Tycho Luijten’s Post

I run a growth marketing team—and I don't care about leads. Why? 😡 Because most leads are trash. Why? 😡 Because the way most organizations define and collect leads is flawed. Does this sound like your strategy? 👉 Someone who attends a webinar is a lead. 👉 Someone who downloads an asset is a lead. 👉 Someone who is unwillingly on a list you purchased is a lead. 👉 Someone who stopped by your booth at an event because they wanted a free pen is a lead. If this is how you define "leads," then your strategy is working. You're collecting leads! 💡 Instead, I care about customers. According to HubSpot, the close rate for referrals is upwards of 70%. Depending on the industry, the close rate for traditional leads is anywhere from 2% to 20%. Most sales leaders I know would be pleased (and attending President's Club) with a 70% close rate. Referrals also close faster and have fewer pricing objections. Instead of spending hundreds of thousands of dollars on digital ads and event sponsorships, take that money and invest in your customers—via your product, services, and customer support. Let's do some simple math. ✅ 1 referral per day = 365 per year ✅ 70% close rate on 365 referrals = 255 new customers ❌ 10 traditional leads per day = 3,650 per year ❌ 5% close rate on 3,650 traditional leads = 182 new customers If you can get one customer referral per day, you'll never have to run another marketing campaign. #marketing #leadgeneration #leadgen #marketingtips #b2bmarketing #cx #customerexperience #sales

What marketing tactics should you implement into your strategy to generate more qualified leads? Our recent blog has the 7 tactics you need to know about! Check it out to learn more. #LeadGeneration #Sales

In the consideration stage of the buyer's journey, prospects have defined their problem and are now researching possible solutions. Your goal is to educate them about your offerings and nurture them towards making a decision ✨ Top tips for creating content for the consideration stage of the buyer's journey: 1. Develop comprehensive in-depth content Produce whitepapers, case studies, and webinars that offer detailed insights into your solutions. These resources should address the specific problems your potential customers are facing and demonstrate how your product or service can effectively solve them. 2. Implement personalized email campaigns Use personalized email sequences to nurture your leads. Tailor your messages to address the unique needs and pain points of each prospect, providing them with relevant information and resources that guide them toward making a decision. 3. Craft detailed comparison guides Create comparison guides that help potential customers evaluate different solutions. Clearly highlight the unique benefits and features of your product or service, making it easy for prospects to see why your offering stands out from the competition. Providing detailed and valuable content at this stage helps build trust and positions your brand as a knowledgeable resource. Focus on addressing your prospects' specific needs and questions. #ConsiderationStage #LeadNurturing #MarketingAutomation #ContentStrategy

Ever wonder why some businesses effortlessly turn curious visitors into paying customers? It’s all about the sales funnel! Whether you’re a local shop or an online business, a sales funnel is your secret weapon for converting leads into loyal clients. 🏆 ### 💡 What is a Sales Funnel? It’s a step-by-step process that guides potential customers from discovering your brand to making a purchase—and beyond! 1. Attract: Capture attention with valuable content (think: blog posts, ads, or free guides). 2. Nurture: Build trust with helpful info and personalized follow-ups. 3. Convert: Offer something irresistible, like a discount or free consultation, to seal the deal. 💥 ### 🔥 Why You Need One: - Brings in Quality Leads: Attract people who actually want what you’re offering. - Builds Trust: Nurture relationships automatically, so leads are primed to buy. - Works on Autopilot: Set it up once, and let it run while you focus on other tasks. - Boosts Revenue: Turn more visitors into paying customers with a clear path to purchase. Ready to take control of your business growth? 🙌 P.S. Want a step-by-step guide to creating your first sales funnel? Drop a “FUNNEL” in the comments, and I’ll send it over! 🎯 #SalesFunnel #LeadGeneration #BusinessGrowth #MarketingTips

In today's competitive #businesslandscape, generating #marketingqualified #leads (MQLs) is crucial for sustainable growth. These leads, who have shown interest in your #product or service and meet specific criteria indicating they’re likely to convert, require a strategic approach to attract. Read more- https://lnkd.in/gN6UZBCb

Converting Leads. It’s no secret that finding leads can be a very expensive and meticulous task. Whether it be lead generation through cold calling, email marketing, or even door-to-door sales, there isn’t anything as simple as Facebook Advertising. With the ability to track exactly how much you spend and how much you make, why would you want to do lead generation any other way? Not only do you now have a method that is much more efficient but a method that has a much clearer ROI. Don’t fall behind your competitors by not taking advantage of this tool. Growth and adaptation are key factors when scaling your business to the next level… Lead generation is easier than ever, but instead of stressing out about how to create compelling ads to have the highest ROI, let us, at Organic Elevation, do that work for you. Schedule a 15-minute intro call or check out our website for more information on how we will bring you results.

All self acclaimed Sales Expert and Marketing professional all tend to roll out generic and cliche tips making business owners, Entrepreneurs as well as service providers think that in order to make more sales and increase overall client conversion, they need to : 🧲Target Everyone , hence they start spamming DMs and sending unsolicited broadcast messages. 🧲Reduce their pricing in an attempt to attract more customers. 🧲Turning every comment session on social media to an advertising ground. But !!!!!!!!!! What you need as a business owner to actually make sales and turn in good ROI are: 🎯 A well crafted product and service offer that is irresistible. 🎯 A constant lead generation and traffic source via paid ads or inorganic reach. 🎯 A well optimized sales funnel process that helps your business run on autopilot as well as take customer on a step by step buying journey. ================================ Let me help you set up an automated lead generating as well as a client acqusition system for your business today! DM or comment "ROAS" lets get started. PS: Are you aware I have an email community where i talked deeply about sales and everything marketing? check the comment session to find your way in there today!! . . . . #marketing #leadgeneration #sales #entreprenur

Struggling to generate revenue, sales, and leads for your business on LinkedIn? 🤕 I feel you! You're trying your best to create content, send DMs, and build funnels... but it's just not paying off. 🤦 You're not alone! It's just a sign that something needs to change. Want to know the secret to turning things around? Improve your value by upskilling and personal development. When I say upskilling, I mean becoming the best you can. People want experts to give them solution.....it's natural so become the best. Build a loyal email list that actually cares about what you have to say so you don't struggle with sales and revenue. Want to increase your email marketing campaign conversion? Send me a dm. #Revenue #Sales #EmailList #PersonalDevelopment #MarketingStrategy #BusinessGrowth

🔍 What is a Sales Funnel and its Main Components? A sales funnel is a powerful marketing concept that outlines the journey your prospects go through on their way to becoming customers. It visually represents the process of attracting leads, nurturing them, and converting them into sales. Understanding this funnel can help optimize your marketing efforts and grow your business. Here are the main components of the Marketing Funnel: Awareness: The first stage where potential customers become aware of your brand or product. This is often done through advertising, social media, SEO, and other outreach efforts. Interest: At this stage, prospects are now interested in your product or service. They start researching, reading, and engaging with content related to what you offer. Consideration: Prospects are evaluating whether your offering is the best fit for their needs. This is where nurturing strategies such as email marketing and product demos come into play. Conversion: The most important stage – converting the lead into a paying customer. This involves making the final sale and encouraging them to complete the purchase. Loyalty: After the sale, maintaining a relationship with the customer through excellent service, follow-ups, and additional value can turn one-time buyers into loyal customers. Advocacy: The ultimate goal is to have satisfied customers who recommend your brand to others. Word-of-mouth and positive reviews can be incredibly powerful for business growth. 🎥 Want to learn more? Check out this video to dive deeper into the sales funnel: What is a Sales Funnel? https://buff.ly/3XhQUBu #SalesFunnel #MarketingFunnel #LeadGeneration #DigitalMarketing #ConversionOptimization #CustomerJourney #BusinessGrowth #MarketingStrategy #CustomerLoyalty #ContentMarketing #SalesStrategy #FunnelMarketing #LeadNurturing #SalesConversion

You've put in the hard work - invested in content, optimized for search, and paid for ads. You're finally generating that beautiful flow of inbound leads. But are preventable mistakes causing too many prospects to slip through? Generating high-quality inbound leads is challenging enough. But if you fail to nurture and convert these prospects, your marketing dollars will be wasted. This should keep you up at night. Inbound leads are among the hottest, most qualified prospects you can get. When you mishandle them, you're leaving money on the table for your competitors. Avoid these 5 mistakes when working with inbound leads: 1. Not following up quickly enough: The #1 lead drop-off happens when you are dark for too long after an initial inquiry. Aim to reach out within 1 hour or less. 2. Using the wrong channel: Don't rely solely on email if your prospect prefers other channels like phone, chat, or social. Personalize your outreach. 3. Pitching too soon: Focus early conversations on understanding goals/challenges. You can't provide value until you listen first. 4. Failing to nurture: Not every lead will convert right away. Have a strategic nurture process to keep their attention until they're ready. 5. Poor handoff to sales: Dropping balls between marketing and sales teams can quickly kill an otherwise promising lead. Improve sales and marketing with lead routing guidelines. We all want to generate more inbound leads. But how we handle those leads is equally important. #inboundmarketing #b2bmarketing #b2bleadgeneration #b2bsales