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Noise & Order is dynamic. Brands need to to be able to flex. They need to do more than one thing across multiple moments. And they need to know when and how to do that. At Rowdy we believe all brands need Noise & Order. Learn more about how we create it and who for at rowdystudio.com #noiseandorder #strategy #design #activation #branding

From Vision to Victory - Brand Evolution through Next-Level Management Every successful brand begins with a spark—a unique product idea that fills a gap or solves a problem. But transforming that idea into a recognized brand takes more than just innovation; it requires strategy, consistency, and relentless dedication. The journey starts with a deep understanding of your market and target audience. From there, it's about developing a distinct identity that reflects the core values and purpose of your product. A compelling story and visual identity help set the stage for engagement, while strategic marketing and partnerships amplify your reach. As you grow, staying true to your brand’s essence while adapting to changing trends and consumer needs is crucial. It’s a continuous cycle of learning, innovating, and engaging—until your brand evolves from a simple concept to a trusted name in the minds of your audience. At Hot Fuego, we specialize in guiding businesses through this evolution, helping them achieve not just growth but greatness. #BrandEvolution #MarketingStrategy #BrandRecognition #Innovation #GrowthMindset #HotFuego

P&G’s mission centres on the idea of “irresistible superiority”, which is largely based on the promise of delivering high-quality products. In recent years, despite its product-driven approach, the company has repositioned some of its consumer brands to be more purposeful. Always, Pantene and Olay are three examples of this shift. https://buff.ly/48KnoYH #brandstrategy #branding #positioning #brandmanagement #casestudy

Exciting Brand Strategy Update! 🚀 We’re thrilled to share our new brand strategy at Perfect Variations, Our refreshed approach focuses on: Vision: Aligning with brief vision statement or goal for your brand. Messaging: Speaking directly to your audience’s needs. Identity: A modern, vibrant new look. Engagement: Strengthening connections and collaborations. Stay tuned for more updates as we roll out these exciting changes! #BrandStrategy #Innovation #perfectvariations #brandlaunch #brandpositioning #digitalmaekting #btl

Although a direct link between brand purpose and sales or profit has not yet been conclusively established (despite claims from some high-profile publications), the most brand-centric organizations in the world have committed significant resources to integrating this concept into their business strategies. Many global corporations have repositioned their brands to make them more purpose-driven, even though they have been successful without adhering to a higher purpose. Procter & Gamble (P&G) is a prime example of such a company.

Brand #collaborations aren't #bold, they're boring... – Brands embracing “unexpected” collaborations may be the hot trend in today’s corporate world, but let’s be real: this isn’t groundbreaking—it’s repackaging. Not sure what I’m talking about? Have you seen Velveeta nail polish? McDonald’s Crocs? According to Adweek, bizarre brand pairings are on the rise as companies scramble to capture consumer attention. These offbeat collaborations aren’t just about getting noticed…they’re marketing gold, increasing visibility, driving sales, and tapping into younger, social media-savvy audiences eager for the next viral sensation. Brands are banking on the weird to win over new customers in a crowded marketplace. It’s marketing, wrapped in a shiny bow of “innovation.” For those of us in the art world, it’s like watching the kid who shows up late to the party and acts like they’re the host. Artists have been collaborating with unexpected partners for centuries. From surrealist collaborations with psychoanalysts to Andy Warhol’s Coke bottles, artists live on the edge of the unexpected. #Branding #Marketing #BrandCollabs #MarketingTrends #CreativeThinking #Adweek Read more here: ⬇ ⬇ ⬇

In Podfast #9, our Brand Strategy Consultant Lydia Renner discusses why it's essential for premium brands to have a clearly defined answer to the question, »What does premium mean for us and our brand?«   Today’s premium customers expect exceptional quality as a given, alongside a brand’s social engagement, identity, and core beliefs. Therefore, a deeply rooted premium conviction can strengthen both brand positioning and the consistency of the customer experience.

A strategic shift can redefine a brand's future. In our collaboration with LEVENTS®, we left no stone unturned, diving deep into a full brand audit, customer insights, market research, and crafting a bold branding strategy. This process uncovered key opportunities, propelling LEVENTS® beyond streetwear into new, unexplored territories. Curious how we did it? Explore the full transformation in our case study: https://lnkd.in/gehT-u6A

Let's bust a myth: rebranding isn't always a slow and costly nightmare. I've seen too many companies stick with a stale brand, thinking a refresh would take forever and cost a fortune. The result? Employees might lose excitement for the brand, the sales teams lose their spark, product development gets confused, and partnerships might start to crumble. Someone said that it’s a "commercial tragedy waiting to happen". Fixing or updating a brand isn't a walk in the park. It takes experience, insight, and a healthy dose of creativity, and a deep understanding of branding principles. But the payoff? It's massive. The good news: a smart brand refresh can deliver results faster than you'd think, without emptying your budget. Some examples: - Old Spice: Once seen as a product for older men, they changed their image with funny ads for younger people. Their sales doubled in just one year. - Sony Ericsson: When Ericsson mobile phones rebranded, they told a new story about technology and entertainment. Many more people wanted to buy their products. But not all rebrands succeed. Remember Tropicana in 2009? They changed their packaging design completely. Customers couldn't recognize the product, and sales dropped 20% in just two months. Tropicana lost about $30 million and quickly went back to the old design. Why did it fail? Mostly, the package lost the brand's recognisable codes (or distinctive brand assets) making the product unidentifiable on shelves. A clear brand strategy can solve main problems quickly, but it must keep what makes your brand distinctive. #brandrefresh #rebranding #brand