When your agency grows, it’s exciting — but if you’re not prepared, things can go sideways quickly. There are clear-cut ways to maintain quality while scaling up. It’s not easy, but it’s worth the effort. We have kept our quality high while growing substantially over the past 18 years, and we’re here to share our secrets with you. Read our full ViewPoint article here: tvg.la/growth
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Lester Film Co. Video production micro agency. Entertaining your audience and bringing brands to life.
💡 Struggling with skyrocketing costs? When everything goes up, every bit of budget counts. Here's why micro agencies are your secret weapon: 1️⃣ Cost-Efficient: Lower overheads mean more competitive rates without compromising on quality. 2️⃣ Agile & Flexible: Swift, adaptable teams can pivot quickly to meet your evolving needs. 3️⃣ Personalized Service: Enjoy direct communication and tailored strategies, without your account being passed to a junior. 4️⃣ Innovative Approaches: Fresh, creative perspectives from passionate professionals who live and breathe video. Get in touch if you'd like to discuss your #videoproduction needs and discover how Lester Film Co. can make you pop on social. #MicroAgency #BrandStrategy #MarketingMagic
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You aren’t rewarded for having the best #strategy. You’re rewarded for getting #results. Don’t wear yourself thin trying to have the most #innovative and #creative #media strategies. Instead, work on finding the strategies that work best for your #clients - even if they seem basic. Then, show up daily to #implement them and adjust as needed!
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You aren’t rewarded for having the best #strategy. You’re rewarded for getting #results. Don’t wear yourself thin trying to have the most #innovative and #creative #media strategies. Instead, work on finding the strategies that work best for your #clients - even if they seem basic. Then, show up daily to #implement them and adjust as needed!
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You aren’t rewarded for having the best #strategy. You’re rewarded for getting #results. Don’t wear yourself thin trying to have the most #innovative and #creative #media strategies. Instead, work on finding the strategies that work best for your #clients - even if they seem basic. Then, show up daily to #implement them and adjust as needed!
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You aren’t rewarded for having the best #strategy. You’re rewarded for getting #results. Don’t wear yourself thin trying to have the most #innovative and #creative #media strategies. Instead, work on finding the strategies that work best for your #clients - even if they seem basic. Then, show up daily to #implement them and adjust as needed!
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Discover how we helped a client achieve their goals🎯with our digital services! Read our latest case study on our website. #digitalservices #successstory #casestudy #clientsuccess #innovativesolutions #businessgrowth #digitalmarketing #streamlinerei
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You should not be held hostage by an agency partner. You also should not be complacent when you're not getting results. After my interview with Cory, he asked me to vent for 60-90 seconds (ish) about any topic I wanted. This is my rant. I think it's unacceptable for agencies to just get by and collect their checks and it's unacceptable for businesses to accept poor performance as part of marketing. Let me be clear, my message isn't "agencies are bad". There are tons of great agencies I've recommended teams work with and many more out there that focus on the right outcomes for their clients. The biggest red flag I see when an agency isn't doing great work and they know it? When you raise your hand and say you're not happy with the performance. They should be telling you well in advance if things aren't going well and recommending solutions. Instead, too many fall into the panic trap of "Oh no, they caught us!" I know a lot of businesses will never work with IMPACT, and that's totally fine. I'm not here to tell you to switch. Just don't waste your time with a company that won't make you and your business better. Trust your gut. #Agency #Rant #AgencyWork
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I’ve branded 60+ TV stations in my career. To get there, we had to win pitches against the biggest agencies in the world. By accident, I discovered/developed a pitch framework that helped me do exactly that: (And it’s not the Story-Brand Framework 😉) It’s a framework that I call the ‘5E Pitch.’ 1. Emphasise Share a story that mirrors their struggles, showing you truly understand. 2. Expertise Reveal your expertise by providing a fresh, unique and informed POV. 3. Educate Introduce a new way of thinking that shifts their understanding. 4. Entertain Make them feel good and visualise the journey and the amazing results. 5. Empower Challenge them to take a leap and guide them with a clear next step. *A one-pager using this simple framework opened more doors and made me and my clients more money than any well-crafted pitch deck. Use this framework → you'll be unstoppable. If this resonates with you, reach out. I run a Creative Business Club, helping people just like you to build creative businesses they are truly proud of. You will learn exactly how to apply this and other frameworks to your business. #creativebusiness #businessofdesign #transformation
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70% of our clients come to us after being disappointed by their last agency. It’s our whole thing. After we do our standard account audits, we find most of them have fallen victim to the “set and forget” play. it destroys your chances of growth. Our playbook is a process. A process of experimenting and iteration.
