Vadim Stolberg’s Post

DCBL case study: why app screencasts in your UGC content could be a total game-changer! At DCBL we’re fascinated by how the smallest tweaks in creative strategy can have such a huge impact. Teamed up with Allformance and the TikTok Creative Performance team to run a 10-day experiment for a ride-hailing app in LATAM. Creative science → into action! Four different approaches to see what would drive results: → Control Creative: Simple talking-head content (keeping it basic). → Arm 1: Platform switch without any app showcase (getting straight to the point). → Arm 2: More dynamic visuals combined with an app tutorial (giving people a real look at how it works). → Arm 3: A hands-on, in-depth showcase of the app with the creator interacting directly with it (this one really blew us away!). → Arm 4: Dialogue over the phone, but no app UI in sight. A-a-and…Arm 3—the hands-on app showcase—came out on top, delivering: 🚀 A 49% boost in IR (install rate). 🚀 A 28% decrease in CPA (cost per acquisition). 🚀 A 25% drop in CPI (cost per install). This experiment showed us how essential it is to let people see and feel the product experience in real-time. Big shoutout to our partners for the opportunity to test this out and iterate quickly. Ready to investigate more! If you’re interested in exploring high-impact UGC content, feel free to drop us a message – happy to chat!

Sometimes, it just takes six years for the timing to be right. In 2018, we launched Locals, an early local UGC platform for creators. At the time, we were throwing a lot of spaghetti at the wall to see what stuck — we were developing our identity. Unfortunately, just a few months later, we had to shut it down due to technology constraints and a shift in focus. But... I held onto the domain Locals.tv. Something told me this brand wasn’t finished (and, honestly, the domain cost us almost $2K 😅). A few weeks ago, we had an epiphany: What are we doing about video?? Over the past decade, we’ve tried (and failed) to do video more than four times. Each attempt came with unique challenges, but the biggest hurdle was always the unsustainable production costs. This time, we’re approaching it differently by doubling down on the creator economy. Our thoughts immediately turned to re-launching Locals, but this time as a local video app — one that integrates our media and advertising ecosystem with local creator content. For creators, the benefits are clear: We’ll generate incremental revenue for your videos without requiring you to re-upload or build a new following. License and forget. For users, our team of experts will curate and license the best local creator content from your city — all in one place. So, we built the app, and it’s almost ready. And I’m beyond excited to show you 🤠 Launch info and more details coming soon... 👀

How to make high quality UGC ads for non physical products (apps & saas) 👇: ✨ Catchy hook - you don't have a product to actually show in the the video, so how do you get your viewers to start watching? a catchy hook. think outside of the box on what you can do. ✨ Mix of editing techniques - you don't want to just sit in front of the camera, explaining what the app is - that is static. people get bored FAST. throw in b-roll, green screen, captions, talking head, etc. to keep the viewers attention. ✨ Connect the app to the audience - for UGC, you don't ever want to come off too "salesy" - you want the audience to understand how the app can incorporate into their lives now & how it can help. Check out my example below for some ideas & let me know what you think! Brands - if you want to work together, please reach out 🤳 www.sociallysabrinaa.com sociallysabrinaa@gmail.com #ugc #ugccreator #ugccreators #ugccommunity #usergeneratedcontent #ugctips

In today's competitive content landscape, efficiency and innovation are key to standing out. Converting regular videos into YouTube shorts presents a potent tool for professionals aiming to enhance their digital footprint. The process begins with logging into your YouTube account on the mobile app, selecting a video, and choosing the 'Remix' option followed by 'Edit into a Short'. This feature allows up to 60 seconds of customized content, offering a fantastic opportunity to spotlight key messages or offerings. Further customization through additional footage, text, or filters can make your short uniquely engaging. Remember to finalize with a fitting title and appropriate visibility settings before uploading. This approach not only maximizes your content's impact but also aligns perfectly with the fast-paced consumption habits of today's audience.

Recent studies show that businesses that host UGC/video content on their websites are multiple steps ahead of the competition. If you need a reason to step into the world of UGC and see what benefits it could bring to your business, here are 5: - 79% of people say UGC highly impacts their purchasing decisions. - UGC results in 29% higher web conversions than campaigns or websites without it. - UGC increases conversions by 10% when included in an online purchase path. - A significant 70% of consumers consider UGC reviews or ratings before making a purchasing decision, and at least 41% read four to seven UGC reviews to gain insights on a product. - Consumers are 2.4x more likely to say user-generated content is authentic compared to brand-created content. If you want to see these improvements in your business, drop me a message or email, and I’d be happy to help! #UGC #Conversions #Purchasingdecisions #AuthenticContent #Chatloop

Getting ready for the next installment of my popular interactive event series, the Content for the People monthly masterclass! Every month, those of us who work where humans and the internet collide gather for an hour online to learn a new valuable skill, then practice applying it together. This month we're tackling calls to action (CTAs) for building engagement, action, and trust with your online audience. I'll show you how to go beyond the standard yawn-worthy CTAs to craft clear, compassionate, impactful actions for your site, app, blog, or whatever screen-based experience you're currently focused on enhancing. Bring a screen of your own to have it workshopped by your peers, and enhance your content right there during the class! It's free to join us, but RSVP is required. Grab your seat as soon as you can—space is limited to ensure an interactive and comfortable experience. I'll drop the link to register in the comments. Or click "Visit my website" up above and find the group via the orange area at the top of the home page 📝👩💻 #DigitalStrategy #AudienceEngagement #BusinessContent #FreeWebinar #InteractiveClass

🚀 Combining UGC with Playable Ads 🚀 Hey everyone, I came across a really cool playable ad for "Block Jam 3D" produced by Playable Factory that combines user-generated content (UGC) with playable ads. As someone who’s worked on playable ads for a long time, I really enjoy seeing this kind of innovation. The ad starts with a short video of a woman complaining that she can’t get past a level and needs your help. Then, it transitions into a playable ad where you can actually try to beat that level. I found this approach fascinating because it combines the authenticity of UGC with the engagement of playable ads. UGC has been a big trend lately because it makes ads feel more real and trustworthy. And playable ads are great because they’re interactive and fun. Combining the two just seems like a natural fit, and I’m excited to see how it performs. You can check out the attached video of me playing the ad to see it in action, and there are even more examples here: https://lnkd.in/gpYwQ8rw What do you all think? Have you seen similar strategies in other games? Let me know in the comments!

Why is scaling UGC still so painful? Very few have cracked the code on getting UGC consistently because: ❌ Creators are humans (anyone in the people business knows what I mean). ❌ Getting UGC is logistical — lots of room for error among shipping product, legal & compliance, technical requirements, etc. ❌ There is no industry standard of video pricing. ❌ Video content is subjective. A creator's take on the brief could differ from the brand's vision, which could differ from what resonates with consumers. The marketers and platforms that have figured it out (IMO): ✅ Root everything — from briefs to performance analysis — in data. ✅ Focus on a niche ✅ Have a super tight process powered by tech. Google sheets don't cut it at some point. ✅ Use gamification to motivate creators. ✅ Only spend their time on short list of vetted creators who are genuinely interested in your campaign. What else am I missing?

𝐖𝐡𝐚𝐭 𝐈𝐬 𝐋𝐞𝐦𝐨𝐧𝟖, 𝐓𝐢𝐤𝐓𝐨𝐤’𝐬 𝐒𝐢𝐬𝐭𝐞𝐫 𝐀𝐩𝐩? Owned by ByteDance, Lemon8 isn’t a brand new app but it’s a fresh face for global users. Within a week of its meteoric rise, Lemon8 claimed the coveted number one spot in the App Store’s lifestyle category with over 17 million downloads. 𝐖𝐡𝐲 𝐒𝐡𝐨𝐮𝐥𝐝 𝐘𝐨𝐮 𝐔𝐬𝐞 𝐋𝐞𝐦𝐨𝐧𝟖 𝐅𝐨𝐫 𝐘𝐨𝐮𝐫 𝐁𝐫𝐚𝐧𝐝? For savvy businesses, Lemon8 presents a unique opportunity to get ahead of the curve: 𝐅𝐢𝐫𝐬𝐭 𝐈𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧 𝐈𝐬 𝐓𝐡𝐞 𝐋𝐚𝐬𝐭 𝐈𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧: → Captivate with your cover photo → Explore built-in tools for editing and design → Boost discoverability with native content 𝐔𝐧𝐥𝐞𝐚𝐬𝐡 𝐭𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐏𝐡𝐨𝐭𝐨 𝐂𝐚𝐫𝐨𝐮𝐬𝐞𝐥𝐬: → Present step-by-step tutorials, or unveil a collection → Inspire and educate your audience → Infuse brand messaging seamlessly 𝐌𝐚𝐬𝐭𝐞𝐫 𝐭𝐡𝐞 𝐀𝐫𝐭 𝐨𝐟 𝐚 𝐑𝐞𝐥𝐚𝐭𝐚𝐛𝐥𝐞 𝐕𝐨𝐢𝐜𝐞: → Speak your audience’s language → Position yourself as a partner → Run contests and challenges 𝐁𝐫𝐢𝐧𝐠 𝐓𝐡𝐞 𝐁𝐞𝐬𝐭 𝐎𝐟 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 & 𝐏𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭: → Craft the perfect blend of aesthetics and information → Breathe new life into old Instagram hits → Go from pinboard to post 𝐓𝐮𝐫𝐧 𝐂𝐚𝐩𝐭𝐢𝐨𝐧𝐬 𝐢𝐧𝐭𝐨 𝐌𝐢𝐧𝐢-𝐍𝐚𝐫𝐫𝐚𝐭𝐢𝐯𝐞𝐬: → Utilise the generous caption space → Think of your captions as micro-blogs → Embrace the “caption ideas” feature With a well-crafted Lemon8 strategy, you’ll be well on your way to reaching a new customer base and achieving success on this exciting platform. Want to know more? Read the full article. #Lemon8 #TikTok #Instagram #Pinterest #Lemon8Marketing #LifestyleApp #NewAppAlert

Last month we wrapped up a fairly large project of over 70 pieces of UGC involving more than a dozen creators and different products. This was in the supplements space for an 8 figure brand, so the pressure to deliver high-quality content within strict guidelines on time was real. Here's a quick rundown of the top challenges & learnings: 1. Although we had a great onboarding process, there were certain words or phrases we needed to avoid (due to the regulatory environment the client is in) and we did a poor job at that in the beginning. We acted within 24 hours and got on top of this. Then we built a process so it doesn't happen again. 2. Had 1 creator that was waiting on us for more instructions. We noticed and addressed this quickly so had no delays. Having CLEAR comms was crucial here. Checking in with them multiple times a week making sure they're not waiting for anything was key. 3. Like the creators, client comms are just as important. Letting the client know and following up daily to get content reviewed on time, helped avoid further delays. We also implemented a weekly meeting cadence, which is a lot more frequent than usual. This helped move things along smoothly. 4. Getting clear feedback from the client for revisions - this was huge, as we had a scenario in which we had to revise the content again after the initial revision. We solved this by implementing a better overall revisions process, making sure if we need revisions, 1 round is all it takes. 5. Because of the size of the project, making sure everything was tracked was critical. When I say everything, I mean creators, scripts, budgets, folders, etc. Easy access in seconds if something needs to be clarified has helped speed up the entire delivery. Everything was approved and delivered, albeit with a slight delay. However, I made sure we over delivered in the amount of content & creators vs. what we promised and maintained the same high quality. The client's happy. We've leveled up our entire service delivery whilst going through this as well. Win-win. They're asking us for a 2nd round with creators across 2 other continents next. Huge W.