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Brands, what's the most important thing about collaboration? 🤔 According to Charlie Dark MBE, there’s one key to success when collaborating with smaller communities: ➡️ Helping them achieve what they can’t by themselves. If you’re able to do this, you'll have a sustainable collaboration, as well as the trust of a whole new audience.  ___ Found this helpful? 🎧 Listen to the full ‘Scenes’ episode with Charlie Dark MBE 📖 Read ‘Uncltrd’, our monthly culture newsletter  🔗 Links to everything in the comments

Toni Gaventa

Brand growth consultant

2mo

This was such a fab episode team 👏

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