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The FTC’s stance on consumer reviews has arrived—and violators will soon be held accountable. 👏 Our Sr. Support & Content Operations Manager, Katie Marino-Kyle, read the entire 163-page ruling, and wrote her top 5️⃣ takeaways to let you know what this ruling means for businesses (including TrustRadius). She dives into: 🔹 Fake reviews 🔹 Suppressing negative reviews 🔹 Review manipulation (cherry-picking) 🔹 Incentive disclosures 🔹 FTC enforcement and penalties Get the scoop: https://bit.ly/3ZuxpH5 #FTC #FederalTradeCommission #Reviews #ReviewSuppression #FakeReviews #IncentivizedReviews

The TCPA states that disclosure must be clear and conspicuous and now, have one-to-one consent. What does compliance mean in this new rule and what does that look like for business and customers? Learn about the key changes from our guest Robert Jackson, Of Counsel at Marashlian & Donahue, PLLC, The CommLaw Group. Early this year, the FCC proposed new rules for the TCPA in the continued effort to combat robocalls and fraud. Although the rules will likely take effect in 2025, business can take action now to ensure you stay ahead in compliance. Watch the full webinar in the link below. FCC’s New Rules Under TCPA: Navigating Changes in Marketing Practices Webinar | Caller ID Reputation® https://hubs.la/Q02vdHfF0

The FTC recently issued a new rule on fake reviews, and our Sr. Support & Content Operations Manager, Katie Kyle, broke down the key takeaways for businesses. Her insights cover topics like fake reviews, suppressing negatives, review manipulation, incentive disclosures, and enforcement. TrustRadius has always prioritized buyer trust, rejecting 47% of submitted reviews last year to ensure quality—check out Katie’s full takeaways to see what the ruling means for you! #FTC #FederalTradeCommission #ReviewFraud #ReviewsMatter #QualityReviews

Check out my latest blog about the FTC's final ruling on incentivized reviews!

📢 The FTC recently laid out their decision on fake reviews 📢 What does it mean for businesses? 👀 Our Sr. Support & Content Operations Manager, Katie Marino-Kyle, read the 📜 163-page document, Trade Regulation Rule on the Use of Consumer Reviews and Testimonial, FTC 16 CFR Part 465. Afterward, she wrote about five key takeaways for businesses: 1. Fake reviews 2. Suppressing negative reviews 3. Review manipulation, aka cherry-picking 4. Incentive disclosures 5. Enforcement and penalties The 👏 good news is that TrustRadius has complied with the FTC from the time we were founded in 2012, and continues to do so. From the beginning, we've believed in ✅ building and maintaining buyer trust, which is why we ❌ rejected 47% of submitted reviews last year (more on that can be found in our report, Fighting Fraud: Review Quality Report 2024—link in comments). Dive into Katie's takeaways to learn what the ruling really means: https://bit.ly/4fK8EwH #FTC #FederalTradeCommission #ReviewFraud #ReviewsMatter #QualityReviews

👏 The FTC’s decision on what businesses can and can’t do regarding consumer reviews will help buyers make informed decisions as fake and misleading content is officially prohibited. 👏 Katie Marino-Kyle, our Sr. Support & Content Operations Manager, read the entire 163-page ruling so you don’t have to. 💡 She wrote five important takeaways to let you know what this ruling means for businesses (including TrustRadius). Find out what they say about: 🔹 Fake reviews 🔹 Suppressing negative reviews 🔹 Review manipulation (cherry-picking) 🔹 Incentive disclosures 🔹 Enforcement and penalties Check it out: https://bit.ly/41TFNCM #FTC #FederalTradeCommission #IncentivizedReviews #IncentiveDisclosure #FakeReviews #ConsumerReviews #B2B

The FTC has announced a new rules to combat fake reviews and making businesses accountable. The rule takes effect in a couple of months and targets review fraud through these provisions. - No fake reviews - No bribes for good reviews - Honesty about connection to business must be disclosed - No bullying to remove bad reviews - No fake popularity on social media Companies breaking the new rules will risk getting a fine. Are you breaking any of these rules? #TECForSmallBusiness #RulesForReviews #GoogleReviews #SmallBusinessReviews

The FTC's new rule, effective October 21, 2024, prohibits deceptive practices in consumer reviews, including fake reviews and undisclosed insider testimonials, with civil penalties up to $51,744 per violation. As John Feldman, Keri Bruce, Edward Schwartz and Leah Hungerman explain in the below article, businesses must now review their social media and website marketing procedures to ensure transparency and authenticity in consumer reviews and avoid hefty fines. #FTC #competition #consumerprotection #regulatory #enforcement

In the latest round of SEC enforcement actions for non-compliance with the Marketing Rule—in which nine firms were charged—Lisa Roth noticed the SEC was focused on three areas in particular: ❌ Conflicts of interest 📊 Third-party ratings 🗣️ Testimonials In each case, the SEC’s scrutiny has been in lock step with its guidance. The enforcement areas can be reconciled to the guidance, allowing firms to follow along the SEC's open book. Read more: https://hubs.li/Q02R5DQ80 #SEC #MarketingRule #FinancialServices #Compliance #BuiltInLabs