Trumsy.AI’s Post

How to keep the users hooked on your digital product. See below ↓ Engaging users in today’s digital age is no small feat. It's like aiming for the stars in the vast universe of digital products and services. Everyone’s looking for that magic trick to make users click on their app or website and, more importantly, keep coming back. So, how do we make this happen? Beyond traditional methods, there’s a secret weapon that's gaining traction: gamification. Let’s dive into this trend and how it’s reshaping engagement. In the battlefield of consumer attention, every product is vying for a spot on a user's device. With an overwhelming number of options, standing out requires something special. Enter gamification, a strategy that's not just about playing games but about making interactions fun and rewarding. Gamification isn't new, it's been around since 2002 (I’m sure, even earlier). But what does it mean for businesses today? Simply put, it's about adding game-like elements to non-game contexts. Successful gamification taps into users' intrinsic motivation—the joy of doing something because it's genuinely enjoyable. The essence of gamification lies in creating cycles of motivation, action, and feedback. It draws users in with activities that resonate with their needs, using elements like points, badges, levels, leaderboards, and rewards. These components are the backbone of what keeps users engaged. Let's break down some key elements: ❶ Point systems are nearly universal in gamified systems, offering a way to measure progress and link efforts to rewards. ❷ Badges and achievements signify reaching certain milestones, encouraging users to level up and boost their standing. ❸ Leaderboards offer a snapshot of where users stand, turning engagement into a friendly competition that spurs further involvement. In the Flourish project, we wove gamification into a financial app. It tracks user spending on wellness and health-related categories, rewarding them with points. These points not only help grow a digital tree provided to each user but can also be spent on customizing the tree or on health-related products and services from partners in the Marketplace. This not only motivates users but also creates an internal economy. By integrating gamification, we're not just keeping users engaged but we’re building a whole ecosystem that rewards them for healthy living. Visit our website to explore the Flourish case study and see how gamification can transform user engagement: 🔗 https://lnkd.in/dj39G_SH Unikorns | Dare to be extraordinary© More insights on unikorns.agency/feed

How to keep the users hooked on your digital product. See below ↓ Engaging users in today’s digital age is no small feat. It's like aiming for the stars in the vast universe of digital products and services. Everyone’s looking for that magic trick to make users click on their app or website and, more importantly, keep coming back. So, how do we make this happen? Beyond traditional methods, there’s a secret weapon that's gaining traction: gamification. Let’s dive into this trend and how it’s reshaping engagement. In the battlefield of consumer attention, every product is vying for a spot on a user's device. With an overwhelming number of options, standing out requires something special. Enter gamification, a strategy that's not just about playing games but about making interactions fun and rewarding. Gamification isn't new, it's been around since 2002 (I’m sure, even earlier). But what does it mean for businesses today? Simply put, it's about adding game-like elements to non-game contexts. Successful gamification taps into users' intrinsic motivation—the joy of doing something because it's genuinely enjoyable. The essence of gamification lies in creating cycles of motivation, action, and feedback. It draws users in with activities that resonate with their needs, using elements like points, badges, levels, leaderboards, and rewards. These components are the backbone of what keeps users engaged. Let's break down some key elements: ❶ Point systems are nearly universal in gamified systems, offering a way to measure progress and link efforts to rewards. ❷ Badges and achievements signify reaching certain milestones, encouraging users to level up and boost their standing. ❸ Leaderboards offer a snapshot of where users stand, turning engagement into a friendly competition that spurs further involvement. In the Flourish project, we wove gamification into a financial app. It tracks user spending on wellness and health-related categories, rewarding them with points. These points not only help grow a digital tree provided to each user but can also be spent on customizing the tree or on health-related products and services from partners in the Marketplace. This not only motivates users but also creates an internal economy. By integrating gamification, we're not just keeping users engaged but we’re building a whole ecosystem that rewards them for healthy living. Visit our website to explore the Flourish case study and see how gamification can transform user engagement: 🔗 https://lnkd.in/d9NKm_CH Unikorns | Dare to be extraordinary© More insights on unikorns.agency/feed

How to keep the users hooked on your digital product. See below ↓ Engaging users in today’s digital age is no small feat. It's like aiming for the stars in the vast universe of digital products and services. Everyone’s looking for that magic trick to make users click on their app or website and, more importantly, keep coming back. So, how do we make this happen? Beyond traditional methods, there’s a secret weapon that's gaining traction: gamification. Let’s dive into this trend and how it’s reshaping engagement. In the battlefield of consumer attention, every product is vying for a spot on a user's device. With an overwhelming number of options, standing out requires something special. Enter gamification, a strategy that's not just about playing games but about making interactions fun and rewarding. Gamification isn't new, it's been around since 2002 (I’m sure, even earlier). But what does it mean for businesses today? Simply put, it's about adding game-like elements to non-game contexts. Successful gamification taps into users' intrinsic motivation—the joy of doing something because it's genuinely enjoyable. The essence of gamification lies in creating cycles of motivation, action, and feedback. It draws users in with activities that resonate with their needs, using elements like points, badges, levels, leaderboards, and rewards. These components are the backbone of what keeps users engaged. Let's break down some key elements: ❶ Point systems are nearly universal in gamified systems, offering a way to measure progress and link efforts to rewards. ❷ Badges and achievements signify reaching certain milestones, encouraging users to level up and boost their standing. ❸ Leaderboards offer a snapshot of where users stand, turning engagement into a friendly competition that spurs further involvement. In the Flourish project, we wove gamification into a financial app. It tracks user spending on wellness and health-related categories, rewarding them with points. These points not only help grow a digital tree provided to each user but can also be spent on customizing the tree or on health-related products and services from partners in the Marketplace. This not only motivates users but also creates an internal economy. By integrating gamification, we're not just keeping users engaged but we’re building a whole ecosystem that rewards them for healthy living. Visit our website to explore the Flourish case study and see how gamification can transform user engagement: 🔗 https://lnkd.in/d5PtmfTk Unikorns | Dare to be extraordinary© More insights on unikorns.agency/feed

Day 7: Embracing Gamification - Lessons from Swiggy Welcome back to "100 Days, 100 Marketing Insights"! Today, we’ll explore the power of gamification in marketing from Swiggy, one of India’s leading food delivery platforms. Why Gamification? Gamification involves integrating game-like elements into non-game contexts to engage and motivate users. It enhances user experience, drives engagement, and fosters customer loyalty by making interactions more enjoyable. Swiggy's Approach Swiggy has effectively used gamification to boost user engagement and retention through various initiatives. Key Strategies: 1.Swiggy Super: offers a subscription-based loyalty program called Swiggy Super, where users can earn points and unlock exclusive benefits like free deliveries and no surge pricing. This gamified approach encourages repeat orders and customer loyalty. 2.Challenges and Rewards: often runs limited-time challenges and contests where users can earn rewards, such as discounts or free foods. These challenges users engaged and incentivize frequent usage. 3.Interactive Campaigns: launched interactive campaigns like Swiggy Premier League, where users can predict the outcomes of cricket matches to win rewards. These campaigns tap into users' interests and encourage participation. 4.Referral Programs: Swiggy’s referral program is gamified, offering users points or credits for referring friends. This not only drives user acquisition but also fosters a sense of competition and achievement among users. Practical Tips: #Set Goals: Define what you want to achieve with gamification (e.g., increased engagement, customer loyalty, user acquisition). #Understand Audience: Know what motivates your audience and tailor your gamification elements accordingly. #Keep Simple: Ensure that the gamification elements are easy to understand and participate in. Overcomplicating can deter users. #Offer Rewards: Provide rewards that are valuable and relevant to your audience. This could be discounts, exclusive access, or tangible prizes. #Track Performance: Monitor the effectiveness of your gamification efforts using metrics like engagement rates, repeat usage, and conversion rates. Framework for Gamification: 1.Define Objectives: What are you aiming to achieve with gamification? 2.Know Your Users: Understand the preferences and motivations of your target audience. 3.Design Game Elements: Create game-like features such as points, badges, challenges, and leaderboards. 4.Incorporate Rewards: Offer incentives that motivate users to participate and achieve goals. 5.Implement and Monitor: Launch your gamification elements and track their performance to ensure they meet your objectives. 6.Iterate and Improve: Use feedback and performance data to refine and enhance your gamification strategy. Conclusion: By understanding your audience and offering meaningful rewards, you can create an enjoyable and motivating experience. #marketing #swiggy #100dayschallenge

Case Study: How Nykaa Scaled with Gamification Nykaa, India’s leading beauty and personal care platform, has experienced phenomenal growth in recent years. A key factor contributing to their success is their strategic implementation of gamification. By transforming routine interactions into engaging experiences, Nykaa has managed to boost customer engagement, loyalty, and sales. 🎮 Nykaa's Gamification Strategy: revolves around their loyalty program, Nykaa Rewards. Customers earn points for purchases, reviews, social media engagement, and other activities. These points can be redeemed for discounts, free products, and exclusive access to events. The program also incorporates various game elements such as badges, levels, and challenges to keep customers motivated. Key Gamification Elements 🔢 Tiered Loyalty Program: Customers progress through different tiers based on their points accumulation, unlocking exclusive benefits at each level. 🔢 Gamified Product Discovery: Nykaa’s ‘Beauty Quiz’ allows customers to discover new products based on their preferences, adding an element of fun to the shopping experience. 🔢 Social Sharing Incentives: Customers are rewarded for sharing Nykaa products and content on social media, expanding the brand's reach. Nykaa’s gamification efforts have yielded impressive results: 👍 Increased customer engagement and app usage: Nykaa witnessed a 30% increase in app sessions 👍 Boosted customer loyalty and repeat purchases: The platform observed a 20% increase in repeat purchases and a 15% reduction in customer churn among active members of the Nykaa Rewards program. 👍 Enhanced brand advocacy through social sharing: Nykaa saw a 40% increase in social media shares related to its products and promotions after implementing social sharing incentives. Nykaa’s success story is a testament to the power of gamification in driving D2C growth. By creating a rewarding and engaging customer experience, Nykaa has managed to build a loyal customer base and solidify its position as a market leader. Other D2C brands can learn valuable lessons from Nykaa’s approach and incorporate similar strategies into their own growth plans.

🎮 Unlocking Loyalty: The power of gamification! Intrigued by the transformative impact of gamification on customer loyalty? Read the full article: https://lnkd.in/duQa-Sdv Let's crack the code on gamified loyalty programs and keep a few secrets under our sleeve! What will you find inside this article? 1. Understanding gamified loyalty. What precisely constitutes a gamified loyalty program? Navigate through the intricate mechanics of points systems, levels, challenges, badges, leaderboards, personalization, social interaction, and more 🏆 2. Essential game elements. From points-based tiers to spending-based tiers, challenges, milestones, referral rewards, leaderboards, badges, quizzes, and punchcards – explore the fundamental components that define captivating gamified loyalty programs 🏅 3. Tangible benefits. Discover the concrete advantages of gamification, from heightened engagement to enhanced loyalty, elevated customer experience, data-driven personalization, incentivization through rewards, brand distinctiveness, and cost-efficiency. The impact speaks for itself! 💰 Witness the trailblazers revolutionizing loyalty through gamified strategies. Gain insights from the successes of industry leaders like MSI, FARFETCH, Kipling, Costa Coffee, Delta Airlines SkyMiles, Harry's Inc., Nike, WeightWatchers, SEPHORA, and Caffè Nero as they pioneer innovative loyalty solutions. Ready to turn your customer loyalty game into a high-score challenge? Use gamification and watch your customers unlock achievements, score points, and level up their loyalty! 🚀

I COMPLETELY fell victim to a gamification tactic on a well know retailer's Memorial Day sale this weekend. It got me thinking about the clever ways e-comm teams can introduce gamification tactics to their online presence. Who are some of the most adept firms doing this today??? This specific retailer had it down PAT. They hit me with an "act now, receive this % discount for precisely the next 20 minutes that this item is in your cart". As I made fast browsing/shopping choices (yes, some might say "rash"...!) there were two primary factors that ended up converting my FARRR too large cart value: 1) Recommendations on products I'd likely find interest in (nothing new here, but the gamification tactic added urgency - so the right combo of "this is what you'd like" + "here's why you need to move NOW" finally pushed me over the edge in terms of purchase decisions.) 2) Overall trust in this retailer. I've purchased from them before. I know the quality of what they list. I would never have purchased as much as I did if that bedrock of trust hadn't already been fundamentally built. In order to put this gamification to work, this retailer needed to have: 1) A firm understanding of their customer (#CDP was definitely at work) 2) The ability to quickly surface strong recommendations (real-time decisioning, a FIRM grip on their content/product experiences) 3) a strong e-comm presence (if my frantic browsing hadn't been supported by an easy to use interface + ability to quickly surface the pertinent info I was looking for (largely product info + reviews), all on a mobile friendly screen....they could have kissed their potential revenue goodbye). I'll attribute this to several systems working perfectly in sync - #CMS, #DAM, #POS systems, #PIM, and likely a few more.... This is the perfect example of a well-tailored tech stack working PRECISELY how it should be. In contrast, I tried to do some online shopping on Aerie by AEO, Inc. I had a healthy cart size, but as I went to check-out...the entire experience kept breaking, the payment screen wouldn't surface. I actually tried on both my mobile AND desktop, solely because I'd spent so much time building out my buy list that I didn't want my time to go to waste. The frustration was REAL, but I consoled myself by patting my wallet & letting her know she saved a few pounds on her frame that day. What are some stellar (or not so stellar...) shopping experiences you've had of late? What kind of insights did that give you around your own tech stack strategy? And for anyone interested....I'll post my entire haul in the coming weeks. Safe to say, my front porch is about to experience a DRASTICALLY needed transformation - just in time for Spring and Summer 🌞 🥂

3 Powerful Examples of Gamification Done Right in Australia In today's fast-paced market, gamification has become a powerful strategy to boost customer engagement and loyalty. Three companies, in particular, have successfully leveraged gamification to enhance their loyalty programs, demonstrating the immense potential of this approach. Mecca Beauty Loop Program ➤ Tiered Rewards: Customers climb through levels based on spending, unlocking gifts, exclusive offers, and in-store experiences. ➤ Engagement Boost: Regular incentives like deluxe samples and birthday gifts keep customers returning. ➤ Personal Touch: Reminders and an exclusive Facebook group for fans foster a strong community vibe. MyMacca's Rewards ➤ Points for Purchases: Every dollar spent earns points towards free food and drink items, leveraging a simple yet compelling reward system. ➤ Digital Integration: MyMacca’s app makes earning and redeeming rewards seamless in the McDonald’s experience. Qantas Wellbeing App ➤ Wellness Rewards: Points are earned not just for flying but for staying active and healthy, integrating daily step counts and sleep tracking. ➤ Inclusive Design: Available to all Qantas Frequent Flyer members, with or without insurance products, encouraging widespread participation. Why Gamification Matters More Than Ever Gamification is not just a trend; it's a strategic approach to deepen customer engagement and loyalty. The 2023 Loyalty Trends Report highlighted gamification as a critical driver in the loyalty marketing space, with a significant portion of marketers planning to invest in it. And they have good reason to, since the global gamification market is expected to reach $40 billion by 2024, according to Research and Markets. Effective gamification taps into customer motivations and preferences through game design elements, leading to increased engagement, retention, and a richer understanding of customer behaviour. Businesses can significantly enhance customer loyalty programs by offering personalised experiences in exchange for zero-party data. ___________ For insights on enhancing attention in digital marketing and the strategic use of gamification, explore related articles and research findings: Bitrián, P., Buil, I., & Catalán, S. (2021). Enhancing user engagement: The role of gamification in mobile apps. Journal of Business Research, 132, 170–185. https://lnkd.in/g-bRREYs Loyalty Program Trends 2024 report. (n.d.). https://lnkd.in/dNAiT3Qu Ltd, R. A. M. (n.d.). Global Gamification Market by solution, by deployment, by organization size, by Application, by End-User Vertical, by Region, competition, forecast & Opportunities, 2024. Research and Markets Ltd 2024. Digital Marketing & Web Services: 👉 https://lnkd.in/giKSf5ep Online Community: 👉 https://lnkd.in/gAb7i299 Follow iGenerate Digital #gamification #customerengagement #loyaltyprogram

- PASSION FOR INNOVATION reveals its true meaning with EVONA newly developed project - GAMIFICATION. - 🎯 The industry's most-wanted feature HITS production! Our platform is entering a new era as we unveil something remarkable. Keep reading! 🕹 A variety of exciting challenges, bonuses, and rewards are now available through a seamless gamification system that tracks the progress of every player, from new users to our valued VIP members. An automated system monitors each player's journey, which is categorized into different divisions: BRONZE, SILVER, GOLD, PLATINUM, DIAMOND, and finally, EVONIAN. Each division is further divided into ranks - I, II, III, and IV - offering more personalized rewards. Can you imagine reaching PLATINUM RANK and receiving rewards such as a €1,000 LEVEL UP bonus, monthly cashback, daily wheel of fortune spins, weekly wager boosts, free spins, and much more! BONUSES and BENEFITS: 🎆 🤖 BATTLE PASS: A limited-time bonus that can be purchased in the shop or awarded through various campaigns. Upon activation, players gain access to specific tasks and challenges to advance through tiers. As users progress, they will earn multiple rewards, including bonus credit, wheel of fortune spins, free spins, boosts, and many more do be discovered. 🥇 RANK-UP BONUSES: Players will be awarded bonuses when they advance to a new rank or division. As ranks increase, so do the rewards, with more exciting and intense perks like enhanced free spins, bonus credits, and boosts. 🔝 BOOST - Progress Multiplier: A unique benefit available for purchase in the shop. Simply choose your designated game and select the desired boost multiplier, helping you rank up in no time. 💸 CASHBACK: Daily, weekly, and monthly cashback will be automatically applied based on the user's division. As you progress, you'll receive daily cashback! 🚀 RANK SKIPPING: Designed for fast-paced players who value time over money, this feature allows users to skip ranks with just two clicks in the shop. Pricing is based on your current rank and progress percentage. 🎡 WHEEL OF FORTUNE: A customizable wheel of fortune that allows different wheel rewards and brings possibility to define different levels of wheel, from MINI wheels up to the MEGA/Diamond. With this, reaching new levels becomes a irreplaceable experience, offering your players a unique rewarding system and making them feel truly a one-of-a-kind. 🌟 👇 - get in touch with our Sales Team to find out more - 👇 Ivan Krešić, ivan.kresic@mostar.evona.sk 📥 Renato Džidić, renato.dzidic@mostar.evona.sk 📥 #evona #innovation #igaming #casino #lottery #sportbetting #gamification #vip