One of the most shocking things we found on surveying the websites of Sonoma wineries is that less than half provide dedicated trade resources for trade professionals. These simple resources (high resolution imagery, PDF shelf talkers, spec sheets, etc.) are hugely important to distributors and retailers, yet it's a toss-up if a winery will have one on their site. Click here for access to the full report and to request your winery's customized scorecard [https://lnkd.in/gkhc3fd5] #SonomaWineries #WineIndustry #TradeResources #WineTrade #RetailMarketing #DistributorSupport #WineryMarketing #TradeProfessionals #WineBusiness #MarketingTools #WineDistribution #RetailSupport #WineSales #MarketingResources #WinerySuccess #B2BMarketing #IndustryInsights #WineMarketing #DigitalMarketing #TradeSupport
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In case you missed it, we surveyed every winery website in Sonoma and we found some surprising things. We found that e-commerce standards are 10 years behind the curve, Sonoma likes dogs more than children, and the number three wine isn't what you might think. Swipe through below for a mini-report, or click here [https://lnkd.in/gkhc3fd5] to download the full report and gain access to the database with raw info on every Sonoma winery! #SonomaWineries #WineIndustry #EcommerceTrends #WineSurvey #SonomaCounty #DigitalTransformation #WineryInsights #MarketResearch #WineLovers #DogFriendly #WineEcommerce #IndustryAnalysis #SonomaWine #CustomerExperience #WineData #BusinessIntelligence
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Discover how your winery can leverage innovative winemaking practices to maximize benefits. Learn more about the R&D tax credit and other qualifying strategies to enhance your business.🍇 https://bit.ly/3ygW87R #randd #randdtaxcredit #researchanddevelopment #winery #wineries #omegaccounting
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WineBusiness Monthly has created a wonderful piece about wineries breaking through the noise with direct mail. The article includes specific examples and success stories. https://buff.ly/4cIxYlp #TargetedDirectMail #DirectMarketing #WineBusinessMonthly #Wineries #MarketingCardTechnology #MCT
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Helping food & beverage brands evolve and thrive. Founder, CEO, & Creative Director at Transom
We surveyed every winery website in Sonoma and we found some surprising things. We found that e-commerce standards are 10 years behind the curve, Sonoma likes dogs more than children, and the number three wine isn't what you might think. Swipe through below for a mini-report, or click here [https://lnkd.in/gTz_feJg] to download the full report and gain access to the database with raw info on every Sonoma winery! #SonomaWineries #WineIndustry #EcommerceTrends #WineSurvey #SonomaCounty #DigitalTransformation #WineryInsights #MarketResearch #WineLovers #DogFriendly #WineEcommerce #IndustryAnalysis #SonomaWine #CustomerExperience #WineData #BusinessIntelligence
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The community manager (CM) is not only for posting photos on your Instagram account ⛔️ As a CM, I can be responsible for the entire management of your social networks.
A good marketing move is not just to write "mis en bouteille a..." on the cork, but to make your winery memorable for this detail as well. Imagine: among a collection of corks from other wineries, yours is personalized and you can immediately remember the name 😉🍷 #marketingdigital #marketinghacks #smmmanager #smmforwine #smmforbusiness #winemarketing #misenbouteille 📸 pour @lafermedesarnaud 😘
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This is a call for progress in the wine industry. Supporting alternative sales channels for smaller producers is key to building sustainable businesses. Other state associations should follow this model to improve sales channels for all. Let's make self-distribution an option for all producers. #selfdistribution #wineindustry #winebusiness #goodfortheeconomy #timeforchange #smallbusiness
Northern Illinois wineries support new bill meant to help small businesses
wifr.com
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Media consultant. Editor. Launched The-Buyer.net offering insight to buyers & sellers in premium on-trade
The best businesses are the ones using data to understand their customers better. Here Cathy Huyghe explains how her Enolytics software is helping wineries better understand the Who, What & How of their data with a case study of Napa's Ehlers Estate on The Buyer https://lnkd.in/eCdGZxDB #wine #wineries #wineproducers #data #dataanalytics #wineindustry #wineimporters
The Buyer | How wineries are using data to fight back against falling sales
the-buyer.net
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Can you answer common financial questions surrounding your wine “by-the-glass” (BTG) program? If you answered no, read this article to see what it takes to truly know if your BTG program was worth it (or not). https://lnkd.in/gz5g_ueM #winebusiness #wineindustry #wineries #suppliers
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The best businesses are the ones using data to understand their customers better. Here Cathy Huyghe explains how her Enolytics software is helping wineries better understand the Who, What & How of their data with a case study of Napa's Ehlers Estate on The Buyer https://lnkd.in/eu4cjwta #wine #wineries #wineproducers #data #dataanalytics #wineindustry #wineimporters
The Buyer | How wineries are using data to fight back against falling sales
the-buyer.net
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"Unlock the full potential of your winery with insights you can't afford to miss. Discover the 5 critical mistakes holding back your business and the strategic moves to navigate past them. 🍇💼 #Wineries #BusinessGrowth"
