UGA PRSSA’s Post

What an incredible last week at Public Relations Society of America (PRSA) ICON 2024! From inspiring keynotes to rich conversations with peers, here are our favorite moments: Gio Benitez with GMA, Fortune Futurist Crystal Washington and crisis expert and influencer Molly McPherson. Check out the highlights and let’s keep the momentum going. What’s the #1 step you take when you learn of a crisis situation? #PRSAICON #EventHighlights #CommunicationsLeadership #LeadershipConference #StrategicCommunications

GAME ON!!!!!!!!!! The Paris Olympics have nothing on Public Relations Society of America (PRSA) this summer! Now's your chance to win - and all you have to do is recruit members! Details are below. PRSA Charlotte PRSA of Western North Carolina North Carolina Chapter, Public Relations Society of America (NCPRSA) #publicrelations #strategiccommunications #internalcommunications #corporatecommunications #crisiscommunications #communication

Each year, Long Island Business News turns to the region’s top business leaders for insight on the year ahead in their profession. As President of Epoch 5 Public Relations, Katherine Heaviside is once again featured, providing an overview of public relations trends for 2025. To find out why Katherine believes it’s more important than ever to craft strategies that protect and enhance client reputations, read the article here. #prtrends #2025predictions #prfirm #longislandny #longislandbusiness #publicrelations

I just pitched an article to Public Relations Society of America (PRSA) for their November/December issue of PRSA Strategies & Tactics. Titled “Leaders Redefining Representation in Media,” the piece explores how today’s marketing leaders can transform advertising and social media to truly reflect the diversity of our world. Wish me luck!

Opinion: Public relations lessons from the Post Office scandal Too many businesses play reputational roulette when it comes to their public relations. Spin the wheel. Black: public relations is a tool to build reputation via media coverage. Red: public relations is a tool to protect a reputation by concealing the truth. What a business wants people to think and feel about their organisation and how can they achieve this should be the key question to ask. Finding the right answer should not be a gamble. The recent revelations from the Post Office Horizon IT Inquiry illustrate what happens when you misjudge this. https://lnkd.in/dgWeu9ks

Join the conversation on Public Relations and Business Creativity with Riki Neill from RNN Communications in this insightful interview. Watch here: @learningmole

Our Value and Impact Consultant, Amber Daugherty, MCM, is always learning how to better serve our clients within our Market Intelligence practice. She recently attended the Institute for Public Relations Ascend with ELEVATE 2024 to get the latest in research for public relations. Here are Amber's 4 key takeaways from the event. ⬇️ #PublicRelations #ResearchAnalytics #MarketIntelligence

🌟 Shining a spotlight on one of our own! 🌟 Kim's dedication to professionalism and excellence in PR is truly inspiring. As we celebrate APR Month, it's a perfect time to highlight the value of this prestigious accreditation and encourage fellow PR pros to explore this rewarding journey. 💼✨ Considering pursuing your APR? Check out the article below for more information!

🎥 Check out this fascinating discussion about Public Relations and Creativity in Business with Riki Neill from RNN Communications. Learn how PR plays a crucial role in building and maintaining a positive image for businesses. Watch: @learningmole

I recently completed a training course in Public Relations and Media Strategy held in London and gained many skills that are compatible with my specialization.