UM MENAT’s Post

With the Olympics only taking place every 4 years, the games are always highly anticipated. From dominant performances in the pool, to high-flying action on the gym floor, there is always something that catches the eye of millions! This year has been particularly special, however, due to the promising results of the advertising! Per reports, ad revenues have exceeded $1.25 BILLION this year- a whopping 77% higher than the Tokyo Games in 2020. These statistics enhance the fact that OTT Advertising is stronger than ever. Let's discuss your current ad spending, and how we can enhance it with the power of getting your business on the big screen!

We're thrilled to share the outstanding results from our latest event, proving that streaming alone is old school! 📺❌ Highlights: +15K Live Viewers: Our event attracted a significant audience, but that was just the beginning. +441K Screen Views: Users didn't just watch; they engaged deeply with our platform. High Engagement: Viewers bought tokens, played games, and explored our marketplace even though the event was free to watch. Key Insight:  The new generation of streaming platforms must offer more than just video content. At EX Sports, we provide an integrated experience where users can enjoy games, shop in our marketplace, and much more. This holistic approach not only enhances user engagement but also allows organizers, brands, and host countries to cross-promote their services effectively. Stats: - 10,740 Accounts Created on event day - 13,616 Wallets: Users are actively engaging beyond just watching. - 9100 EXSC Tokens Sold Games Played: - Urbanball Championship: 1128 games played by 119 unique players. - Camel Game: 71 users participated with 120 predictions, 16 qualified camels, and 226 camels airdropped. Conclusion:  The success of our recent campaign underscores the need for more engaging streaming platforms. By providing a rich, interactive experience, we can drive registrations and keep users coming back for more. Join us in pioneering the future of streaming! 🚀 #EXSports #StreamingRevolution #UserEngagement #TechInnovation

Great figures, TV not dead yet etc. etc. But why do networks use “minutes streamed” as the headline metric for BVOD? All advertisers do, or should, frequency cap. Surely we care more about uniques (reach) and at a pinch number of streams (frequency)?

#MOCASNACK The advertising revenue from the coverage of Paris Olympics is projected to surpass Tokyo’s estimated $1.25 billion haul, with nearly half a billion dollars of the revenue coming from first-time sponsors to the Games. The digital ad revenue has more than doubled compared to Tokyo, and that the total number of advertisers was more than double the 2020 Tokyo and 2016 Rio Games combined, according to NBCUniversal. The Indian Olympic Association (IOA) also reported that the advertiser interest is 70% more than the last edition. This heightened enthusiasm is reflected in the impressive roster of 14 global sponsors, including marquee brands like Coca-Cola, Airbnb, P&G, Panasonic, and Samsung. #ParisOlympics #OlympicsAdvertising

🕹 It's not just about playing the game anymore; it's about becoming a part of the game-changing narrative, and brands are stepping into the immersive world to connect with their ideal consumers like never before. 🎯 Through innovative technologies and creative engagement strategies, iion is helping brands tap into the power of gaming culture to foster meaningful connections and drive impactful experiences. Let's connect at ad:tech India 13-14th March, New Delhi. #gamingindustry #BrandsInGaming #EngagementEvolved #GamingCulture 

Are you ready to enter the game advertising arena and captivate your audience where they play? iion’s Head of Demand for India, Vijay Singh, will be at the upcoming Ad:Tech Event this March 2024. He is ready to share the latest insights and innovative strategies to help your brand resonate with gaming audiences. 📩 Reach out to us or send a message to Vijay to discuss how iion can enhance your game advertising effectiveness. #iion #AdTechNewDelhi #AdTech2024 #DigitalAdvertising #InnovationInGameAdvertising #GameAdvertising2024

NewJeans x PUBG - The Perfect Fit We're still living in the KPOP era, and the collaboration between NewJeans and PUBG is a pure success. Here’s why 👇 + Authenticity: The Korean market is huge for PUBG, and NewJeans are avid gamers and competitive players themselves. + Aligned Audiences: Both brands appeal to young, trendy consumers and potential KPOP fans. + Enhanced Experience: In-game skins are still a true moneymaker when done well. + Marketing Synergy: Cross-promotions drive engagement for both brands. The result: This collab is going insanely viral on social media, sparking curiosity from non-fans or non-gamers and increasing the desire to be part of it by purchasing the collection. Job done. https://lnkd.in/ecSigMgr #PUBG #NewJeans #Collaboration

🌱 1/3 of younger fans actively look for and engage with competitive elements through sports content, and 50% are more likely to play games whilst watching sport (Nielsen). In partnership with the Canadian Football League, we're helping them to capitalise on this trend by powering: 📺 New immersive, augmented broadcasts that visualise key insights such as player names and location, speeds, time to throw and more. 🕹️ A connected, interactive Game Zone which links multiple game formats to engage fans and capture their data at any stage of their journey. 🏆 Integrated fan loyalty and incentives that reward fans for repeat engagement on its O&O properties. #fanengagement #gamification

Cricket fever for all! JioCinema 's bold move to make IPL FREE is a game-changer! This strategic decision broadens their reach, fosters brand loyalty, and positions JioCinema as the ultimate cricket streaming platform. Here's why this move is a win-win: Increased viewership: Millions can now enjoy the IPL without a subscription, boosting JioCinema's user base. Enhanced brand image: Jio positions itself as a champion of accessibility, fostering goodwill and brand loyalty. Targeted advertising opportunities: A wider audience translates to more targeted advertising opportunities, creating a win for Jio and advertisers. What do you think about JioCinema making IPL free? Let's discuss in the comments! #JioCinema #IPL2024 #FreeStreaming #CricketFanatics #MarketingMasterclass #CricketForAll #JioCinemaWins #FanFirstApproach #JioCares #StrategicMarketing #MonetizationStrategies

The panel 'Activating the Gaming Territory: A Key Strategy for Brands in Africa's Gaming Industry' brought forward compelling insights on the rising trends in gaming, especially mobile gaming. Moderated by Hassan Rouissi, the discussion highlighted the importance for brands to develop a focused gaming strategy, particularly around mobile platforms. Speakers Nissrine Souissi, Najib Amarche, Yesim Oztekin, and Eldwin Pradipta emphasized the need for brands to be strategic in choosing the right gaming partnerships. They underscored that while brands may be choosing gaming today, it will soon become essential. With no specific demographic or gender profile dominating gaming, brands need to act now to stay ahead in this dynamic space. Content by: BRAND BUILDER MOROCCO #ADS #ADS2024 #AfricanDigitalSummit #GAM