Downstream’s Post

Hiring for Head of Content: The Head of Content is integral to enhancing a company’s online visibility through engaging, search engine-optimized content. This position demands a blend of determination, creativity, and a unique ability to transform ordinary ideas into compelling narratives. Key Responsibilities Content Creation: Develop engaging content tailored for startup founders and decision-makers within micro businesses that resonates with their interests. Team Leadership: Build and lead a dynamic team of talented writers and creative minds who can generate both insightful content and engaging social media posts. Clear Communication: Produce content that is straightforward and effective, ensuring that it is easily understood by the target audience. SEO Optimization: Focus on creating content that is not only engaging but also optimized for search engines, as this is essential for maximizing reach. Moment Marketing: Stay alert to current trends and leverage timely marketing opportunities as they arise. Data-Driven Insights: Analyze user engagement metrics regularly to understand audience preferences and refine content strategies quarterly. Key Assets Your primary tools will include the company website, social media platforms, internal communications, and other marketing-related communications. Requirements Humor: A knack for sarcasm is essential. Educational Background: A degree in English, Mass Communication, or a related field is preferred. Experience: A minimum of three years in content marketing, ideally within a B2B context. Innovation: A willingness to experiment with new ideas and approaches. Emotional Impact: The ability to evoke strong emotions through your writing—aiming for tears of joy, not sadness. This role is not just about writing; it's about crafting a narrative that captivates and engages an audience, driving the company’s mission forward with every word. If you have the talent and tenacity to elevate content to a new level, we want to hear from you! Link to Apply: https://lnkd.in/gYY2tupM

New Post: Copywriter Can you craft engaging and compelling written content while immersing yourself in a diverse range of topics? If you have experience in copywriting, and a knack for adapting to various subjects like business, marketing, journalism, politics, and influencers, then we might have your next great job role. Some things to know about us: First, we're not like every other agency. We believe in the power of data. We embrace new tools and technology. We swoon over an elegant process or system. We love blueprints and playbooks. If it ain't broke, optimize it. As a result, we're growing faster than pretty much any other agency around. Second, we work a little differently. In 36 marketing disciplines across 6 functional groups PR, branding, influencer marketing, content, creative, and digital we're redefining what a full-service global agency can be. We're not only growing quickly in the U.S. and UK but also expanding to 20+ countries. Third, we're known for our flexible work environment. Not only are we fully remote, but we actually coordinate remote culture and team-building activities on a global basis. Need to work unusual hours or pick up your kids at a set time each day? No problem, we've got your back. Does any of this get you super excited? Are you ready for potentially the best professional experience of your career? Requirements (unless you convince us otherwise) A bachelors degree in marketing, communications, journalism, English, or a related field Strong editorial, proofreading, and writing skills Familiarity with keyword research Experience with SEO copywriting best practices Experience with social media and content marketing Excellent interpersonal, verbal, and written communication skills Ability to manage multiple projects and meet deadlines under pressure Passion for writing with an excellent portfolio of work Work across a multitude of agency client types and industries. Proven track record to adhere to deadlines (with references) Duties: Write compelling content for print, web, product packaging, advertising, and marketing materials Produce well-written content that is SEO friendly and optimized for conversion Create compelling ad copy, landing pages, and marketing campaigns Write high-quality product descriptions and provide supporting content Collaborate with designers and creative teams Work with analysts to ensure messaging is consistent across the company Brainstorm and manage projects and juggle multiple deliverables Define key messages and brand voice for external communications   GetRemote is all about sharing awesome remote job opportunities from different businesses—we are not the actual employer or connected to them in any way.  APPLY HERE     #remotehiring #remotework #remote #recruitment #recruiting #hiring #remotejob #GetRemote #GetRemoteJobs #remotejobsinsouthafrican

WANTED: A super smart, super organized superstar Content Marketing Editor to work with my friends at New Breed. You've got: -At least 4 years of HANDS-ON experience kicking butt at content execution and strategy. -An understanding of (or are in the throes of learning) how content drives sales and business awareness. -CMS chops, particularly with HubSpot, and familiarity with SEO best practice. -A passion for writing and editing (duh?). -A big smile on your face thinking of what it would be like to create content for revenue leaders (marketing, ops, sales, etc.) and collaborating with some insanely smart SMEs to do it. When I started at New Breed in my contract role, part of that was to help define what sort of content role the agency needed and support them with defining an overall content vision. In working with the team, I can confidently confirm you would be joining an INCREDIBLE bunch of people. A small, but fast-paced and collaborative Marketing team that are all passionate about New Breed's core mission, values, and success. This is an incredible opportunity to make content *THE THING PEOPLE LOVE* and cement a strategy to drive revenue and real growth. Plus, I've already laid some of the groundwork for you 😉 Sound interesting? Check out the link in my comments to apply directly. *Priority given to those who live in or are within driving distance to Vermont, which is where New Breed is headquartered.*

New Post: Content Writer and Social Media Manager Are you a wordsmith with a flair for storytelling and a passion for social media? Do you thrive in a fast-paced startup environment where your creativity and ideas can make a real difference? If so, we want you to join our Clients team. As a Content Writer and Social Media Manager, you will play a crucial role in shaping their brand’s voice and connecting with their audience. You'll be responsible for creating compelling content across various platforms and managing their social media channels to enhance their online presence. This is a fantastic opportunity to work with a dynamic team, showcase your creativity, and contribute to the growth of an innovative company. Responsibilities Content Creation: Write engaging, informative, and high-quality content for our website, blog, and marketing materials.   Develop content strategies that align with our business goals and target audience.   Craft compelling copy for our website, newsletters, blog posts, social media and product descriptions.   Collaborate with the design team to create visually appealing content.   Social Media Management: Develop and execute social media strategies to boost engagement and grow our online community. Manage and curate content for our social media platforms, including LinkedIn, Facebook, X, Instagram, and TikTok.   Monitor social media trends and leverage them to create relevant and timely content.   Engage with our audience by responding to comments, messages, and reviews in a timely and professional manner.   Brand Voice and Consistency: Maintain and develop our unique brand voice across all content and social media channels.   Ensure consistency in messaging and tone across all platforms and materials. Analytics and Reporting: Track and analyze the performance of content and social media campaigns.   Generate reports and insights to improve content strategy and engagement. Collaboration and Innovation: Work closely with the marketing team to brainstorm and implement creative campaigns.   Stay up-to-date with industry trends and apply best practices to content and social media strategies. Requirements Experience: Proven experience as a content writer/social media manager, preferably in a startup or tech environment. Creativity: A creative thinker with the ability to generate fresh and engaging ideas. Excellent Writing Skills: Strong grammar, editing, and proofreading skills. Social Media Savvy: Hands-on experience with social media platforms. Attention to Detail: Meticulous with a keen eye for detail. Communication: Excellent interpersonal and communication skills. GetRemote is all about sharing awesome remote job opportunities from different businesses—we are not the actual employer or connected to them in any way.  APPLY HERE #remotehiring #remotework #remote #recruitment #recruiting #hiring #remotejob #GetRemote #GetRemoteJobs #remotejobsinsouthafrica

Why Top Brands are Hiring Digital Marketing Copywriters Ever noticed that some brands seemingly always hit the mark with their messaging, engaging audiences effortlessly, and driving higher conversions? Here’s the secret: they’re not doing it alone! In fact, 80% of fast-growing businesses now partner with skilled digital marketing copywriters to bring a fresh voice, craft engaging campaigns, and boost their ROI. From email sequences that actually get read to landing pages that convert visitors into customers, hiring the right help is no longer optional – it’s a competitive advantage. 🔹 What are other leaders saying? “I never realized the difference a copywriter could make until we started seeing double the engagement,” shares a CMO of a rapidly scaling tech startup. And they’re not alone – more and more decision-makers are discovering the value of strategic copy. If you’re ready to join the ranks of companies maximizing their digital impact, now is the time to leverage the talent that thousands of others are already embracing. Ready to give your brand a powerful voice? Start by connecting with a copywriter who understands your industry and goals – like the hundreds of successful brands who’ve already made the shift. #letsconnect and discuss how we can make this work for you. #DigitalMarketing #Copywriting #MarketingTrends #GrowthStrategies #Hiring #Recruiters #CopywriterforHire

What’s it like to be a Digital Marketing Assistant? Initially studying copywriting in 2019, I landed a remote role as a full-time direct response copywriter by 2022. But my journey didn't stop there. In 2023, I seized the chance to become a digital marketing assistant, now doing it full-time under the guidance of my current company. My responsibilities span three key areas. I do other work aside from these three. But these are the major ones. SEO: - Optimizing Google Business Profiles for increased online visibility - Extensive keyword research for websites, YouTube, and social media content - Reviewing backlinks, comments, and sites for external linking YouTube Management:   - Setting up and optimizing business YouTube channels - Creating scripts and publishing videos Social Media Management: - Crafting compelling copy and designing visuals (graphics and short videos) for brand presence - Scheduling posts across platforms I can say that being a digital marketing assistant is a challenging job. What I love about this is I learn new things every day. There are new things to discover and new things to do. And that’s what makes this field of work scary and fun at the same time.

I've built 4 different Content Marketing teams from scratch in the last 15 years. Combined, we've generated well over $40M in revenue for like $8M spend. Here's how I put the pieces together: You need 3 divisions: 1. Strategy 2. Editorial 3. Outreach Strategy: This is where your SEO and your Content Director sit. They're responsible for figuring out what to publish, why to publish it, and how it all fits with the broader marketing strategy. They'll work cross functionally with Growth Product teams, BI, BD, Sales, Paid Media, and the Executives to build a strong business case, report on performance, and keep everyone moving towards your goals. Editorial: These are your creators and there are two sub-divisions: 1. Editors: hire ex-journalists who know how to conduct research and who know how to work with dozens of writers at a time. With a good team, each editor can publish 20 solid articles or guides per month (maybe more with AI support). You want them spending 100% of their time IN DRAFTS doing what they do best: telling stories and helping people. 2. Editorial Ops: these folks handle everything outside of that. - Interview scheduling - HTML formatting, - project management, - admin, etc. Hire an outstanding Editorial Ops Manager who manages 1099 Editorial Assistants. That keeps cost down but gives you the fire power to scale up over time. Your goal is to set an incredibly high standard for the content you produce and then make AS MUCH OF IT AS POSSIBLE! So, you hire editors and support them with ops so that you can scale up once it starts to click. Outreach: Too often relegated to the PR department, this is a CRITICAL function for your content team. PR's fine but they won't prioritize your own media. No one will see your amazing articles if you don't work hard to spread the word. This team is responsible for content-led PR, link building, and outreach on social media and email. Similar to Editorial Ops, I recommend hiring an outstanding Outreach & PR Manager who oversees a big team of offshore contractors. At one point, my Outreach team was doing well over 1,000 links per month and we were about 15 people. MISTAKES I SEE: 1. Hire a Staff Writer -> Wrong! Staff writers cap out at like 5 articles/month if you're lucky. But an Editor can scale AND help with strategic direction. 2. Give Outreach to PR -> Nope! PR is focused on big name press. They're great for fundraising rounds or to get your CEO on MSNBC — but they SUCK at block & tackle link building. 3. Chase brand awareness & clicks -> Don't. Your biggest impediment to your success here is your BUDGET. You need resources and time to get your content working. Money talks. Focus on high converting topics that drive REVENUE in the beginning so that you demonstrate the value of your work ASAP. You'll need to prove your worth every quarter. Show your executives how much money you're making them (or at least how much money you COULD make them.)

Position Closed* Urgent Hiring CREATIVE COPYWRITER & EDITOR JOB SUMMARY As a Creative Content Copywriter, you'll craft compelling and SEO-optimized content across various digital marketing channels, including social media, websites, and blogs. Your role involves not only creating engaging narratives but also meticulously proofreading to ensure accuracy and quality in every piece of written material for all of our marketing requirements. KEY ACCOUNTABILITIES & RESPONSIBILITIES *Strategically craft content in alignment with brand strategies, serving as the primary point for proofreading, editing, translations, approval on English copy and maintaining rigorous quality control across all brands and campaigns.   *Responsible to brief the S&R team to ensure that the idea/copy is communicated correctly for the target audience, so it is marketed in the correct language. *Conduct in-depth research on all sport/football industry-related topics, news updates, industry trends, market changes, ensuring it’s the most up to date correct content to inform and enrich content. *Craft impactful, SEO-optimized content for B2B and B2C brands across various digital channels. *Maximize content reach using SEO principles and forward-thinking copy strategies, liaising with the social media and SEO team. *Generate creative ideas and compelling copy for brand campaigns, websites, and digital platforms. *Generate a spectrum of content, showcasing adaptability across various formats, from thought-provoking blog posts to attention-grabbing headlines. *Align with support and research team to ensure the copy resonates with specific target audience.  *Contribute significantly to pitch presentations. *In collation with the social media team based on trends etc, you need to advise on any new content strands ensuring timely updates on a quarterly basis. *Optimize messaging effectiveness through valuable input on wordings, captions, and rationales. *Contribute to the development of creative brand campaigns, creative copy strategies, including tone of voice and writing copy guidelines. *Support the designers with compelling messaging for all creative assets. *Provide valuable input on wordings, hooks, captions, and rationales to optimize messaging effectiveness. Create compelling marketing hooks that captivate your audience *Manage multiple projects seamlessly, ensuring timely delivery of high-quality content. *Employ storytelling techniques to create narratives that emotionally connect with the specific making our brand memorable. *Keep it concise and impactful – aim for brevity while ensuring your message packs a powerful punch. *Copy strategy across various channels to identify what resonates best with our audience, optimizing your approach based on performance data. *Continuously iterate and refine copy based on feedback and changing market dynamics, staying agile and relevant. Send CV to recruit@qooglobal.com

Calling on all content marketing peeps! As I transition into Product Marketing, our team is looking for a rockstar content pro to join us and take over! Can you craft killer content that converts, slay SEO, and rock video creation (think explainer vids, not cat compilations - although I like those)? DM me if you're interested (or know someone who is)! P.S. That special content expert will get mentored by yours truly (so less boring onboarding textbook, more strategising and epic brainstorming sessions)! #werehiring #joinus #contentmarketing

Are you sure you want to be a content marketer? Hiring Manager: "Welcome, weary traveler, to 'Extreme Origami for Left-Handed Enthusiasts.’ Here, paper folds itself into impossible geometries, mocking the fabric of reality. Have you, perchance, ventured into such madness?" Content Marketer: "Indeed, my journey has taken me through many a strange and twisted narrative, including the left-handed origami saga. My portfolio is a patchwork quilt of stories, each more peculiar than the last." Hiring Manager: "Ah, but within this peculiar patchwork, have you exclusively narrated the plight of the left-handed, their struggles, their triumphs, within the precise and unforgiving world of extreme origami? Our paper contorts, rebels and demands a blood sacrifice." Content Marketer: "Blood has been spilled, ink has been blended with it, in the creation of tales for the southpaw origamist. Yet, I confess, the exacting demands of your paper, its rebellion against the very laws of physics, is a path I've yet to tread." Hiring Manager: "Our origami laughs in the face of Euclid and dances a jig on Newton’s grave. You've not yet been initiated into the arcane rites required to appease our paper. It seems you're unprepared for the eldritch horrors that reside within our folds." Content Marketer: "Admittedly, my experiences have not plunged me into the eldritch depths of your particular brand of paper-folding insanity. My battles have been with mere mortals, not the paper demons you describe." Hiring Manager: "Then you stand on the precipice of the abyss, untested, unarmed and uninked by the specific brand of madness that is our daily bread. We seek a bard who has wrestled with the paper beasts of the nether and emerged, if not victorious, at least with their sanity frayed but intact." Content Marketer: "It seems, then, that my quill is ill-suited to scribe the epic you require—a tale so fraught with peril that it would send lesser pens scurrying for the safety of mundane topics." Hiring Manager: "Indeed, your quest ends here, at the gates of our papercraft pandemonium. We will continue our search for a mythical creature born from a paper cut on a full moon night, baptized in ink and capable of summoning narratives that can tame our tempestuous origami." Content Marketer: "May your search lead you to the chosen one, for whom the paper folds not in defiance but in deference. And should your expedition through the realms of the absurd prove fruitless, remember: my pen, though not forged in the fires of your particular madness, stands ready to brave the folds of your tempest." Hiring Manager: "Should we return, it will be with contracts so arcane, with clauses so byzantine, that to sign them is to pledge one's soul to the capricious gods of Extreme Left-Handed Origami. Till that day, may your ink flow in less tortuous endeavors." Just a taste (or a warning) of what you can expect in the current market… #contentmarketing #candidateexperience #ThatAshleyAmber