Last week our CEO Alvaro B. was speaking at the London Blockchain Conference on we use blockchain to apply solutions to the plastic crisis. In the growing market where brands buy collected plastic waste as part of their sustainability initiatives, there's a notable absence of verified data on fund allocation and beneficiary details. The current third-party certification system has shown signs of corruption, falsely claiming environmental actions and being unappealing to audit for younger generations. This lack of transparency breeds scepticism among companies and consumers alike. Furthermore, the scarcity of data on the impact and location of plastic waste presents a major barrier to addressing the plastic crisis. Without this critical information, policymakers, governments, and activists often operate in the dark, making it difficult to allocate resources effectively and develop targeted strategies. Understanding where plastic waste accumulates and its effects is vital for remediation and prevention efforts. Would you contribute to an #OceanRegeneration campaign? Join us and #BecomeBlue
Universal Plastic CEO . Turnkey CSR actions / Environmental Responsible Campaigns: Elevate your brand awareness, drive Customer Engagement and improve ESG metrics with Innovative Technologies
Last month, I had the opportunity to speak at the London Blockchain Conference about Universal Plastic® and Next-Gen Verification: Blockchain, AI, and Social Engagement." 💡 It was quite challenging to speak about blockchain and AI in such a technical atmosphere. I felt supported by all the people around who were interested in how we are transforming verification processes, making them user-friendly and accessible to all. In my speech, I showcased how these technologies present a competitive advantage for corporations that want to be at the forefront of environmental responsibility. Blockchain and AI technologies are key factors to succeed with the new European Commission CSRD ( Corporate Sustainability Reporting Directive ). Let's discuss how embracing new verification methods can give your brand a competitive edge while being prepared for new regulations coming into play. #BecomeBlue #PlasticData #OceanRegeneration #Blockchain
Universal Plastic CEO . Turnkey CSR actions / Environmental Responsible Campaigns: Elevate your brand awareness, drive Customer Engagement and improve ESG metrics with Innovative Technologies
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