V! Studios’ Post

The 2024 State of Public Relations Report by Muck Rack is out and is a must-read for PR and communications professionals. This year’s report is loaded with invaluable info including: - Media Relations is the most common area of focus for PR pros, with content creation and thought leadership rounding out the top 3 - Half of PR pros say LinkedIn is the social media platform they value most, more than X, Instagram, Facebook and TikTok combined. - Surprisingly, only 37% of PR pros say marrying the pitch topic to the journalist's coverage area is the most important factor in securing coverage. You can download the full report here: https://lnkd.in/gKqEJ4zn #publicrelations #mediarelations

💡 “If I was down to my last dollar, I would spend it on public relations.” – Bill Gates Why would one of the world’s richest men choose PR over anything else? Because PR is more than just getting attention—it’s about building trust, shaping perceptions, and creating long-lasting connections with your audience. Public Relations can make or break a brand. A well-executed PR strategy is your secret weapon to stand out, maintain credibility, and grow—no matter the size of your budget! Ready to see how PR can transform your brand? 📢 Follow PR Illuminator for more insights on mastering the power of public relations! #PublicRelations #PRTips #BillGates #BrandSuccess #TrustInPR #PRilluminator

There's no question that the media landscape has completely transformed over the last 20 or so years. Accordingly, PR strategies involving media relations have evolved too. One thing's for sure, though: media relations is harder than it's ever been. In my latest entry on The Game Changer Blog, I take a look at why this is the case. Read it here: https://lnkd.in/guNANK9Y.

In my 20+ year PR career, I’ve learned this much is true: The results of a public relations program are *directly proportional* to the strength and spirit of the partnership between the PR agency and the client. Separation = strangulation. Bickering = dickering. When you dream big and *execute like crazy together* anything is possible. This is the way ✊ #publicrelations

In today’s competitive business environment, effective public relations (PR) is more crucial than ever. Getting your business news in front of the right audience can make a significant difference in your brand’s visibility and success. Portfolio North’s PR Hub is designed to help businesses in the North East and Yorkshire share their stories with influential professionals and decision-makers. We share how our PR Hub can support your business and why it’s a game-changer for your PR strategy. Read more here: https://lnkd.in/eF5vAgBt

In a time where clients are having to navigate lots of noise in the marketplace, it's easy to feel overwhelmed as PR professionals. This week's Bliss Blog shares strategic tips and advice for finding success in public relations from some of the top voices in the industry. Read the piece here: https://bit.ly/3I4StLO #TheBlissGrp

MEDIA MONITORING – An Underrated Function of Any PR Firm or Department One of my primary responsibilities at work is monitoring both mainstream and online media to stay informed about topics relevant to our clients and company. While social media makes it easy to catch trending news, many online outlets may overlook important stories that could impact PR strategies or client concerns. To bridge this gap, it’s crucial to go beyond digital platforms by reading newspapers and tuning into various broadcast channels. Although media monitoring is often underestimated, it remains a fundamental pillar of corporate and public relations, ensuring companies are well-prepared and responsive to the media landscape. #Media #PublicRelations #Communications

Building reputation for a brand is not done hastily, it takes time don’t rush your Public Relations agencies and in-house Public Relations departments. It’s takes research and research and more research to get it right. #PR #MondayNuggets #reputation

CORNERSTONES OF PUBLIC RELATIONS. Here are four cornerstones of PR that every brand needs to thrive: - Strategic Communication  - ⁠Media Relations - ⁠Reputation Management - ⁠Relationship Building At CraigXplore Media, we build these cornerstones into every PR campaign we manage. Is your PR strategy built on a strong foundation? Let’s talk about how we can help elevate your brand. #PublicRelations #PRStrategy #MediaRelations #StrategicCommunication

Successful public relations is about much more than immediate media coverage. It's true value is within the long-lasting impacts of brand building, reputation management and relationships. Kerryn Anker, Pitch's Senior PR Manager, shared her insight into the breadth of PR victories. 💡 While securing immediate media coverage is undeniably a great achievement, true success lies in extended interactions with journalists. It's important to build enduring relationships with journalists. This is a testament to a commitment to delivering not just news, but narratives that resonate with your audience. 💭 Beyond the headlines, PR success is about addressing compelling newsworthy topics, presenting credible statistics and research, as well as, offering testimonials that reinforce the client's message. This positions brands as leaders in their fields. 🎤 It's common for media outlets to seek follow-up stories, resulting in engagements lasting for weeks after pitching a story. Therefore, understanding your audience, providing comprehensive information, compelling visuals and facilitating interviews are integral aspects of your strategy. Need a team of public relations specialists to take care of your communications strategy? Reach out to us. #prtips #brisbanePR #PRagency #team #teaminsights #PRstrategy #mediarelations #PRwins