Shogun was such a success for you, like you said it, Shogun really seemed to me from my perspective was showed that FX could really settle into the Disney system and really benefit from the different, the different levers that Disney can push to get content out there. What what was it? And Shogun got such a, as I understand a big ride on Disney Plus in outside of the US. What was it like for you to have that kind of direct like being able to see, I would imagine to get a good visibility about how people in it. Other markets in Europe and Asia and other places were watching, you know what their cadence of watching, what was their learnings from being able to see Shogun travel around the world? Well, I, I guess there were learning from watching what travelled around the world before Shogun on the Disney system and what I what what you could see is that, you know, Marvel and Star Wars and and some animated. Films there, there, there are there is a kind of storytelling that really travels globally, right? It sort of transcends local on some level. It it's, it's, it's fairly universal. And it seemed obvious to me that that Dana Walden's unit, you know, FX needed to figure out how to tap into that. And so how do you do that? Obviously everyone at that time was chasing after the success of Game of Thrones, which had done so well for HBO for me anyway, I, I felt like. We had we, you, you have to, you have to do something different to try to achieve the same outcome. So I, I thought that that this sort of intense realism of medieval Japan would, would, would be a more interesting way of going at it than another version of a, of a constructed fantasy world. Not that there's anything wrong with that. I just felt like the audience had been given a lot of that. Also, Disney had never really committed its full sort of top level synergy marketing to a, an adult. Title to A to a general entertainment or or a TV MA title. But they really needed it and it was amazing when you see that machine get in gear both domestically. I mean even Shogun still doesn't get the full level of support that that a G rated or or maybe PG rated thing for obviously spaces in the parks that are not going to promote, you know, beheadings in medieval Japan plushy samurai toy exactly but but everything other than the than the fully family spaces got on board and. It's an incredible marketing machine. It's, it's really extraordinary. So we just basically had to make it. We had to get it done really early, serve it up and say, you know, what do you think? And then to answer your question, I mean watching something cross, you know, 20% reach everywhere on Earth that Disney operates, which is most countries now. It's not, it's not China. It didn't do 20% share in India, but in almost every territory it did at 20%. And that was just an extraordinary. Thing which again, I come from a American basic cable network, so there would there been no way to even attempt that before Disney bought us. So it was an exciting thing to try and it was. Equal parts relief and exhilaration that it that it worked cause we'd we'd bet the farm on it.
