TripleLift’s Post

Change is hard - especially for consumers! Marrying what they know with what they want is an easy way to drive change. TripleLift's In-Show solutions help drive incremental outcomes for publishers and advertisers because they focus on delivering a better ad experience. By priming or reminding the consumer about the commercial they are about to see with innovative In-Show formats, brand awareness and show satisfaction increase!

In our white paper, Publica by IAS explores key ways publishers can curate quality viewing experiences and empower streaming publishers to elevate CTV revenue while creating superior ad breaks. You’ll also learn: - Linear TV ad break best practices that can be applied to FAST and AVOD services to maximize CTV yield - What CTV ad server attributes are required to deliver a quality viewing experience ...and more. Download here: https://lnkd.in/dWD49PKw #CTV #Streaming #AdBreak #Advertising

New audiences are being unlocked within streaming platforms, as signups for ad-supported plans outpaced ad-free plans for the first time in late 2023, according to Antenna. However, they also report that the share of consumers who cancelled at least three streaming services in the past two years increased from 15% to 25%. With dropping consumer loyalty, marketers need to be mindful of this shifting behavior, keeping their budgets fluid and letting performance lead the way. To learn more about LocalFactor's agnostic approach and access to premium inventory, visit https://hubs.li/Q02tQMtg0! #connectedtv #streaming #programmatic

If you are buying OTT/CTV media, heres a #funfact for you! 69% of US CTV (connected television) users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid subscription without ads. Over half (53%) spend two or more hours per week using FAST applications, according to a study, "The Big Shift: Wave III" If you are looking to reduce your CPMs on OTT/CTV with 95% completion rates, 100% big screens, no clicks from pre roll, then we need to talk. There is a lot of "packaging" going on. Just recently I saw a proposal that wanted to sell OTT/CTV at $40 CPM that only had 50% big screens. (red flag!). Orbit Interactive is saving clients 30-60% on their OTT buys once they learn how resellers are packaging "junk" in the buys. lets connect: Darrell@OrbitInteractive.com

In “Master the Art of CTV Monetization,” Publica by IAS dives into key ways publishers can curate quality viewing experiences and empowers streaming publishers with a blueprint to elevate CTV revenue while creating superior ad breaks. Click here to download: https://lnkd.in/dUhqAmkS #CTV #Streaming #Research #Advertising

Did you know CTV ad spending is expected to hit a massive $42.4 billion by 2027? 📺🚀 As viewers shift to streaming platforms, Connected TV is becoming the hottest space for advertisers. This surge is transforming the digital ad landscape. Are you ready to leverage this growth for your brand’s success? Let’s embrace the future of advertising! #CTVAds #Magicbid #ConnectedTV #DigitalAdvertising #AdTech #CTVGrowth #StreamingAds #AdvertisingTrends #FutureOfAds #CTVMonetization #ctv

"TV, regardless of whether it’s traditional or streaming, will always be the cornerstone for effective advertising. With so much choice of where and when to watch, viewers are the ones in control, and they need to be at the heart of the ad experience." Based on findings from the FreeWheel Viewer Experience Lab, FreeWheel's GM Mark McKee writes in Ad Age about how the quantity of ads, the quality of experience, and the relevance of ads impact overall viewing, engagement and enjoyment. #EffectvEmp https://bit.ly/4ggL3V9

"TV, regardless of whether it’s traditional or streaming, will always be the cornerstone for effective advertising. With so much choice of where and when to watch, viewers are the ones in control, and they need to be at the heart of the ad experience." Based on findings from the FreeWheel Viewer Experience Lab, FreeWheel's GM Mark McKee writes in Ad Age about how the quantity of ads, the quality of experience, and the relevance of ads impact overall viewing, engagement and enjoyment. #EffectvEmp https://bit.ly/3VIA0fj

"TV, regardless of whether it’s traditional or streaming, will always be the cornerstone for effective advertising. With so much choice of where and when to watch, viewers are the ones in control, and they need to be at the heart of the ad experience." Based on findings from the FreeWheel Viewer Experience Lab, FreeWheel's GM Mark McKee writes in Ad Age about how the quantity of ads, the quality of experience, and the relevance of ads impact overall viewing, engagement and enjoyment. #EffectvEmp https://bit.ly/3Zw3VbG

Unlock the future of CTV advertising with Simpli.fi's Streaming TV Tiers. Discover how tailored solutions can optimize your ad placements and drive your campaign goals. These tiers offer a clear pathway to tailor inventory control levels based on budget constraints https://bit.ly/3A4AaFO