Tucson Media Partners’ Post

Embarking on ad campaigns on different channels can have vast differences. And this is definitely the case with TV campaigns. Comparing TV campaigns versus a social media campaign for example, they require a vastly different strategy with regards to the creative aspect of it. Interested to learn more about how TV campaigns differ? Greg Schwartz talks all about it in his piece for the FAA here: https://lnkd.in/e5HXJaGP

On October 3rd, we asked our clients how they can make the most of their media strategy. And you know what? TV is so fetch! 🎀📺 Ready to make your next campaign totally grool? Let’s talk TV strategy today! #OnWednesdaysWeOptimize #MeanGirlsDay #DirayMedia

Our StraightTalk “word of the week” is Linear TV i.e. traditional broadcast television, which functions on a set schedule and delivers content via satellite, or 'over the air.'. Our legacy news media has mostly failed to adapt to all things internet, even though the first news websites appeared circa 1995 - so they’ve had nearly 30 yrs to adapt. Instead they’ve been gorging on the cash cow of traditional TV advertising for decades, even though they knew it was dying. Now many are asking for even more taxpayer $$$ to prop them up. So should we feel sympathy for the struggles of TVNZ, and Newshub? Should even more taxpayer $$$ be dished out in order to prop them up? #StraightTalk #media #familyfirst #familyfirstnz

In the competitive world of business, establishing trust and credibility is essential. Here's how broadcast television is your go-to medium for building a reputable brand. - Establish Authority: TV networks have a long history and are trusted by their viewers. When your brand appears on TV, it inherits this trust. - Professional Production: High-quality production values associated with TV ads signal that your brand is serious and professional. - Consistency: Regular TV ads create a consistent presence, reinforcing your brand's message and trustworthiness. #BrandCredibility #ConsistentBranding #BuildingTrust #TVAdvertising

Did you know? 👀 ⚡️ TV commercials are proving more effective than expected—they not only generate a 𝗵𝗶𝗴𝗵𝗲𝗿 𝗻𝘂𝗺𝗯𝗲𝗿 𝗼𝗳 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘃𝗶𝘀𝗶𝘁𝘀 but also achieve this at a 𝗹𝗼𝘄𝗲𝗿 𝗰𝗼𝘀𝘁 𝗽𝗲𝗿 𝘃𝗶𝘀𝗶𝘁𝗼𝗿 compared to radio ads. 📻 By strategically combining TV and radio advertising, businesses can significantly improve both web traffic and cost efficiency. Download our white paper to explore more myths about radio and TV advertising 👉🏻 https://hubs.li/Q02ymtqw0 #ObjectivePlatform #MediaInsights #MarketingMythsBusted #RadioAdvertising

Linear TV being at a crossroads yet there is still so much value to viewers in live linear TV. Also, TV should have Live shows, Relative Live News, Live events or Sports, and by producing content that adapt addressable TV advertising, the value of the networks will continue to increase.

Television remains a staple in our lives, with most people relying on it as part of their daily routine. Even in a world dominated by digital platforms, TV continues to serve as a hub for news, entertainment, and relaxation. Surprisingly, very few people have moved away from television entirely, proving its resilience in the ever-evolving media landscape. #TelevisionHabits #MediaTrends #DailyRoutine #AfroEyeResearch #AudienceInsights

"TV is Dead." In early 2023, this was the buzzword in the media industry with #TataIPL going #Free on digital. What happened after that is truly remarkable to note: 1. #IPLonStar grew 36% and delivered #highestever reach of 50.5 Cr. The previous high was #electionyear 2019 - 47.8 Cr. 2. #WTC2024 became the most viewed single test with 12.5 Cr tuning in for the match. 3. #AsiaCup23, a 13-match event (also free on mobile), was viewed by 30.6 Cr Indians. 4. #WorldCup23 (also free) reached 52 Cr Indians. 5. #PKL10 (free too) is creating records - 28 Cr viewers in half season, almost the number of viewers who saw season 9 on Linear. 6. #PL2324 is almost 2X of last season, with 30% matches to go. #Incredible, isn't it? 8 out of 9 TV viewers in #India have watched some sports in the year 2023 on #Television. 2/3rd watch IPL on Star. Post covid, TV saw a large dip; in 2023, it's back roaring! #LinearTV is here, healthy, and growing. Unlike the West - cable in India is far cheaper than leading OTT platforms (and data cost). This is the #IndiaStory! #believe #sports #DisneyStar #StarIndia #sportsbiz #broadcastmedia #liveentertainment Santhosh S Sanat Narayankar #premierleague

As the landscape changes and new opportunities arise, considering what place #TVadvertising has within your #marketing strategy is key. This article from Raconteur explores this topic in more detail, and it was to great to share my thoughts.

What makes TV advertising still so effective for the DTC brands? GLADTOBE (former drtv.agency) shares insights on How TV powers up E-commerce marketing. 🤓 https://lnkd.in/dp8CAqzb #TVEffectiveness #ScalingUp #TV #PerformanceMarketing #Gladtoshare