UW Division of Design, School of Art + Art History + Design’s Post

New year, new design reel! Check out this video to see some of the cool projects I've worked on in the past

Studio Designer’s Inside Tips: Unlocking the Principals of Design! Explore these helpful tips from our talented designers to elevate your eye for design. Schedule a meeting with Managing Director, Rachel Hillman to get started bringing your creative visions to life!

Studio Designer’s Inside Tips: Unlocking the Principals of Design! Explore these helpful tips from our talented designers to elevate your eye for design. Schedule a meeting with Managing Director, Rachel Hillman to get started bringing your creative visions to life!

Mastering the Art of Design - From Concept to Perfection

You won't achieve your grand vision on the first attempt. Or even the 100th. But take heart – the fact that you recognize your work isn't great yet means you have the potential to make great work. To get there you'll have to survive The Taste Gap. I covered this challenging creative state in this week's edition of Better by Design 👇 https://lnkd.in/gN8Rf874

When something is designed well, you'll notice it immediately. But when it's designed exceptionally, it blends seamlessly into your life, almost invisibly, enhancing your experience. Set a standard of great design that's so intuitive, you forget it's there. Yet, it profoundly shapes your day-to-day interactions. Any reflections on this? P.S.: Credits to Blanked Design Studio.

Negative space is overlooked. By intentionally incorporating whitespace into your designs, you can improve readability, create a sense of balance, and draw attention to key elements. Don't be afraid of empty space – embrace it as an essential component of your design arsenal!

Step into a world where design meets passion. At Crociii Design, we elevate spaces with creative ideas and unwavering passion. Watch our video to see how we transform ordinary into extraordinary. A Video edited by me for my page @Crociii_design.

As if building one business wasn't enough... But I'll tell you what, when you identify a gap in the market & you have enough overlap in skillsets, resources, and bandwidth it sure makes building a second that much easier (and fun). It's a fact: Not every brand / company can afford working with TGC. But that doesn't mean they shouldn't have access to great creative within their budget. If you're a SMB in need of great creative on a budget, you might wanna check out The Underground. You're the reason we built this MF'er.

How important is Aesthetics in the design of everyday things. The thing that often takes a lot of iterations in design is liveability and something I have spent a long time doing and one of the reasons Studiobox has taken so much time because in working with suppliers, designers etc it can take a long time for the team especially when you are working across different functions and cultures and time zones to get it and for all of us to be on the same page. As we go through the final iterations to bring our product to market I hope that not only do you buy it but also enjoy the total experience - functionality, form and aesthetics and feel a sense of joy when you see and use it. For me the measure of pleasure has been to see our users use it, hold it and that look of joy and that “ahh haa” moment. Liveability in Design: Balancing Functionality and Aesthetics Liveable design is about balancing functionality with aesthetics—creating products that not only work well but feel good to use. For everyday items, functionality is essential, but aesthetics often shape the experience. When something looks and feels right, it becomes more than just a tool; it becomes something we connect with emotionally. Why Aesthetics Matter People are naturally drawn to beauty. A well-designed product doesn’t just perform a task; it enhances the experience. Consider a coffee maker. Beyond brewing coffee, a beautiful design makes the morning ritual more enjoyable. A smartphone’s form, colour, and materials contribute to satisfaction just as much as its technical features. This aesthetic appeal creates emotional bonds, turning functional items into things we love to use daily. The Liveability Factor Liveable design is key for everyday items—kitchen tools, furniture, even clothing. It’s what makes a product feel like a part of our lives. Designers need to strike the right balance: too much focus on function can make things feel cold and utilitarian; too much emphasis on form can make them impractical. The magic lies in blending both, so products feel intuitive, satisfying, and enjoyable. In the end, liveable design is about creating products that bring ease, joy, and a sense of connection into daily life—making the ordinary a little more extraordinary.