💧 Communicating Dry Eyes 👁️ We turned the mundane into something mesmerizing for this client project. Communicating dry eyes isn't as easy as you might think. Our team to built a vine system that crawled away from the subject's eyes and gave it a brittle texture that looked as if it would damage her face. 📸 We hired photographer Jeff Von Hoene to shoot our model then put our 3D vine model to work on a face model that lined up with the photographed face. Because the images were such close matches, the composite was much easier. 🌟 Check out the final result in our case study: utoka.co/sjo #UTÖKA #UTÖKAhealth #WeRevealPurpose #CreativeStrategy #VisualStoryTelling #3D #Composite #Photography #Photoshoot #Advertising #HealthcareAdvertising #CaseStudy
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