2W, 3W & EV FORUM (TWF)’s Post

Had the pleasure of moderating a fantastic panel discussion at 2W, 3W & EV Forum (TWF) today on "Elevating the 2-Wheeler Market: Premiumization and High-Performance Insights." ️ The Indian 2-wheeler market is undergoing a fascinating transformation, driven by a growing demand for premium and high-performance offerings. The insights shared by my esteemed panelists ·Jenender Anand, President, Erisha E Mobility Private Limited , Vimal Sumbly, Head Business Markets, TVS Motor Ajay Raghuvanshi, Executive Vice President of 2Wheeler Domestic Business (ICE), Piaggio Vehicles Pvt Ltd and Nitin Srivastava, DGM, Polyplastics were truly insightful, highlighting key trends and challenges: Shifting consumer preferences: Riders are increasingly seeking not just mobility, but also a lifestyle statement and emotional connection with their bikes. Technology is king: Advanced features like connectivity, safety systems, and electric powertrains are becoming must-haves, not just nice-to-haves. Performance matters: The desire for increased power, handling, and design is driving the growth of the high-performance segment. Data is the new oil: Understanding customer behavior and preferences through data analytics is crucial for success in this dynamic market. Indian Premium Experience has to be meaningful, unique and "Made for India" , Global transplants dont work well for us So, how can automakers navigate this evolving landscape? At NRI (Nomura Research Institute), we offer a comprehensive suite of consulting services to help stakeholders: Identify and capitalize on emerging trends in the 2-wheeler market. Develop premium and high-performance products that resonate with your target audience. Leverage data and analytics to gain deeper customer insights and optimize your strategies. Navigate the regulatory landscape and ensure compliance with evolving standards. Ready to elevate your 2-wheeler brand? Connect with me on Harshvardhan.sharma@nri.com or send me a message to discuss how we can partner to achieve your goals. #2WheelerMarket #Premiumization #HighPerformance #AutomotiveConsulting #India Kudos to Rohit Dewan and TWF Team for the tying the event together !

Looking forward to a dynamic and insightful roundtable! #automotiveindustry #automotive #wholesale #retail #electricvehicle #EV #Auto #bridgegap #MobilityRevolution #FutureOfMobility #autoindustry #Leadership #StrategicManagement #Sustainability #Innovation #BusinessGrowth Republic World Republic Digital Republic Business

Our CEO, Anup Patil, will be speaking at the Republic Digital Roundtable on the future of Passenger & Commercial Vehicles. He will share insights on how predictive AI is shaping the future of passenger and commercial vehicles, transforming the way businesses manage their fleets through data-driven intelligence and innovation. Stay tuned for a game-changing discussion about the future of mobility! #Intangles #MobilityRevolution #FutureOfMobility #AutoInnovation #RepublicDigitalRoundtable #SmartMobility #Automobile #ElectricVehicle #Innovation #Republic #RepublicDigital #RepublicBusiness #RepublicRoundTable #RepublicRoundtableEdition2

Our CEO, Anup Patil, will be speaking at the Republic World Digital Roundtable on the future of Passenger & Commercial Vehicles. He will share insights on how predictive AI is shaping the future of passenger and commercial vehicles, transforming the way businesses manage their fleets through data-driven intelligence and innovation. Stay tuned for a game-changing discussion about the future of mobility! #Intangles #MobilityRevolution #FutureOfMobility #AutoInnovation #RepublicDigitalRoundtable #SmartMobility #Automobile #ElectricVehicle #Innovation #Republic #RepublicDigital #RepublicBusiness #RepublicRoundTable #RepublicRoundtableEdition2

🚗⚡ Exciting Opportunity for Electric Vehicle Enthusiasts! 🌐🔋 🔌 Dive into the future of manufacturing with Dynamic Manufacturing India magazine's upcoming March-April edition, featuring an exclusive Electric Vehicle Special Issue! 🚀 As the automotive industry undergoes a revolutionary shift towards sustainability and innovation, this special edition will be the ultimate platform for industry leaders, innovators, and businesses to showcase their groundbreaking contributions to the electric vehicle landscape. 📈 Why Advertise with Us? 🌟 1️⃣ Targeted Audience: Reach a diverse readership of decision-makers, engineers, and enthusiasts passionate about electric vehicles and sustainable manufacturing. 2️⃣ Thought Leadership: Position your brand as a thought leader in the rapidly evolving electric vehicle sector. 3️⃣ Global Visibility: Gain exposure not only within India but also on an international scale, connecting with a worldwide audience interested in the future of electric mobility. 4️⃣ Networking Opportunities: Forge valuable connections with key players in the industry, fostering collaborations and business growth. 🔗 Don't miss the chance to be part of this electrifying journey! Contact us now to secure your advertising space and be featured prominently in a magazine that's driving the conversation on the future of manufacturing. Together, let's accelerate the transition to a greener and more sustainable tomorrow! 🔗 #ElectricVehicles #ManufacturingInnovation #AdvertiseWithUs #SustainableFuture 🌱🔗 For advertisement reach us at - Dinesh.mishra@meshmixmedia.com / Advertise@meshmixmedia.com For editorial reach us at - editorial@meshmixmedia.com

🚗 🛵 🔋 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗘𝗩 𝗗𝗲𝗮𝗹𝗲𝗿𝘀𝗵𝗶𝗽 𝘃𝘀. 𝗠𝘂𝗹𝘁𝗶-𝗕𝗿𝗮𝗻𝗱 𝗦𝗵𝗼𝘄𝗿𝗼𝗼𝗺: What's Best in Today's Market? In my discussions with potential EV dealers, I've encountered numerous individuals grappling with the dilemma outlined above.    In the rapidly evolving #EV industry, both models have their merits, but which one aligns best with the current market dynamics? 𝗘͟𝘅͟𝗰͟𝗹͟𝘂͟𝘀͟𝗶͟𝘃͟𝗲͟ ͟𝗘͟𝗩͟ ͟𝗗͟𝗲͟𝗮͟𝗹͟𝗲͟𝗿͟𝘀͟𝗵͟𝗶͟𝗽͟:͟ (𝘛𝘩𝘪𝘴 𝘮𝘰𝘥𝘦𝘭 𝘪𝘴 𝘐𝘥𝘦𝘢𝘭 𝘧𝘰𝘳 𝘣𝘳𝘢𝘯𝘥𝘴 𝘸𝘪𝘵𝘩 𝘢 𝘴𝘵𝘳𝘰𝘯𝘨 𝘮𝘢𝘳𝘬𝘦𝘵 𝘱𝘳𝘦𝘴𝘦𝘯𝘤𝘦 𝘢𝘯𝘥 𝘭𝘰𝘺𝘢𝘭 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘣𝘢𝘴𝘦) 𝗕𝗿𝗮𝗻𝗱 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Dedicated to a single brand offer in-depth expertise and specialized services, leading to superior customer service 𝗦𝘁𝗿𝗼𝗻𝗴 𝗠𝗮𝗻𝘂𝗳𝗮𝗰𝘁𝘂𝗿𝗲𝗿 𝗦𝘂𝗽𝗽𝗼𝗿𝘁: Often enjoy better support from manufacturers in terms of training, marketing, and inventory, ensure a smoother operation. 𝗕𝗿𝗮𝗻𝗱 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆: Focusing on a single brand can help build a strong, recognizable brand identity, attracting customers who are loyal to that brand. (Fostering loyalty and repeat business) TATA.evMahindra Group KIA India Ather EnergyTVS Motor CompanyChetak Technology LtdVIDA World Bounce Infinity 𝗠͟𝘂͟𝗹͟𝘁͟𝗶͟-͟𝗕͟𝗿͟𝗮͟𝗻͟𝗱͟ ͟𝗦͟𝗵͟𝗼͟𝘄͟𝗿͟𝗼͟𝗼͟𝗺͟:͟ 𝗩𝗮𝗿𝗶𝗲𝘁𝘆 & 𝗖𝗵𝗼𝗶𝗰𝗲: Cater to the diverse preferences of Indian consumers, who often value comparison shopping 𝗖𝗿𝗼𝘀𝘀-𝗦𝗲𝗹𝗹𝗶𝗻𝗴 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀: A variety of options increases the potential for cross-selling, attracting a broader audience and boosting overall sales. 𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝗰𝗲: Diversification reduces dependency on a single brand’s performance, providing stability against market fluctuations and competitive pressures. 𝗖𝗼𝗻𝗰𝗹𝘂𝘀𝗶𝗼𝗻: In the dynamic Indian EV market, both models offer significant potential. The best choice depends on your 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀, 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗰𝗮𝗽𝗮𝗰𝗶𝘁𝘆, 𝗮𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝘃𝗶𝘀𝗶𝗼𝗻. Please comment thoughts on which model do you think holds the most promise for India’s EV landscape? Follow me Kiran Kumar Chelli if you find it insightful. #EV #BusinessStrategy #Dealerships #sustainability #kiranchelli

Ola Electric's Approach Different? | A Unique Business Model Caption: Bhavesh Aggarwal ki approach hai thodi hatke! Explore how Ola Electric stands out with its unique market entry strategy and direct-to-consumer model. Understand Ola Electric's unique approach to the market. Learn why Bhavesh Aggarwal chose to skip showrooms and service centers initially. Discover the innovative ways Ola reached Indian consumers online. #OlaElectric #BusinessModel #DirectToConsumer #Innovation #ElectricVehicles #UniqueStrategy #BhaveshAggarwal

HiPhi started sales in Europe last year. • The Chinese electric vehicle manufacturer has already opened a store in Oslo and another one at Munich airport. According to Bloomberg, Chinese electric vehicle manufacturer HiPhi has announced a suspension of operations for at least six months. February 21, 2024, Bloomberg, SK A. R. I. HiPhi, a Chinese newcomer in the automotive industry, started selling its vehicles in Europe last year through a store in Oslo and at Munich airport. The company aims to compete with established brands like Audi, BMW, and Mercedes, mainly focusing on design and technical features. In Europe, HiPhi has launched two models: the X, an SUV with either four or six seats, and the Z, with four or five seats. Both models are priced a little over a hundred thousand euros and are targeting the premium market. However, the company's parent firm, Human Horizons, is facing pressure due to the slowdown in China's EV market. Consumer demand has declined, and trade tensions and export prospects have further hurt the market. Last month, some of HiPhi's stores in cities such as Guangzhou and Chengdu had to close as some suppliers failed to pay on time. Considering these challenges, HiPhi has a slight chance of success in the Automotive power ranking. © Foto: HiPhi #automotive #retail #ev

#Heading: Ola Electric Shifts Gears, Adopts Multi-Brand Retail Strategy Why is this happening? Ola Electric, despite its initial success, has seen a decline in market share due to increased competition. To boost sales and reach a wider customer base, Ola has decided to expand its distribution network by partnering with multi-brand retailers. #Data_Driven_Explanation: #Market_Share_Decline: Ola's market share for electric two-wheelers in India has dropped from 43.3% in H1 2024 to under 27% in September 2024, primarily due to growing competition from rivals like TVS Motor and Bajaj Auto. #Omnichannel_Strategy: To counter this decline, Ola is adopting a multi-brand retail strategy, partnering with over 600 retail outlets and aiming to reach 10,000 by the end of 2025. #Cost_Effective_Expansion: This strategy allows Ola to expand its reach without incurring the high costs associated with setting up traditional dealerships. Retailers will bear minimal inventory costs and Ola will cover marketing and promotional expenses. #CSP_of_Olas:- ₹ 90.20 Rishabh Kale

I'm excited to share my research on consumer decision-making for mid-sized sedan car purchases in India! This report analyzes the factors influencing buyers throughout the journey, from initial problem recognition to post-purchase evaluation. The research reveals valuable insights for automakers, including the dominance of value-driven decision making and the importance of a multi-channel approach that integrates online research with the dealership experience. Key takeaways include: Prioritization of features like fuel efficiency, after-sales service, and safety. The significant role of online research and positive online reviews. I'd like to thank my professor, Atindra Nath Bhattacharya for his guidance throughout this project. Anil Sachdev , Atindra Nath Bhattacharya ,Durgesh Singh ,Parikshit pandey,Pooja Choudhary Share your thoughts and experiences in the comments below. #consumerbehaviour #Marketresearch #automotiveindustry #carresearch #carbuying #consumerbehavior #marketingresearch #midsizedsedan #sedanlife #familycar