Tucson LGBT Chamber of Commerce’s Post

As we celebrate Pride Month, it’s essential to distinguish genuine allyship from mere rainbow washing. The conversation around ‘rainbow-washing’—where companies use Pride symbols without meaningful action—raises important questions about the intersection of commerce and social causes in the workplace. 🏳️🌈 Authentic Allyship: How do we distinguish between allyship and marketing tactics? It’s crucial for organizations to move beyond just changing logos and to actively contributing to LGBTQ+ causes and support their employees. ❌ Symbolic Gestures: Visible support, like rainbow displays, can bring joy and a sense of inclusion. However, we must consider the impact and intentions behind these gestures. Are they contributing to real change or just surface-level? 🤝 Genuine Support: Let’s remember the ongoing struggles of the LGBTQ+ community. True support extends beyond Pride Month and involves continuous efforts to promote equality and fight discrimination. 💼 Corporate Responsibility: Avoiding rainbow washing also means defending LGBTQ+ equality and financially supporting community non-profits. Let’s commit to real change and support for the LGBTQ+ community, not just during Pride Month, but all year round. Tucson LGBT Chamber of Commerce, dba The Gaymber “Inclusive Business is Good Business!” #PrideMonth #LGBTQSupport #AuthenticAllyship #DiversityAndInclusion

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Travis Duran

OneAZ Credit Union (602)582-2906

6mo

I love this! Being a member of the Tucson LGBT Chamber of Commerce has opened up my eyes on my own personal, but even my professional journey through allyship and even more into accompliceship. Excited to celebrate this week!

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