UNSTUCK’s Post

UNSTUCK 018: PBFA’s Industry Campaign May Cause Complete Indifference 🤔 Why aiming for awards instead of consumers will fail to change behaviors Confused? So are we. Who is this meant to be for? What consumer is actually going to pay any attention to it? In a world of scrolling and short-attention spans using a 10,000-word black and white leaflet as the centerpiece of your campaign has nothing to hook you in. 👉 Read more & subscribe https://lnkd.in/dGhVMeyN #altprotein #marketing #branding #sustainability #innovation #UNSTUCK

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