Valerie Choniuk, MPA-HCA, CPXP’s Post

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National Patient Experience Executive ➥ CAHPS Expert | Human-Centered-Design, Behavioral Science & Organizational Transformation ➥ Experience happens whether you focus on it or not—Choose wisely.

Words Matter. My son decided to open a bakery… in our kitchen. He is almost seven. His first customer? His father. He ordered verbatim: “May I please have turkey and mustard on top of a croissant with cheese.” Pictured below. Nailed it. L I T E R A L L Y ! Whether in healthcare and explaining things in a way a patient can understand and showing you are listening carefully or any other interaction for that matter... WORDS MATTER. AND, you'll be happy to know, our son's business continues to thrive! #PerceptionIsReality #PatientExperience #Communication

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Bill Quiseng

Chief Experience Officer at billquiseng.com. Award-winning Customer CARE Expert, Keynote Speaker, and Blogger

1y

Valerie, I emoji 👏 your post to express my appreciation to you for sharing, and kudos to your son for listening when "words matter". I whole❤edly agree! And then some. Emotions matter, too. To earn patient and customer loyalty, don't get inside their heads. Get inside their hearts. Create an emotional connection. In this particular case, your son not only heard his father, he felt it, in advance. The father had cared for his son, and now the son had cared for his father. It is especially the same in healthcare. Patients don't care how big the hospital is. They only care about how big the doctors and nurses care about them. Clinically, words matter. Bedside face-to-face, emotions matter more. Thank you for sharing your personal story and insight. I very much appreciate you. As you are always, be GREAT out there!

Bruce Berger, PhD

President at Berger Consulting, LLC, I help health care professionals help patients manage chronic illness (motivational interviewing) and build authentic relationships, 𝐊𝐄𝐘𝐍𝐎𝐓𝐄 𝐒𝐏𝐄𝐀𝐊𝐄𝐑

1y

That looks EXACTLY what was ordered, Valerie! Smart kid!. I saw a box of crackers that had a perforated tab on top and directions that said, "Tear across the top." I asked my wife, "Why would I need to cry on this box of crackers in order to open it?"

Robin King, CRCR

Patient Experience Advocate | Brand Builder | Motivator | Active HFMA and AAHAM Board Member

1y

Your son is great at following directions!

Seth Turnoff

SEARCHLESS Patient Acquisition | Healthcare DTC | Mustache Owner

1y

Your son’s entrepreneurial flex is strong Valerie Choniuk, MPA-HCA, CPXP and thank you for sharing. Personally, I think he nailed it 8/10, I’d totally eat this. 😂👊

Toni Land, MBA, BSN, CPXP, LCC

Public Speaker | President & CXO Landing Exceptional Experiences We partner with organizations to build cultures that improve patient experience measures and Leapfrog Hospital Safety Grade.

1y

He got what he asked for 🤪 #wordsmatter

Kwesi Johnson

I help others remove the mask and show to the world 🌍 the real, imperfect, flawed, unique, and beautiful person they are. | Dare to Be Genuine

1y

I love this Valerie such an amazing example. In healthcare we have a greater responsibility when we listen to be more compassionate and empathetic. I agree 100% words matter, even the words they DON’T say!! #empatheticlistening

Paul Hatch

Enterprise Account Executive | BYU Executive MBA 2026

1y

Love this - so true! (although, I'll take a croissant in any form :) )

Stephanie S. Abbott, MBA, CLSSBB, FACHE

Keynote Speaker | Cultural Architect | Healthcare Process Improvement | Strategic Planning | In-depth Advisory & Coaching Services | Advancing Patient Experience & Employee Engagement

1y

This is awesome!

Send the link so I can place my order lol!

Gary M. Tomcik

Senior Director - Healthcare Experience @ HydraCor, LLC | SME, AI-infused platform

1y

Valerie: Kudos to your son for listening and delivering on the request - 100% tray accuracy. Yes, words always matter!

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