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The author came to the realization that luxury coats manufactured in Canada may become a global luxury good after working for a few years at his family's coat manufacturing #business. He launched the company, first focusing on European consumers, and using creative marketing strategies, such as dressing polar explorers and TV and movie crews that were filming in far-flung, frigid locales. The fact that he dedicated himself to home production and established factories and sewer training facilities across #Canada is arguably the most significant. This cleared the path for both a profitable IPO and extraordinary expansion. The company currently has an international e-commerce operation in addition to having storefronts in twelve cities worldwide. Its emphasis on providing an extraordinary experience led to the #establishment of "cold rooms" in the stores, where customers can test items in as low as -25 degrees Celsius before making a purchase. According to Reiss, #CanadaGoose will continue to produce its jackets in Canada and other goods wherever it can obtain the best products at the necessary scale as it grows both naturally and through acquisitions. www.tycoonstory.com #Business #DaniReiss #CanadaGoose #CanadianBusinessman #CEO #FashionIndustry #LuxuryApparel #BusinessLeadership #GlobalFashion #Entrepreneur #SuccessStory #LuxuryFashion #PerformanceApparel #FashionInnovation #CanadianEntrepreneur #LuxuryLifestyle #HighFashion #BusinessSuccess #FashionLeadership Canada Goose Carolynn Lacasse Samantha Pais

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