time for survival for kiranas may get reduced to 2 or 3 years. But smart kirana owners are changing and and are seen effective in fast delivery and they bring human touch to the women who take care of the households and they are now even ready to get a particular thing delivered, not from his Shop but from near by shops not looking at the profits but at the relationship. #kiranas #fmcg #qcommerce #ecomnerce #retailplatforms #disruption

Saravana Stores began its journey with a humble mission: 👍 To meet the needs of Tamil Nadu’s middle-class population. With a sharp focus on cost leadership, the brand has consistently delivered quality products at affordable prices, making it a household name synonymous with value-driven shopping. Over decades of operation, Saravana Stores expanded its footprint across Tamil Nadu, ensuring every move aligned with its core strategy of affordability and accessibility. ✅ The brand’s customer-centric initiatives have been instrumental in its success: ✔️ Affordable pricing across categories like clothing, footwear, sports equipment, and accessories for all age groups. ✔️ Free transport connecting customers to railway stations, bus stops, and localities from their stores. ✔️ In-store affordable food and snack options, enhancing the customer experience. 👉 This unwavering commitment to customer convenience has earned the store its reputation as the go-to destination for middle-class families seeking value and accessibility. 👉 Recognizing the shift in consumer behavior, Saravana Stores has embraced digital transformation to appeal to the Gen Z demographic, known for their preference for online shopping. 👉 Through the launch of the Annachy app, the brand has strategically leveraged its extensive logistics network and established retail presence to ensure seamless delivery across Tamil Nadu. 👉 This reconfiguration not only modernizes their operations but also solidifies their position as a trusted name in the evolving retail landscape. 📌 Saravana Stores’ journey is a masterclass in aligning strategy with execution while staying true to its mission of affordability and customer satisfaction. ✅ The move to e-commerce marks an exciting chapter in its legacy, combining traditional strengths with modern innovation to meet the needs of a dynamic consumer base. What do you think about Saravana store offering online shopping? #beingunlimited Soundera Pandian Selvaraj #India #Indiabusiness #Saravanastore #tamilnadu #Ecommerce #Logistics #corporate #Strategies #Consumerbehaviour #customercentric #affordableshopping #vision #Mission

Here's a breakdown of how we transformed an Indian brand to realize their sales potential and ultimately help them become a staple purchase in households. #FMCGIndia #FoodAndBeverage #BusinessGrowth #Storewise

Mayank Shah, Parle Products: “For large FMCG companies, premiumisation has picked up pace since margins are much better when cost of selling has gone up, be it cost of product placement in modern or general trade, or the selling fees in ecommerce. Also, the competitive intensity in mass products is at an elevated level since smaller regional players have returned with a vengeance after input costs came down last year. In the premium segment, competition is still limited, hence bigger companies are restricting new launches mostly to premium products. It is also not so profitable to manufacture packs of Rs 5 in large numbers because of higher packaging costs. There is a natural evolution to packs of Rs 10.” Indian Premium League: Premiumisation picks up pace for large consumer goods companies https://lnkd.in/e7ryPCYf #india #consumer #trends #FMCG #bop #sachet #premium #NielsenIQ #hul #parle #food #skincare #electronics #mobiles #Dabur #Emami #Samsung #LG #Xiaomi #Haier 

Really! Is this the real future of Supermarkets? I see many benefits to having digital versions of physical products. - No more product damage, - No more stealing, - No more arrangements - No extra cost on caretakers But what about the real-life experience, We're used to judging a product by taking it in hand. I'm wondering if it will be possible to sell perfumes and other stuff that people like to try before purchasing. Maybe there will be a sample product for that.. Whatever it is, I'm truly excited to see it in India. What about you? Share your thoughts in the comments! #retailmarketing #supermarket #btdtmedia

Read how non-metro consumers in India are shifting from unbranded to branded, quality products due to increased global awareness. FMCG companies are quick to adapt tailoring offerings to local tastes. Click the link below to read more: https://lnkd.in/eAyFrs6W #FMCG #metrocity #branding #consumerinsights #vadodara #DigitalTransformation