USA Ratings’ Post

Uncover the next big thing in Spirits... 🥃 Who will reign supreme? Whilst the classic G&T will remain forever popular, industry sources advise the explosive popularity of gin -  particularly in flavoured variants - is waning. In chapter 4 of our Nipperkin report, we delve into the contenders vying for the coveted title of the next 'It-spirit'— namely, tequila and rum. From the surge of interest in tequila (with scarcity controversially becoming a selling point for premium expressions) to the flavour revolution in rum; our strategists discuss and dissect the trends reshaping consumer preferences and industry dynamics. Want to know which drink we think will wear the crown? 👑 Stay in with the in crowd; download the Nipperkin Report now! https://lnkd.in/e6baKU9u #Strategy #ShopperInsights #IndustryTrends #OnTrade #OffTrade

Battle of the spirits! 🤺 the next chapter of our insight report is now out!!! Download a copy for a bitesized read.

Great post from Madhu Iyengar!

Premium Spirits: The Rise of Quality Over Quantity In a world where consumer preferences are rapidly evolving, one trend stands tall in the spirits industry: the undeniable shift towards premiumization. According to Bacardi’s latest Cocktail Trends Report, there's a "less but better" approach brewing among spirit enthusiasts. Consumers are not just seeking spirits; they're on the quest for premium, high-quality experiences that transcend the ordinary. This trend is not just about enjoying a drink; it's about savoring a masterpiece. Enter Dank Vodka - America's answer to the call for premium spirits. Crafted with meticulous attention to detail, Dank Vodka is more than just a vodka; it's a declaration of excellence. With no additives and a beyond smooth taste, it sets a new standard for what premium vodka can be. 🔹 Why Dank Vodka? •Veteran owned and Texas Made: A True American Brand. •No Additives: Pure, unadulterated bliss in every sip. •Beyond Smooth Taste: Vapor Gas Filtered. Crafted for those who appreciate the finer things in life. •The Next American Premium: Not just a vodka, but a movement towards superior quality. In embracing Dank Vodka, you're not just choosing a premium spirit; you're choosing a lifestyle. A lifestyle where quality trumps quantity, where every moment is an opportunity to experience the pinnacle of what vodka can be. Let's raise our glasses to the era of premium spirits. To exploration. To excellence. To Dank Vodka - America's next Premium. #DankVodka #PremiumSpirits #CocktailCulture #QualityOverQuantity #VodkaRevolution

Marrying Traditions with a Twist – A Gin and Whisky Love Story Ever heard of a love story between gin and whisky? Well, buckle up for some unconventional sipping because there's a new spirit in town blending London Dry Gin with The Glenturret Distillery's new-make spirit. Traditions are cozy, but let's be honest, sometimes playing matchmaker with unexpected partners is where the real magic happens. I mean, who would have thought gin and whisky could be more than just bar buddies? One gem from the article says it all: "It's a bold move, meshing two distinct spirits into one harmonious blend." That's like chocolate meeting peanut butter for the first time – simply meant to be! At Supergay Spirits, we cheer for bold blends and the mavericks mixing them. It's why we're all about stirring the pot (or the cocktail shaker, really). We value brave creativity like this, and it's exciting to see others do the same. So here's to the rule-benders – may our glasses always brim with innovation! Find out more about this novel concoction right here: [Article Link]https://buff.ly/3U9mGjG 10 spirits launches in March

Cocktails seem to be taking a cosmic turn this summer! 🚀🌌☄️ According to Food Dive, drinkers are looking for more adventure and escapism than ever in their choice of cocktail, and boy, are some brands rising to the challenge with celestial themes that are taking their offerings, 'out of this world'. Take Pegasus Distillerie, a French premium craft alcohol brand, that has launched Shooting Star Vodka, enriched with minerals from a literal meteorite - and many botanicals, of course! ☄️☄️ Ready-to-drink canned cocktails are the fastest-growing segment of the spirits category, which saw a 26.8% growth in 2023, worth $2.8 billion in sales, according to the Distilled Spirits Council of the United States. So, a new entrant in the RTD canned cocktail category, aiming to get a slice of this pie by using an outer space theme for its 'celestial' cocktail range, deserves a shout-out. Joshing™ Cocktails | Crafted Concoctions from a Universe of Fun is set to launch its first line of DTC canned cocktails, with names like Cosmic Tale and Unicorn Tale, in cans that look more like pieces of art than aluminium receptacles. Read the full article from Food Dive here: https://loom.ly/hNJy03s Here's to innovative cocktails. Cheers! 🍸🍸 #FoodAndBeverage #RecruitmentPartner #CPG

From the tequila market boom to impactful campaigns and whisky celebrations, June was packed with highlights! Learn all about them here👇 #signet #signetbranding #drinksindustry #packdesign #packaging #premium

The August issue is live and it's a juicy one 🍋 Adam and Amanda Kroener couldn’t have predicted that the zero-sugar, zero-carb, vodka-based cocktails they began mixing in their kitchen would grow to an eight-figure business within its first three years, but fast growth and the Carbliss - THE PREMIUM Ready to Drink Cocktail brand have become somewhat synonymous. The company was ranked No. 1 on Inc. Magazine's list of the Midwest’s fastest-growing private companies in 2024 with two-year revenue growth of 7,127% (yes, that’s a comma, not a decimal.) “In Wisconsin, we’re the number one spirit-based ready-to-drink — we outsell High Noon, we outsell Crown Royal, we outsell every other brand in our category,” says Carbliss’ Executive Vice President Mike Dempsey. “We’ve got little Carbliss competing with the world’s biggest brands that have almost unlimited amounts of money. And for us to not only be competing with them, but beating them, is really incredible." Read more about the little can that could in our August issue: https://loom.ly/ckm0BPA

Five years ago, Marcus Sakey and I had the notion of creating our favorite cocktails without the alcohol. It was just an idea, and it could have easily been added to the ever growing pile of unactivated ideas. But that evening in Chicago, we inadvertently laid the groundwork for Ritual Zero Proof, the NA liquor sector leader that is now available in stores across the United States. Today, that company has become one of the fastest growing private companies in America, having been named to the prestigious Inc. Magazine's Inc. 5000 list, with 282% growth over the past three years. In many ways it’s hard to believe that it’s only been five years since we started Ritual. The time since then has been a blur of product development, manufacturing, sales, marketing, organizational scaling and all the other things that go into taking something from a fanciful idea to a market reality. It’s amazing to take a moment to look back at how far we’ve come, and to receive the external validation of the progress we’ve made. It’s a testament to the amazing people in our team – past and present – who have done so much to get this brand to where it is today. That said, we’re really only just getting going. We’ve played an important role in the growth of the NA sector to date, but it’s a movement that is still gathering pace and the opportunity that lies ahead just gets bigger and bigger. Today we’ll celebrate our achievement. Tomorrow, we’ll start building the next chapter in Ritual’s story.

Nice article in this issue 😊🙏🙌