Tunnl reposted this
Many organizations face regulatory pressures, politicized consumer bases, and demands for social responsibility from every level of stakeholder. Companies struggle to maintain relevance and effectively measure the impact of public sentiment on their brand, with millions to billions lost on disjointed targeting and measurement solutions and set-it-and-forget-it advertising. Recently, Tunnl CEO & Co-founder Sara Fagen and Brent Seaborn joined the Page Society and their members on a webinar that answers the question - What two things Communications and Public Affairs executives should know about the push to adopt-AI driven and unified audience engagement in their tech stacks? Read the article to learn more. #AI #ML #CorporateReputation #PublicOpinion #MoveTheNeedle #CommTech #MarTech #audienceinsights #audienceintelligence #data
