Trevelino/Keller’s Post

Great points from branding expert @Claire Bahn on the halo of reputational benefit that a "visible" CEO offers. We're seeing marketing leaders in organisations of all sizes bringing their executive leadership teams more actively into the tactical side of thought leadership marketing and social media presence, and for good reason. Your CEO doesn't have to be a celebrity or even an influencer on social media, and they don't have to comment on anything and everything - they just need to come across as someone your audiences would "Know, Like and Trust", and offer value when they do post content. #executivereputation #CEOs #CMOs

Ready to take your marketing campaign to the next level? 🚀 In today’s competitive landscape, thinking big is essential for driving long-term results. Entrepreneur’s article, '4 Ways to Go Big With Your Next Marketing Campaign,' offers practical strategies that can help you stand out and stay ahead of the curve. From innovative ideas to impactful execution, this is a must-read for anyone looking to elevate their marketing game. Let’s discuss how we can apply these strategies to build bold, results-driven campaigns for your brand! 💡📈 #GoBig #MarketingStrategy #Leadership #GrowthMindset

It's an honour to be on this list amongst these other top marketers. There's some serious talent here and I'm going to use this as further inspo to keep pushing Blanka to the moon! 📈 💄 👨💻 Let's do this Kaylee Lieffers (Astle) Doug Long Golnoush (Gol) Yazdani!! Big thanks FoundersBeta Eric Rafat. #beautytech #startup #beauty #ecommerce

"It’s not just about marketing products; it’s about shaping culture and communities, paving the way for enduring brand success in an ever-changing world." Check out our latest article on Chris Kubbernus talk about Brandformance Marketing at the Agency Leadership Forum. https://lnkd.in/dwUh2N9z #BrandformanceMarketing #DigitalMarketing #AgencyLeadershipForum

Now when 2024 is coming to an end, many people are summing up the year. But let´s focus instead on what will come. I found this great article from our global organization WFA with two excellent videos where Stephan Loerke and a couple of WFA-members hit the mark on what we need to focus on and work towards in the upcoming 2025 and beyond. The article "Is it time for a marketing makeover?" explores key challenges and opportunities within the marketing profession. My key takeaways: 💡 Public perception: Marketing is often seen as a driver of unsustainable consumption, but it has the potential to become a force for positive societal change. 💡 Short-term vs. long-term: A stronger focus on long-term value creation is critical to rebuilding trust and influence in the profession. 💡 C-suite integration: Marketing is increasingly central to business strategy, intersecting with various leadership functions. Marketers must effectively demonstrate how marketing contributes to business objectives, blending creativity with measurable effectiveness. We are real business leaders. 💡 Marketers are customer-centric value creators for long-lasting performance. 💡 Everything and nothing changes! Read the full article and watch the two-part video series here: https://lnkd.in/dqJMC8rh #marketing #effectiveness

Building trust through thought leadership is essential for any brand looking to make a genuine impact. By focusing on authenticity, providing valuable insights, and engaging consistently with your audience, you can establish yourself as a credible authority in your field. For a deeper dive, check out this insightful article and start enhancing your thought leadership journey today: https://buff.ly/2LeYR7L #ThoughtLeadership #TrustBuilding #MarketingStrategy #BusinessGrowth

Check out my latest article for Idea Hall's Goodness Report!

Is a Fractional CMO right for you? This article by Wpromote tackles the innovative approach to marketing leadership and what benefits it unlock for your business. https://lnkd.in/g8CGscF6 #CMO #FractionalCMO #MarketingStrategy #DigitalMarketing #Marketing

Embarking on the journey of agency leadership demands a unique blend of resilience, adaptability, and a profound understanding of the industry. Rise25 spoke with 20 seasoned leaders who shared invaluable insights from years of experience. Their advice ranges from staying true to one’s strengths to developing people and processes to the foundational role of a positive internal culture. Each narrative offers a unique perspective, contributing to the rich tapestry of insights that shed light on the multifaceted nature of agency leadership. Rise25 also explored each unique agency and its diverse journeys within the dynamic landscape of creative and marketing industries. We discovered the intricacies of a holistic approach to email marketing deliverability, dived into the narrative of a multicultural creative force, experienced the evolution of a public relations firm into a content marketing powerhouse, discovered the resilience of a design agency navigating transitions, and delved into further insights. https://lnkd.in/g_jJSJw3

What an amazing list of the top marketing leaders in 2024! I highly recommend checking this out and reaching out to these folks for all your marketing needs.