UFS Technologies’ Post

Recommend Esmaeel is one of the best in SEO 💯

So simple but do the effect

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great presentation for SEO for real estate

Steps to improve SEO

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SEO or SEM: Which is Better for Business? SEO (Search Engine Optimisation)and/or SEM (Search Engine Marketing) The fact is the two are different if connected! SEO increases the number of visitors by helping a site rank higher in the search results. SEM is the umbrella term for internet marketing that boosts a website’s visibility in search engine results. SEO and paid search ads are part of these tactics. However,many marketers use “SEM”to refer to paid search advertising alone. Google describes SEO as a process that aims to maximise the number of visitors a website attracts. It does this by making sure the site shows up high on search results. SEM boosts a site’s visibility with paid search ads. These ads display your website on the ad section of the search results for specific keywords. SEM includes many search marketing methods and tactics.These can include pay per click (PPC) adverts and listings, as well as social media marketing (SMM). PPC is the process of buying advertisements and sponsored links. It’s possible to bid on chosen keywords when buying PPC ads on search engines like Google.These are then shown in the Google results. It tends to be that the more you bid for a keyword, the better chance there is for that keyword to appear on the first page. Earning vs.Buying Online Traffic SEO vs SEM The debate about whether SEO or SEM is better is as old as the internet itself. But there are situations where the SEM component PPC makes more sense than SEO. Speed The main benefit of PPC is the speed with which a business can advertise on the search engines. Plus, a business can appear on the first page for any number of target keywords within a matter of minutes. Cost On the contrary, the biggest disadvantage of PPC is the cost. One click on a campaign may cost a few pennies, while on another campaign it could cost a few dollars. Click-Throughs People are 8.5 times more likely to choose a result discovered through organic search compared to PPC. Conversions PPC comes into its own with conversion rates. Here PPC does seem to perform better but the difference is only slight. Paid search results are1.5 times more likely to convert click-throughs.But the landing page and the text is bound to have been well–optimised by the advertiser. SEO vs SEM The comparison above shows that SEO brings better results. SEO is a lot cheaper and attracts more click-throughs than PPC. Visitors trust organic search results more than PPC adverts. With SEO, a top rank in search results may not occur overnight. But businesses will see many benefits in the long term when they use it effectively. But because SEO is a long-term effort, practising it can consume time and effort.To let yourself focus on other business priorities, let the experts do it for you. Knowing your goals and objectives will help you create an effective online marketing strategy. It will guide you towards using the methods that are right for you.