Userology reposted this
Talked to a ton of designers, product people, and researchers lately (over 200!), and it seems everyone's stuck in either of the below : 🤞 Go it alone: Users record themselves using the thing we're building, but without anyone there to probe for deeper insights (unmoderated testing!). 💔 Skip it altogether: Research? Nah, gotta go fast! ✂ Once in a blue moon: Maybe one in-depth research session with a user every month, but that's barely a drop in the bucket. Ikyk that, We might be missing out on what users really think and feel! No deep dives into their needs and frustrations, which means products that might miss the mark. So, Why get stuck? Can someone help me answer what are the deeper struggles? #UX #UXresearch
It is a topic which can focus resources and make to successful is so ignored
SURELY IF WE HAD MORE ANALYTICS, WE COULD FIGURE OUT WHY WE SUCK SO BAD!!! Llama farming as a career choice is looking pretty freaking good right now, just saying. >_>
Experience Research, Consumer Insights & New Product Innovation
7moThis is true at a lot of mediocre companies who know the cost of everything and the value of nothing. Those companies will have limited (or no) viable product pipeline and will be creatively destroyed by competitors who invest in user-centered approaches — including great design research. We are entering a period of great creative destruction. Household names that have existed as leaders for generations have either already disappeared (eg Sears) or will disappear because of this.