Brad Seitter just wrapped up an impactful presentation with WFTV in Orlando on a topic that’s crucial for advertisers today: “Balancing Linear and Streaming.” The presentation provided insights and strategies that are essential for driving success with local advertisers in today’s fragmented media landscape. Special thanks to Jenifer Weldon with Morgan and Morgan for sharing her perspective about how broadcast TV continues to grow their law firm like no other medium.
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Over 30% of US TV content is now viewed on streaming services. This shift is huge for political advertising. To stay ahead of the curve, check out the 'Political Media Remix 2.0.' It's packed with proprietary data and insights to tranform your strategy and improve the value of your TV spend. #streaming #programmatic #wearemiq #CTV
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Paramount faces challenges as linear TV models decline. In this Bloomberg TV feature, Michael J. Wolf discusses the shift to streaming and Paramount's need for a clear strategy. For more insights, explore our 2024 report: www.activate.com/insights #ActivateInsights #ActivateGrowth #ActivateOutlook2024
Bloomberg TV Feature
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📝 Feature: 'Local broadcasters embracing FAST and forging new partnerships' In Part Two of the NewscastStudio Streaming and FAST roundtable, our CEO, Gatis Gailis comments on the effects of changing consumer habits and FAST channel developments on the broadcast industry. He also discusses the need for collaboration between companies. Read it here: https://lnkd.in/ePbdQufd #FAST #broadcast #channelmanagement
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Empowering clients with actionable outcomes to help them better engage with their clients. Providing insights on consumption habits across multiplatform landscape.
Is streaming the latest incarnation of TV syndication? Does seasonality still matter? Now you can look at the current trends in programming and platform adoption in @Nielsen’s guide to the 2024-25 Upfronts/NewFronts planning season. Learn more at https://bit.ly/3U9EjA9
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Is streaming the latest incarnation of TV syndication? Does seasonality still matter? We look at the current trends in programming and platform adoption in @Nielsen’s guide to the 2024-25 Upfronts/NewFronts planning season. Learn more at https://bit.ly/3U9EjA9
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Research from Kantar shows that the battle for viewers' attention is intensifying. As consumer preferences evolve, streaming services need to adapt their strategies to retain and attract viewers. Read more in Advanced Television: https://lnkd.in/gEaZcZNF #LTN #Streamingmedia #broadcastmedia
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CTV viewership is on the rise, with over 30% of TV consumption now on streaming platforms. Our 'Political Media Remix 2.0' eBook helps you navigate this landscape to optimize your political ad buys. Discover how to leverage CTV to reach more voters effectively and efficiently. #CTV #voterengagement #programmatic #wearemiq
Political Media Remix 2.0: Making Your Political TV Buys Smarter
marketing.wearemiq.com
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So much has changed since the release of our first Political Media Remix ebook. One example: two years ago hardly anyone watched YouTube on a TV screen. Now 45% of YouTube is viewed on a TV - making it the top streaming platform and a significant channel in the current media landscape. That's just one of the massive shifts we cover in our new Political Media Remix 2.0. Stay up to date and learn how to optimize your political TV buys for maximum impact. Download your copy today. #programmatic #wearemiq #politicaladvertising
Political Media Remix 2.0: Making Your Political TV Buys Smarter
marketing.wearemiq.com
Brad Seitter was insightful and well received by our guests. Thank you for your participation!