UM MENAT reposted this
"The end of third-party cookies is no longer a question of if, but when. Yet Google’s recent announcement grants cookies a temporary reprieve. This should not mean brands hit pause on preparations for a cookie-less future. Instead, we should use this extension to intensify efforts, evolving our strategies to navigate an increasingly privacy-focused digital landscape," says Abdelnabi Alaeddine, Regional Director – Digital & Partnerships, UM MENAT. #Middleeast #Digitalessays #thirdpartycookies #datastrategy
