Tylie Ad Solutions (a 7Miles Global Company)’s Post

Few ads are islands of first party content alone. Weaving together your concepts and creativity with third-party assets brings your brand story to life. Whether you’re incorporating familiar music, shooting with a famous landmark in the background, licensing a celebrity image or working with an influencer, touches like this make your brand’s story resonate with your target audience. Licensing each asset is a unique process with its own nuances. Once secured, the necessary rights for your production are rarely granted in perpetuity and seldom expire simultaneously. Despite the complexities, following best practices and leveraging an expert partner like 7Miles Global helps your team maintain compliance while optimizing the value of licensed assets. For example: - Know what will be visible / audible in your content - Identify and license the assets you want - Remove or reconsider what you don’t - Track every license you use and its specific expiration date - Negotiate for the longest-term deal at the lowest cost Remember, the final version of your ad is usable until your earliest license expires. After that, you’ll need to renew your rights or modify the existing version. #RightsManagement #IPOptimization #Advertising

  • Few ads are islands of first party content alone. 

Weaving together your concepts and creativity with third-party assets brings your brand story to life.  Whether you’re incorporating familiar music, shooting with a famous landmark in the background, licensing a celebrity image or working with an influencer, touches like this make your brand’s story resonate with your target audience. 

Licensing each asset is a unique process with its own nuances.  Once secured, the necessary rights for your production are rarely granted in perpetuity and seldom expire simultaneously. 

Despite the complexities, following best practices and leveraging an expert partner like 7Miles Global helps your team maintain compliance while optimizing the value of licensed assets.  For example: 

- Know what will be visible / audible in your content 
- Identify and license the assets you want 
- Remove or reconsider what you don’t 
- Track every license you use and its specific expiration date 
- Negotiate for the longest-term deal at the lowest cost 

Remember, the final version of your ad is usable until your earliest license expires.  After that, you’ll need to renew your rights or modify the existing version. 

#RightsManagement #IPOptimization #Advertising

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