Tyson Harton’s Post

Ever wondered how Gen Z is influencing the world of marketing? Their digital prowess is not just a trend, it's a game changer. They are reshaping the way businesses approach marketing, and it's fascinating to observe. From being more interactive on social media to demanding authenticity and transparency from brands, Gen Z is setting new standards. They are not just consumers, they are influencers in their own right. The question is, are we ready to adapt to these changes? Let's discuss. #GenZ🚀

Sweet Success: How to Conquer the US Candy Market with AI and Influencer Marketing ⬇ Halloween is a make-or-break moment for candy brands in the US. With sky-high consumer expectations and fierce competition, it's easy to get lost in the sugar rush. But what if you could leverage cutting-edge tools to gain a real advantage? 🎃 The Challenge: Many brands focus their Halloween campaigns on major cities, missing out on a vast untapped market. Traditional marketing strategies often fail to reach consumers in smaller cities and towns, leaving potential sales on the table. 🎃 The Solution: A powerful combination of AI and influencer marketing can help you bridge this gap and maximize your reach. 🎃 AI-Powered Insights: Targeted Marketing: AI algorithms can analyze vast amounts of data to identify your ideal customer profiles, even in underserved markets. This allows you to tailor your messaging and promotions for maximum impact. Optimized Distribution: AI can predict demand with incredible accuracy, ensuring the right products are available in the right places at the right time. Say goodbye to stockouts and hello to happy customers! Personalized Recommendations: AI can power recommendation engines that suggest the perfect treats based on individual preferences, boosting sales and customer satisfaction. 🎃 Influencer Marketing Magic: Authentic Connections: Partnering with micro-influencers in specific regions can help you build trust and credibility with local audiences. Engaging Content: Influencers can create compelling content that showcases your products in a fun and relatable way, driving engagement and purchase intent. Expanded Reach: By leveraging the influence of multiple micro-influencers across various demographics, you can significantly expand your brand's reach and visibility. 🎃 Think Beyond the Big Cities: As the article rightly points out, there's a whole world of opportunity beyond the usual suspects like LA and New York. Consider focusing on underserved markets, where your brand can make a real impact and gain loyal customers. 🎃 Embrace the Future of Candy Marketing: By combining the power of AI and influencer marketing, you can create a winning strategy that drives sales, boosts brand awareness, and ensures a successful Halloween season – and beyond. Don't just survive the sugar rush; thrive in it! #CandyIndustry #HalloweenMarketing #CandyBusiness #Confectionery #SweetTreats #MarketingStrategy #DigitalMarketing #InfluencerMarketing #AIMarketing #TargetedMarketing

As e-commerce continues to flourish, social commerce has emerged as a powerful trend reshaping the retail landscape. Let’s explore the rise of social commerce and how businesses can leverage social platforms to drive e-commerce success in 2024. 1. Shoppable Content: Social media platforms are no longer just for connecting with friends; they've become virtual shopping malls where consumers can discover and purchase products seamlessly. With the introduction of shoppable posts, stories, and live shopping features, brands can now showcase their products directly within the social media experience, providing a frictionless path to purchase for consumers. 2. Influencer Marketing: Influencer marketing continues to be a driving force behind social commerce, with influencers serving as trusted voices that can influence purchasing decisions. By partnering with influencers who align with their brand values and target audience, businesses can tap into their reach and credibility to promote their products effectively. From sponsored posts to product reviews and unboxing videos, influencer collaborations can generate buzz and drive sales for your e-commerce business. 3. Community Building: Building a strong community around your brand is essential for fostering trust, loyalty, and repeat business. Social media platforms offer a unique opportunity to engage with your audience, foster conversations, and cultivate a sense of belonging among your customers. By creating engaging content, responding to comments and messages, and actively participating in relevant conversations, businesses can nurture a loyal community of brand advocates who are eager to support and promote their products. In conclusion, social commerce represents a significant opportunity for businesses to drive e-commerce success in 2024. By embracing shoppable content, leveraging influencer marketing, and prioritizing community building, brands can tap into the power of social platforms to reach and engage with their target audience, drive sales, and build lasting relationships with customers. #digitalmarketing #digitalmarketingtrends #seo #sem #contenttips #copywriting #digitalmarketingstrategy #digitalmarketingtrends2024 #digitalmarketingtips #ai #aitools #digitalmarketingtools #seotips #contentwriting #socialmediamarketing #socislmediamarketingtips #socialmediatrends #contentmarketing #linkedingrowth #personalbranding #linkedinmarketing #linkedingrowthtips #personalbrandingtips

💻 Social media and shopping are no longer separate worlds—they’re one seamless experience. The rise of #socialcommerce is changing how consumers discover and buy products, and the numbers speak for themselves: TikTok alone has surpassed $10 billion in consumer spending. 🛍️ Major retailers like Walmart, Target, and Ulta Beauty are leaning into this shift, empowering influencers to connect with highly engaged audiences. From Walmart’s Creator platform to Target’s shoppable collaborations with stars like Taylor Swift, brands are turning social content into meaningful customer journeys. ✨ In beauty, Ulta Beauty has scaled its influencer network to generate 250 million social impressions and drive earned media value. And it’s not just retail—Expedia is bringing travel inspiration directly to booking screens with its new shoppable storefronts. Read the full insight: https://lnkd.in/etjxqSfF Subscribe to our weekly newsletter for more insights: https://lnkd.in/e_aDsMHh #SocialCommerce #eCommerceTrends #InfluencerMarketing #DigitalStrategy

How to Overcome Ad Blindness in Today’s Digital World In the increasingly crowded online marketing landscape, ad blindness presents a major challenge, where consumers often ignore ads altogether. This blog post outlines strategies to combat ad blindness and effectively engage your target audience. Create Valuable Content Shift focus from traditional ads to creating content that offers real value. This approach, known as content marketing, aims to establish your brand as a credible and informative source, thereby engaging the audience more effectively. Utilize Social Proof Integrating social proof into your marketing can significantly impact consumer behavior. Showcasing customer testimonials, case studies, user-generated content, and reviews builds trust and credibility, helping your message stand out. Personalize Your Ads Personalization is key in capturing consumer attention. Tailoring ads to individual interests and behaviors makes them more relevant and engaging, thus piercing through ad blindness. Leverage Influencer Marketing Influencer marketing, leveraging the credibility of popular social media personalities, can effectively reach and influence a broader audience. The trust and relationships influencers have with their followers make their endorsements more impactful. Focus on Targeted Advertising Narrowing your focus to a specific audience segment enhances the effectiveness of your marketing campaigns. Targeted advertising allows for more personalized and relevant messaging, increasing the likelihood of engagement. To navigate the challenge of ad blindness, these strategies—valuable content creation, social proof utilization, ad personalization, influencer marketing, and targeted advertising—are essential. They require ongoing testing and refinement to ensure the success of your marketing efforts. Remember, overcoming ad blindness is a continuous process demanding constant innovation and adaptation. Remember, overcoming ad blindness is an ongoing process that requires constant testing and experimentation to ensure the success of your marketing efforts. For more online marketing insights, come join my FREE Facebook Group. https://lnkd.in/gK3JVWAb #affiliatemarketing #marketinghacks #onlinemarketing #workfromanywhere #onlineBusiness #adblindness

As more people flock to social platforms regularly, companies are shifting their selling tactics to better engage consumers. Learn more about this social selling transformation in this article from AOL. #socialselling #socialmedia #influencermarketing #socialcommerce #influencers #creators #creatormarketing

How to Overcome Ad Blindness in Today’s Digital World In the increasingly crowded online marketing landscape, ad blindness presents a major challenge, where consumers often ignore ads altogether. This blog post outlines strategies to combat ad blindness and effectively engage your target audience. Create Valuable Content Shift focus from traditional ads to creating content that offers real value. This approach, known as content marketing, aims to establish your brand as a credible and informative source, thereby engaging the audience more effectively. Utilize Social Proof Integrating social proof into your marketing can significantly impact consumer behavior. Showcasing customer testimonials, case studies, user-generated content, and reviews builds trust and credibility, helping your message stand out. Personalize Your Ads Personalization is key in capturing consumer attention. Tailoring ads to individual interests and behaviors makes them more relevant and engaging, thus piercing through ad blindness. Leverage Influencer Marketing Influencer marketing, leveraging the credibility of popular social media personalities, can effectively reach and influence a broader audience. The trust and relationships influencers have with their followers make their endorsements more impactful. Focus on Targeted Advertising Narrowing your focus to a specific audience segment enhances the effectiveness of your marketing campaigns. Targeted advertising allows for more personalized and relevant messaging, increasing the likelihood of engagement. To navigate the challenge of ad blindness, these strategies—valuable content creation, social proof utilization, ad personalization, influencer marketing, and targeted advertising—are essential. They require ongoing testing and refinement to ensure the success of your marketing efforts. Remember, overcoming ad blindness is a continuous process demanding constant innovation and adaptation. Remember, overcoming ad blindness is an ongoing process that requires constant testing and experimentation to ensure the success of your marketing efforts. For more online marketing insights, come join my FREE Facebook Group. https://lnkd.in/eb9iVKVd #affiliatemarketing #marketinghacks #onlinemarketing #workfromanywhere #onlineBusiness #adblindness

Hi everyone, As I continue working on my Digital Communication, Information & Media (DCIM) capstone project, I have been immersing myself in the significance of social media marketing & influencer marketing in the digital sphere. They have revolutionized how businesses operate and deliver value to consumers. Because of this shift in our digital age, several businesses have had to embrace the harsh truth that they must evolve and adapt, or they will get left behind. “There are decades where nothing happens, and there are weeks where decades happen”. That is the first line of the article below that stood out to me and it truly is fascinating to think about how quickly influencer marketing has evolved into a powerhouse of a tool in the marketing industry. This article does a fantastic job in highlighting the rise of influencer marketing, the importance of considering the Gen-Z demographic, and the need for businesses to incorporate influencer marketing into their strategy in order to succeed, as it essentially results in higher engagement, conversion rates, and overall advertising performance. #DCIMCapstone #influencermarketing #digitalsphere

Just came across this insightful article on MarTech that delves into the evolving role of content creators in a digital landscape where influence reigns supreme! Here's a quick recap on the future of brand and marketing: 1️⃣ The Power of Authenticity: Influencers and content creators have mastered the art of genuine connection and authenticity, making them invaluable partners for brands looking to build trust and loyalty, especially when trying to evolve into new audiences. 2️⃣ Diverse Perspectives: Collaborating with a diverse range of influencers allows brands to tap into different audiences and demographics, fostering inclusivity and broadening their reach. 3️⃣ Data-Driven Insights: With advanced analytics tools (like Meltwater or Klear 😉), brands can gain valuable insights into consumer behavior and preferences, allowing them to fine-tune their strategies for maximum impact. #BrandStrategy #InfluencerMarketing #MarketingTrends #DigitalMarketing

The marketing landscape is evolving rapidly in 2024. Social media influencers continue to drive engagement, but authenticity is now crucial. Self-service ad platforms are empowering brands with more control and flexibility in their campaigns. With increasing data privacy concerns, first-party data collection is becoming essential. Additionally, retail media is expanding, integrating ads seamlessly into the shopping experience, allowing brands to connect with consumers more effectively. #MarketingTrends #2024Trends #DigitalMarketing