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❗️ Important updates in partnership marketing ❗️ 📺 LTK has launched a new platform that can rapidly onboard creator content into the CTV channel. 💸 Mitgo Group has established a new business division that will focus on delivering fintech services for affiliate marketers. ⚔️ There are battles between the EU and Google, Meta, and Apple, which could impact marketing services and integrations on the platforms. 🤖 A revised AI policy for creators on YouTube could drastically change the course of AI usage in creator marketing. Read more in our Week in Review 👇

NUMBER 1 😱😱😱😱😱😱😱 Words can’t describe how surreal this feels. It took TikMarketing just 3 months to take Nutrition Geeks to #1 GMV driver on the entire TikTok shop platform for September , which is a record set for the fastest growing TikTok brand launch in the UK! And the first official TikTok shop partner to elevate a brand to the #1 rankings under a full service package 👏 This means we’ve handled everything including: . Livestreaming in house . Full affiliate strategy . Brand Content . Shop deals/ campaign management . Ads management Basically, ship the products and we’ll handle the rest ✅ Moral of this story: If your product/brand is the right fit for the platform, TikMarketing can and would love to break records with you aswell! It’s not too late to kick off your TikTok journey the right way, in the mayhem of Q4 and BFCM, it might just be the best time 👀 And we currently have (limited) availability for brands looking to lead the social commerce space in their niche ⏰ 🚀 P.s. sorry, Stacey Small was out of office but the cake looked too good to wait another day 😖😂 Don’t hesitate to get in touch www.TikMarketing.co.uk

📉 Cracking even 5% of the market is a tough challenge for most streaming services. With intense competition and ever-growing content, standing out and driving user acquisition is almost impossible. Our cutting-edge performance marketing platform allows streaming services to: - Leverage data-driven insights - to target the right audiences more effectively 🔍 - Optimize campaigns in real-time - to ensure maximum ROI 📊 - Automate partnerships and affiliate marketing - to open up new growth channels 🌐 - Track and measure user engagement - for sharper, more efficient ad spend 💰 When you have the right tools to precisely target and track users, that 5% becomes just the beginning. Ready to scale your streaming service beyond limits? Discover how Affise can help unlock new growth opportunities and crack the market! 🚀 Let’s drive your success: https://hubs.ly/Q02VZ2RL0 #StreamingServices #PerformanceMarketing #AffiliateMarketing #GrowthStrategy #Affise #UserAcquisition #AdTech

𝗧𝗶𝗸𝗧𝗼𝗸 shop 𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝘆 . Launching a product almost three months ago, I struggled to generate significant sales despite multiple attempts. However, after delving into affiliate marketing and collaborating with creators, sales skyrocketed, resulting in a remarkable £10,000 profit from just two items. Here's a breakdown of the costs: - Sourcing cost: £2.17 - Warehouse charges: £0.60 - Shipping: £3.32 - Creators' commission initially at 20%, later increased to 30% - Selling price fluctuated but averaged around £14.99 Key selling points for a product research approach include: 1. Innovation 2. Problem-solving capabilities 3. Appealing "wow" factor 4. Trending and seasonal items that catch the eye. Utilizing platforms like TikTok, known for its entertainment value, proved effective in selling such products. Happy Friday! #tiktokmarketing

𝐄𝐱𝐜𝐢𝐭𝐢𝐧𝐠 𝐍𝐞𝐰𝐬 𝐟𝐨𝐫 𝐓𝐢𝐤𝐓𝐨𝐤 𝐒𝐡𝐨𝐩 𝐀𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞𝐬! Managing your sample programs has never been easier. TikTok Shop is introducing 𝗔𝘂𝘁𝗼-𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲𝗱 𝗦𝗮𝗺𝗽𝗹𝗲𝘀, a new feature designed to streamline your affiliate marketing efforts. Here's what you need to know: 𝗛𝗼𝘄 𝗱𝗼𝗲𝘀 𝗶𝘁 𝘄𝗼𝗿𝗸? Automated Workflow: TikTok Shop will handle sample inventory management, creator matchmaking, and sample request approvals. Customizable ROI: Adjust your target ROI to optimize for more content output or higher returns. Improved Performance: Track key metrics like sample ROI, content fulfillment, and creator engagement. 𝗞𝗲𝘆 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀: Reduced Manual Work: Save time and effort with automated processes. Predictable Order Output: Enjoy more reliable results. Enhanced Performance: Track and optimize your affiliate campaigns. 𝗪𝗮𝗻𝘁 𝘁𝗼 𝗸𝗻𝗼𝘄 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗔𝘂𝘁𝗼-𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲𝗱 𝗦𝗮𝗺𝗽𝗹𝗲𝘀? comment "TikTok Shop" I'll share with you. #TikTokShop #SocialCommerce #TikTok

🎰Hard to manage 40+ offers, and 200+ auto-rules?🚀 Are you trying to figure out how to improve this? You are not alone! Winning Poker Network (WPN) is an established iGaming operator looking to expand into paid advertising and increase profitability. How? 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞:🎯 The rules in iGaming are complex: each source creates its own difficulties - managing tons of offers, accounts, auto rules, a team, and reporting is very difficult... 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧:💡 Implement advanced tracking capabilities, gain insight into the effectiveness of advertising spend, and streamline micro-management!   With Voluum, they were able to accurately track and optimize their campaigns to ensure maximum ROI. Check below Case-Study (1 min)⤵ 𝐑𝐞𝐬𝐮𝐥𝐭: 📈 WPN saw a 30% increase in conversion rates and a staggering 50% growth in profitability. They made the full potential of their marketing efforts, enabling them to target the right audience with precision and efficiency. Time to Achieve Success!💪 Unlock the power of paid advertising in iGaming with Voluum! #igaming #paidadvertising #gamblingindustry #gamingcommunity #gamingnews #advertising #adstrategy

Your Business needs TIKMARKETING This year has kicked off really well! Every day is a learning day and I’m truly blessed it is this way. Looking back on last year and the steps that were taken, it is really amazing to see the growth both personally and in business. 2024 will be the year that a lot changes for the better in business so long as eyes are kept on the ball. Here is where discipline is paramount. TikTok shop is hands down THE best opportunity right now in E-Commerce and we are helping brands take advantage of this day in, day out. Is your brand looking to do better? Yes, should be and is the answer to that question. We are here to help your brand, act now before you’ll need to play catch up! Why not get in touch? www.tikmarketing.co.uk 01293903007

I’ve said it’s so easy to get on TikTok shop and find bangers. Catch them early and bring them over to Meta. Rip affiliates ads, edit them a bit. Launch ads. Scale. I have so many products I want to test from TikTok Shop. Test them before I do. #shopify #tiktok #tiktokshop #brand #marketing #ecommerce #scale #ShopSmall #products

When should you diversify channels? There’s no on-size-fits-all answer, however I like to use the following as a general framework: (Based on monthly spend): < $100K ➡️ Meta & Google $100-$300K ➡️ add TikTok & Bing $300-$600K ➡️ add YouTube $600-$1M ➡️ add TV Add affiliate as soon as you can. This is obviously simplified and will vary based on the brand and product. When do you start looking for new channels? What other channels would you prioritize?

I wanted to share some insights I've gathered from observing the latest trends on Google. It's fascinating to see how sports dominate the trending topics, with at least 12 out of the 20 trending posts being sports-related. One topic that caught my attention is the Charlotte News, which is currently the top trending topic (as of April 29th) really sad story. Because there's much traffic moving to local sites and searches in the area it creates a great SEO opportunity because North Carolina is changing its legislation around iGaming, which presents an auspicious market opportunity. Based on historical trends, whenever a state opens up its iGaming legislation, there's a surge in gambling activity, at least initially. With 13 out of the 20 trending topics being sports-related, there's a goldmine of opportunities to create effective outreach strategies and content marketing campaigns. Worldwide, the Champions League is the number one trending subject today, indicating the global interest in this event. It's fascinating to observe how people who actively search for sports-related content are often more engaged and interested in genuine, non-trivial topics, as opposed to fleeting social media trends. This presents a compelling case for iGaming projects and affiliate programs to capitalize on this heightened interest. For instance, Ezekiel Elliott is currently ranked as the second trending topic in the United States, highlighting the buzz around sports personalities and events. I had an insightful discussion with a friend yesterday about the current state of sports and its impact on iGaming. While the NBA playoffs are in full swing, the league has been losing some fan interest due to various factors, such as perceived drama. However, this lull in the main sports seasons presents an opportunity for iGaming companies and affiliates to make strategic moves. With the NBA, MLB, and soccer not dominating the headlines at the moment, this slower period in the sports calendar could be the perfect time to launch new SEO initiatives and try them out with other main events like the Olympics, the Euro and yes yes the NBA playoffs, revamp affiliate programs, or introduce innovative offerings. People are actively seeking sports-related content, making it an ideal time to capture their attention and interest. So, whether you're an iGaming operator, an affiliate, or a marketer in the sports industry, staying on top of these trends and capitalizing on the heightened interest during these transitional periods could be a game-changer for your business.