UNICEPTA’s Post

We’re proud to have colleagues in cities across the globe – from Shanghai to Washington D.C., São Paulo to Paris, Cologne or Berlin. But sometimes, a local event takes center stage, especially for our teams in Germany.  Last night’s #DFBPokal round of sixteen between 1. FC Köln and Hertha BSC GmbH & Co. KGaA was one such moment. For Cologne, it was historic: the team secured its spot in the quarterfinals for the first time in 15 years. 🎉 Congratulations! And for Berlin? A hard-fought match worth every cheer. With offices in both cities, the excitement within our company was palpable – two of our home bases, one intense rivalry. But high-stakes games like these don’t just bring drama and celebration; they also raise important questions: ✈️ What’s the environmental cost of travel for matches like these?  💡 How can clubs and players use their platform to address sustainability and social issues? In our report in collaboration with Sport Positive, we explore football’s unmatched global influence and its potential to lead the way in tackling today’s challenges. A few highlights: ✅ Why #sustainability conversations reach millions but often fall short of deeper engagement.  ✅ How clubs like Liverpool Football Club and players like Vinícius Jr. #ViniJr inspire global audiences through impactful initiatives.  ✅ What steps are needed to turn the world’s most popular sport into a driver for societal change. Dive into our findings and see how football – and other sports – can make a difference. 👉 Access the football-focused version of the report here: https://lnkd.in/e4tw_Nhe 📢 What’s your take? Should football take a stronger stance on sustainability and #socialresponsibility? Let us know in the comments! 💬

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