Built for the bold, designed for the everyday. 🚗✨ The Do More campaign for Ford showcases the unstoppable Ranger, Edge, and Escape in all of their glory. Proud to bring this vision to life with dynamic shots, seamless edits, and a drive to match Ford’s energy. At UTÖKA, we push creative boundaries to deliver work that inspires. 🚀 Ready to make your vision unstoppable? Let’s create something bold. Visit utoka.co/contact Client: Ford #UTÖKA #WeRevealPurpose #CreativeStrategy #VisualStoryTelling #BuiltFordTough #DoMore #VisionConsulting #Roadmapping #Activation #Design #Photography #Production #Motion #CreativeDirection #ArtDirection #CreativeProjects #Ford #FordTrucks #FordEdge #FordRanger #FordEscape
UTÖKA, Inc.’s Post
More Relevant Posts
-
Those year 11 media classes coming in real handy 🤝 Campaigns and creative shoots at a bare minimum require: - Shot lists - Styling - Good communication and direction - Adaptability - And most of all, a vision. Is there anything else you'd add? 🤔 #CreativeDirection #Marketing #Advertising #ArtDirection
The scene vs the final shot 📸 Shooting the new range of electric vehicles from Lexus Australia and Toyota Motor Corporation Australia for Toyota Fleet Management Australia. Styling, Direction and Photography: Red Herring Digital Location: Pure Locations Models: Fundamental Models #MarketingCampaign #CreativeDirection #RedHerringDigital
To view or add a comment, sign in
-
Choose the right location: Select a background that matches the style and era of your classic car. Historical districts, industrial areas, deserts, or beaches can create an atmosphere that corresponds to the car's era. Consider lighting: Choose the best time of day for shooting. Sunrise and sunset usually provide soft, beautiful lighting ideal for creating striking photos. Avoid shooting in the harsh midday sun, which can create strong shadows. Add style elements: Incorporate style elements that help accentuate the beauty and character of your car. These could be period-appropriate accessories such as vintage clothing, retro accessories, or even models to evoke the era. Experiment with angles and composition: Use different angles and compositions to create interesting and dynamic shots. Try shooting from various perspectives: low, high, side, back, and front to showcase the car from different angles. Tell a story: Try to create a narrative around your car, telling its origin, adventures, and unique features. It could be a series of photos documenting a road trip with the car or its ownership history. Examples of successful shots: Motion shots: Photos of a classic car in motion can convey a sense of speed and dynamics. These could be shots of the car on the road, capturing its movement and energy. Detail shots: Close-up shots focusing on specific details of the car, such as the grille, headlights, or interior, can highlight its unique features and craftsmanship. Environment shots: Photos of the car in its environment, whether it's parked in front of a historic building, amidst a scenic landscape, or in an urban setting, can add context and visual interest to the image. Portrait shots: Shots featuring the car alongside its owner or driver can add a personal touch to the photoshoot, capturing the relationship between the owner and their beloved classic car. By following these tips and drawing inspiration from successful examples, you can create memorable and visually stunning photoshoots with classic cars that capture their timeless beauty and charm. #ClassicCars #VintageCars #AntiqueCars #ClassicCarLovers #RetroCars #ClassicCarShow #Oldtimer #ClassicCarCommunity #ClassicCarRestoration #ClassicCarCulture #ClassicCarCollection #VintageAutomobiles #ClassicMotors #HeritageCars #ClassicCarPhotography #TimelessClassics #ClassicCarLife #ClassicCarPassion #ClassicCarFans #HistoricVehicles
To view or add a comment, sign in
-
To ensure that every photo is picture-perfect, our software offers wireframe guidelines that assist your photographer in framing each shot accurately. These guidelines are designed to help capture the vehicle's best angles, creating a consistent and professional look across your entire inventory. #autodealership #CarSales #autosales #cardealership #autoindustry #CarDealershipLife #AutomotiveRetail #usedcars #newcars #cardeals
To view or add a comment, sign in
-
We're excited to unveil our latest innovation, designed for the modern photographer on the go. The PGYTECH Roller Camera Backpack offers the perfect blend of style, functionality, and adaptability for those who demand more from their gear. Key Features: ✔ Dual Modes – Switch effortlessly between trolley case mode and backpack mode, giving you the flexibility to move however you need. ✔ Expandable Space – A 30L main compartment plus a 10L front expansion to fit all your camera equipment and accessories. ✔ Smooth Navigation – Double-row spinner wheels and a three-stage aluminum handle for seamless travel. ✔ Quick-Release Wheels – Take advantage of extra carry-on space for your other essentials, making transitions even easier. ✔ Smart Storage – Keep your gear organized with dedicated compartments, designed to keep everything in its place. Whether you’re heading to your next shoot or traveling the world, the PGYTECH Roller Camera Backpack has you covered. Take a look at the video below to learn more! #pgytech #camerabackpack #camera #rollerbackpack #travelsmart #travel #outdoorphotography #newarrivals #newrelease #innovativedesign #adventureready #outdoor #photography #videography #sony #canon #nikon #fujifilm #dji #leica #lumix
To view or add a comment, sign in
-
Hirohiko Mochizuki has snapped car photographs for 30 years professionally in Japan at all kinds of studios and locations. He says photography of any car requires practice and experimentation. “The more photos you take, the more your photography will improve. You’ll be able to try different things, such as shooting from various angles, and using different kinds of light,” he said. “That’s the first step to taking better pictures.” Read more on how to take your own great photos in this Nissan Story. #NissanEmployee #NissanProud #Photography
To view or add a comment, sign in
-
Here's a closer look at the nutso 2000hp twin-turbo, big-block-powered HQ Monaro that is featured on the front cover of the new issue of Street Machine! #holden #automotive #motoring #classiccar #hoskingindustries #automotivephotography #photography #car #musclecar #streetmachine
To view or add a comment, sign in
-
5 Common Mistakes in Used Car Photography (and How to Fix Them!) Selling used cars online? The quality of your photos can make all the difference! We know that high-quality images attract more buyers, build trust, and help cars sell faster. Here are the 5 biggest photography mistakes we see—and our tips on how to fix them: 🚫 1. Poor Lighting Problem: Shadows and reflections can hide important details. ✅ Solution: Aim for soft, natural light in early morning or late afternoon for the best results. 🚫 2. Limited Angles Problem: Skipping key angles can make the car look incomplete. ✅ Solution: Capture exterior shots from all sides, plus interior and feature close-ups, include the (clean) engine bay too! 🚫 3. Cluttered Backgrounds Problem: Busy backgrounds distract from the car and look unprofessional. ✅ Solution: Choose a clean, neutral background to make the car stand out. 🚫 4. Blurry, Low-Quality Images Problem: Blurry or low-res photos make the car appear low-quality. ✅ Solution: Use a high-res camera, ideally 12MP or higher, and steady the camera to keep your shots crisp and clear. 🚫 5. Neglecting Unique Features Problem: Missing out on close-ups of valuable features like wheels, sunroofs, or touchscreen panels. ✅ Solution: Highlight unique details that make the car desirable! Investing time to avoid these mistakes can take your listings from average to outstanding! Better photos = more buyer interest and quicker sales 🚗💨 Looking to master car photography? We offer in-house training to help dealerships create scroll-stopping listings that convert. Let's chat about how we can transform your images! #UsedCarPhotography #CarSales #PhotographyTips #AutoLensPro #AutomotivePhotography #DealershipMarketing #ImageQuality #PhotographyTraining #CarDealerships #LinkedInLearning
To view or add a comment, sign in
-
💥 How we combined people and automotive in a engagement driven shoot 👇 Automotive, Technology and People are terms that on the first view differ from each other. But they are interlinked like few other terms we use. There are no cars without people, there is technology in every car, and most societies today are car-driven. But how do you combine these three? We often face the challenge to portray a feeling, a service or a "mood" in our pictures, because the client wants us to show how the people in the picture feel. We work a lot with the right lightning, styling and color combinations to portray identity in still photography. 📸 But, at the end, if you find someone that really likes the car or the product you are trying to sell, the pictures turn out more natural. In this shoot for BMW Group, we succeeded in showcasing the genuine please in using iDrive. Still the best infotainment system on the market! #Photography #Art #BMW #Shoot #Magazine
To view or add a comment, sign in
-
Say no to bad photos! Quality images make all the difference. Show off your cars in their best light. 📸 🚗 #NoBadPhotos #autodealership #CarSales #autosales #cardealership #autoindustry #CarDealershipLife #AutomotiveRetail #usedcars #newcars #cardeals
To view or add a comment, sign in
-
'I just want to know what the car has without having to scroll through all its information or click on it before I'm ready' This is a statement that everyone in the Car Industry is used to hearing from customers. They want the answers presented to them before they even think of the questions. In a time when there is so much available around them that can catch their eye, PGI Auto can help your inventory grab attention across marketing platforms with our 'Installed Options' feature. This tool allows our system to take the top equipment options for a vehicle, be it exterior, interior, safety, mechanical, ect., and add them as icons on your inventories' first photo. Now, when that vehicle's images are pushed out to Third party marketing platforms such as Facebook, Instagram, AutoTrader, Cars.com, CarGurus, ect; the first image will allow the consumer to see not only the vehicle itself, but also what some of it's best features right from the get go. Attention grabbed, click generated, lead received. If you have any questions, or for more information please reach out to Steven Warren Sr! #installedoptions #photorun #onlotservices #pgiauto #inventorymanagement #syndication #socialmediainventoryfeeds #inventorymarketingfeeds #automotive #dealership #photography #photographyconsultant #inventorymanagementsoftware
To view or add a comment, sign in
504 followers
Problem Solver | Producer/Operations | Contractor, Production Manager ICF International
2wAwesome