It was a pleasure representing our startup URBNC3 at this year's Climate Hub Davos, which took place in the context of the WEF 2024 Open Forums. We participated in an exhibition organized by our strategic partner Faircustomer.ch and GreenUp Switzerland, which showcased promising upcycling products, such as AMUNEMI bags made from used sofa leather and brands working with innovative materials, such as Ananda, creating modular bags made from pineapple leather. Engaging in conversations at the World Economic Forum not only allowed us to foster the discussion on sustainability but also to critically examine our own concepts. I learned more about transparent supply chains in the fashion industry from Patrick Roth and attended an inspiring panel held by Assi Grunder from New Roots AG, and, most importantly, got to taste their vegan fondue and raclette 🧀 . Three key takeaways that drew my attention: 🎓 Knowledge about materials in fashion is still limited, especially among the international audience. Although leather alternatives with limited plastic content are not yet mature, they represent significant potential and need to be explained more thoroughly. 🍃 Despite a substantial portion of emissions being rooted in consumption, climate protection strongly focuses on renewable energies and energy efficiency. In my view, consumption deserves more attention from politics, investors, and public funding. I am all the more thankful for the possibility to showcase emission-light consumer products at the ClimateHub. 📣 The Climate Hub Davos proved to be a valuable space for fostering innovation, sustainability, and critical reflections on the economy but also the WEF itself. These discussions play a crucial role in fostering public discourse and should gain importance in the future. Grateful to our strategic partner Faircustomer.ch and their leader Tania Schellenberg, as well as the entire GreenUp Switzerland team for organizing this event! Eagerly anticipating our participation again next year. #WEF #ClimateAction #Sustainability #Innovation
