UF/IFAS Center for Public Issues Education’s Post

Public health communication on social media: Insights from tick-borne disease discussions on Twitter📱 The PIE Center recently examined how people discuss tick-borne diseases on Twitter, exploring the impact of visuals and framing on audience engagement. Over half of tweets lacked visual aids, but those that included images or graphics had higher engagement rates. This study has valuable takeaways for public health communicators on social media. Understanding how to craft compelling content can help organizations inform the public about tick-related risks and prevention strategies. 🔗 Read the article: https://lnkd.in/eNADf8j5

  • graphical user interface, diagram

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