Why are events key to shaping culture and community? Events have a unique power: they bring people together, inspire creativity, and forge connections that outlast the experience itself. With Seven Wonders, we’re building on that power to elevate Ras Al Khaimah into a cultural destination like no other—a vision that spans a decade of carefully designed experiences across its breathtaking landscapes. Through our visionary show & cultural destination design, Backbone International’s production expertise, and Tribe Company’s marketing & commercial strategy, our group has set the stage for Ras Al Khaimah to become a world-class cultural hub. Last week’s Seven Wonders launch event was our first bold step, where an exclusive 1,000 guests got a preview of what’s in store for the big debut in 2025. We merged music, technology, and the raw beauty of the desert: 500 square meters of LED screen, 777 drones, and an incredible performance by Armin van Buuren’s Pillars of Creation. #SevenWonders #RAK #ArminvanBuuren #PillarsofCreation #setdesign #culturaldestination
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