VP of Product at Fingerprint, building the world's largest device intelligence platform to fight fraud and improve user experience
Fingerprint visitor IDs are highly accurate identifiers that uniquely recognize your web or mobile users. Imagine a visitor browsing your site anonymously, then signing up or making a purchase later. Now, you can link their previous anonymous events to their new customer profile. Or let's say that the same visitor showed some red flags before signing up, like multiple failed login attempts or suspicious browsing patterns. Once you know their account information, you can tag those past events, potentially uncovering fraudulent behavior that might have slipped through the cracks. Learn more about how enhancements to Fingerprint's Events API can help build a more complete, dynamic picture of each visitor and their activity over time.
✨Product update✨ We've rolled out two improvements to our visitor identification API — you can now build more comprehensive profiles for users visiting your site! Check out this blog post to learn how you can enrich past identification events and tailor our Suspect Score to your unique environment, creating a more adaptive approach to fraud prevention 🔗 https://ow.ly/5u6850SAPmR #productupdate #deviceintelligence #customerexperience #frauddetection
