Trisha Brauer’s Post

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Professional Fundraising Auctioneer, Speaker, Public Servant, Wife, Fur-Mom and Ambassador for good in the world.

Younger generations don’t care about tax breaks because of donations. If you want to attract donors who are millennials or younger, explaining tax benefits is a huge turn off. They don’t care about what they are going to get back; they care about the impact their donation will create. Rethink your communication if you are still using that messaging to younger generations.

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