Scout reposted this
While everyone is worried about following the "rules" of outbound email I'm literally over here sending cat memes and getting replies. Here are some rules that I absolutely DO NOT follow: 1. "Don't send links" - dude, come on. You really think someone is going to type your company name in Google to research you after reading your email? Get real. 2. "Don't send images" - again, come on. Some products are highly visual, and the best way to show value is through images. Memes are fun too. 3. "Write like a professional" - when is the last time you saw a high flying exec write like your school teachers told you to? I write very casually and at times am intentionally unprofessional because it feels more human. Sue me! Do the same things as everyone else, and you'll get the same results. Where my fellow anti-rule followers at??
I use humor “Hi Prospect, I’ve reached out a few times but I haven’t heard back from you. I’m thinking either… A. You aren’t interested and want me to kick rocks. Or B. You’ve been abducted by aliens. Let me know if you want me to kick rocks, other wise I’ll call the men in black. Fred.
I sent a selfie in a recent outreach... is that fine? (it worked)
I will 100% google before I click a link. Am I alone? 😶
Zig when they zag brother!
Cat memes you say? You sir have exquisite taste🤠🐱
I'm not an outbound marketer but as the receiver of messages from them I can tell you that you got it right. I'm not reading long, boring, formal emails and then hunting down the company. Give me images and links and a conversational tone that all makes it look like it was written by a human with something of value, not something shoehorned into a structure that follows the rules written by... well I have no idea who writes the rules.
a casual Spongebob meme every now & then isn’t the worst thing 😅
No images and no links are only for a single reason — to bypass antispam systems. That is all
I'm tired of pretending I didn't have to delete several exclamation points from my email. I'm excited to chat with you—sue me!
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3moI think the problem is that 99% of emails are this… {{in the BEST CASE 1 sentence trigger email}} {{3 paragraphs about you}} {{meet}}? But why don’t people ever say stuff like, “Do you have a cat? Because when I saw your latest feature announcement with ai-autofill I was like ME-YAOW! I haven’t seen such a great feature since they added those jagged bits to knives for bread.”