Trevor George’s Post

Fashion is a huge category for licensing and so I was delighted to contribute to License Global's deep dive which you can download using the link below. I'll be writing a regular retail column for License Global starting in Jan so if you have thoughts on the global licensing industry as it relates to retail and retailers throw them my way. Ben Roberts good luck editing me down! #retail #brandlicensing #brandcollabs Global Licensing Group

Fast fashion’s misdeeds - who is responsible? The all-knowing consumer who chooses to ignore, or fast fashion marketing strategies that convince consumers to overlook? This blame game has dragged on since fashion got infamously noticed for carbon emissions and climate control issues. We are all rooting for a shift in consumption mindset - both, fast fashion brands and its huge consumer base, but efforts fall short. We cannot afford the overhaul. Affordability, convenience, and fashion trends are valid points used by brands and consumers to endorse fast fashion, deliberately restricting efforts to restructure the fashion system. I’m interested to take this conversation further. Do jump in with your thoughts. Great parody by Saturday Night Live - super short but fires conversations on fashion ethics - https://lnkd.in/d-wMPZBU

Interested to hear your thoughts on the below - I personally think this is a very powerful piece.

Today I came across this advertisement on YouTube. Could it potentially revolutionize the fashion industry. This kind of initiative might be some of things we need to drive significant change. What are your thoughts? #sustainablefashion #circulareconomy #fastfashion #letschangetheworld #sustainablefuture

Fashion is the future

Fashion are moving ahead

How Tos for Fashion Branding~~~2024

Fast Fashion "How so cheap? "Don't worry about it." Great fake advert by Saturday Night Live for a fast fashion brand. I found the ending particularly on point. The awareness of issues surrounding fast fashion of labor exploitation, toxic chemicals and poor quality are widely reported but... "Would you stop buying it?" #careaboutwhatyouwear #circularfashion #regenerativedesign https://lnkd.in/d6F-RmTt

Is brand-building making a return in the fashion industry? While fashion advertising often falls into the trap of being overly product-focused, relying on celebrities for their star power alone, or using flat, abstract studio settings, our latest thought leadership piece, “Style Stars: Fashion-Forward Strategy for Long-Term Growth,” shows that this isn’t always the case. Many brands are already breaking away from these conventions with distinctive, emotion-driven creatives that are attracting consumer attention within the industry. For actionable strategies and global examples of fashion brands achieving both long-term and short-term commercial growth, download the full report through the link here: https://hubs.la/Q02J56Gx0

Fashion ads tend to fall into the ‘sea of sameness’ trap, with a saturation of product focussed, flat and celebrity endorsed campaigns… 🌊 In the UK, fashion performs modestly for long-term business potential, as measured by System1’s Star-Rating ⭐️ There’s a huge opportunity for brands to drive competitive advantage and stand out on emotion - Marks and Spencer, Barbour, The TJX Companies, Inc., The Very Group and Vinted are just a few brands already paving the way and standing out on long-term and short-term effectiveness. If you want to learn more about how you can tailor your strategy for fashion-forward advertising impact, make sure to download System1’s “Style Stars” or reach out to a member of the team. Link - https://lnkd.in/eHJri6st 🔗 #advertising #marketing #fashion #fashionadvertising