triply | reshaping mobility’s Post

🚨 Let’s clarify "Net-Zero" With “net-zero” becoming a corporate catchphrase, how do we ensure these commitments are more than just words? Here are some foundational principles to guide a credible net-zero journey ⬇️ 👉 Understand the Key Terms Not all “net-zero” claims mean the same thing. Terms like carbon neutral, neutralisation, and mitigation each represent different approaches. Recognize that carbon neutrality often involves offsetting, while true net-zero prioritizes reducing emissions within your operations first, leaving only the hardest-to-abate emissions for neutralisation. 👉 Apply the Mitigation Hierarchy Credible net-zero strategies start with decarbonising the company’s own value chain before turning to external measures. This ensures that companies focus on reducing emissions at the source, aligning with SBTi’s standards, which discourage over-reliance on offsets as a quick fix. 👉 Beware of Greenwashing Risks The rising demand for sustainability has, unfortunately, led to vague claims. When communicating net-zero goals, ensure they are based on science-based targets with measurable, time-bound outcomes. Aligning with standards like SBTi’s “Net-Zero Standard” can help prevent ambiguous language and bolster accountability. 👉 Invest in Long-Term Impact Short-term gains are part of the journey, but achieving net-zero requires long-term planning. Aim for near-term science-based targets as a stepping stone, but plan for extensive decarbonisation by 2050, with over 90% reductions compared to baseline emissions. Explore our blog for a deeper dive into building a credible net-zero strategy: https://lnkd.in/d2_ceWmD Creating a roadmap that respects these principles not only strengthens #sustainability commitments but also builds #transparency and #trust with stakeholders. #Sustainability #SustainableLeadership #NetZero #ClimateStrategy #CorporateResponsibility #Decarbonisation #ThoughtLeadership #triply

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