#Wicked has made $19.2 million in previews at the box office, benefiting from some early fan screenings ahead of Thursday. For comparison, “Barbie” made $22.3 million in Thursday previews, while “Oppenheimer” brought in $10.5 million. https://bit.ly/3AJglET
Nobody reporting on marketing spend.vs budget (double?). It might drop significantly when Moana 2 hits.
Well done to everybody at Variety, I’m actually planning to see it in IMAX!
I didn’t go to see it
Amazing and kudos and to the entire team!!!!