Veena Gandhi 🔥’s Post

Hey DTC Brands 👋 Now that Black Friday/Cyber Monday is a distant memory, it's time to focus on the most important part of your email program: list segmentation. You should separate first-time buyers during BFCM and follow up with a survey asking them if they bought for gifting vs. for themselves. If they were gift buyers, make sure you tag them and keep them on a separate list (and off your regular engaged segmentation). Other (useful) list segmentations: ✅ Separate BFCM engagers from your normal engagers list, especially holiday season purchasers. This will tighten your list and boost your deliverability. ✅ Create a segment of engagers that didn't purchase during BFCM and give them a limited-time offer to take advantage of. Remember, not everyone was able to take part in your sale for one reason or another. Plus, with inboxes less crowded right now, you can reach them more easily!

Our average client was up 32% on Black Friday YOY. • Comparing about 300 clients • Each purple line is a client in the chart below • Average was about +32% • Median was about +4.6% Also have a histogram on the right looking at how that broke down. Roughly 55/45% in terms of being up vs down YOY, which is fairly "typical." We see this trend happen across the ~700 brands we audit per year. Note that this is all data, and not filtered in a way that is only clients we've had over a certain period of time (so many of these clients have been working with us for less than 90 days, which is usually the minimum length of time I see YOY growth potential). I'll update this chart and data view comprehensive of the entire weekend and Cyber Monday. Some key insights: • This year "felt" tougher for a lot of brands • Even those that were up had to fight harder for it (spend, discounts) • A consistent theme was that AOV was down YOY • Many of our clients are in the apparel space, which as a category is hurting If your brand was up 5% or more on Black Friday YOY, then you were "above median." If you were up by 32% or more, then you're above average.

🦄 This year, stand out during Black Friday/Cyber Monday with Gifted Reviews. Discover how Beautyblender and other brands are using Gifted Reviews to generate more engagement and increase their sales. Download our guide in the comments ⤵ #BlackFriday #CyberMonday #UGCMarketing #eCommerce #Skeepers 

Black Friday/Cyber Monday peak is around the corner for the retailers in the region. Few key pointers to keep in mind and to be prepared during this high demand: - Keeping feed files basic hygiene in check - title, description, Images, GTIN, ID, Google product category etc. - Feed refresh rate to be more frequent* or leverage automatic price/availability feature in GMC as these are more dynamic attributes. - Inventory data to be passed in feed file or look at product's size health. Removing products having low size health to save marketing spends and cut budget waste. - Use promotions by leveraging attributes "sale price" and "sale price effective date". - Tweak your shipping cost and time (if dropping for this period) and don't forget to change it back. *Keep it at the same time your base feed file is getting updated Bonus: - Use promotion extensions - Countdown timer in RSA ads do the wonders - Dedicated campaign for "black Friday + product" specific keywords - Don't forget to lower down your bids and budgets after the peak as per your plan/phasing Wishing all retailers happy sales period, it's time to get some numbers and consumers may get the best deals. #digitalmarketing #datadriven #blackfridaypeak #planning #retail

🚀 Black Friday Buzz: A Look at the Growing Interest 🛍️ Every year, Black Friday captures global attention, but this graph tells a fascinating story of when that buzz takes off 📈. From October to November, the interest skyrockets, culminating in a frenzy by the day itself. The graph shows the rise in Google searches for Black Friday over 90 days. This upward trend highlights the importance of timing in marketing your Black Friday deals, whether you're an e-commerce retailer or are looking to re-strategise your brand, tapping into the right moments can make or break your campaign. 🕒 Here are three things we can take away from this data: 1️⃣ Start Early: Brands that begin their campaigns ahead of this surge position themselves better to ride the wave. 2️⃣ Peak Performance: The period just before Black Friday is prime for pushing deals and promotions. 3️⃣ Stay Engaged: Maintain momentum post-Black Friday—many shoppers are still hunting for deals through Cyber Week. #BlackFriday #MarketingStrategy #Trends #Ecommerce

Savvy spenders are already preparing shopping lists for November’s Black Friday and Cyber Monday – which often translates into a cash injection for ecommerce businesses. 🖤 Black Friday 2024 - 29th November: Shoppers will search for massive discounts across brands and categories worldwide, scoring the year's best deals and doing some early Christmas gift shopping. 💻 Cyber Monday 2024 - 2nd December: Online-exclusive savings with unbeatable offers across tech, fashion, and more. With well-planned website strategies, paid media, and targeted email campaigns, business owners can leverage these key dates to drive sales, boost engagement, and turn these high-demand days into huge financial wins. If you want to optimise your online shopping experience for these dates, or find out how to cut through the noise - drop us a line at hello@discoveryagency.co.uk and we’ll help your Black Monday sales go stellar! 🚀 #DiscoveryAgency #Ecommerce #Strategy #OnlineRetail #OnlineShopping #BlackFriday #CyberMonday

Despite the challenging retail conditions many Ecommerce businesses have faced in recent months, YouGov's latest research shows that 32% of adults are expected to make a purchase on Black Friday this year—more than during other major sale events like Prime Day, Cyber Monday, or even Boxing Day sales. 💰 With only a few weeks to go, there’s still time to set plans in motion. Our Head of Paid Media, Kate T., recently shared some excellent tips for making the most of Black Friday hype, including: - Setting clear goals and objectives — A clear, structured plan, even a last-minute one, streamlines your efforts and allows for better decision-making throughout the campaign. - Turning shoppers into loyal customers — Black Friday attracts plenty of bargain hunters, so don’t miss the chance to turn new customers into loyal, repeat purchasers. - Harnessing the power of social — Build excitement around your offers by teasing deals in the weeks leading up to the event. For the full list, check out our insight piece below: https://hubs.li/Q02V-2fW0 #BlackFriday2024 #BFCM #TheOrganicAgency

Fun fact: In 2023, UK shoppers spent over £1.04 billion online on Black Friday, marking a 4.1% increase from last year (Source: Adobe Analytics). With such a large audience, it's crucial to set prices that not only attract customers but also maintain healthy profit margins during these high-demand sales events. Here's how:  💡 Understand your costs – Before offering any discounts, ensure you know your product costs inside and out to avoid underpricing.   💡 Set strategic discounts – Offer tiered discounts on higher-margin items, or bundle deals, to encourage larger purchases and increase the overall order value.   💡Create urgency – Time-limited offers can motivate quick decisions, maximising conversions over the short period of Black Friday and Cyber Monday.  Are you ready to optimise your pricing strategy for these major sales events? Comment below with your plans, and don't forget to like, share, and save this post for later! 💬✨  #blackfriday2023 #cybermondaydeals #pricingstrategy #profitabilitymatters #holidaysales #businessgrowth #retailsuccess #entrepreneurlife #financialplanning

🛍 How are you planning to boost your Black Friday and Cyber Monday sales this year? Increasing your Average Order Value (AOV) is a powerful strategy to maximise your revenue without solely relying on increased traffic, which can be costly! Here are some strategies that have proven successful in the past: 📦 Product Bundling: Create enticing product bundles that offer a discount when purchased together, simplifying the buying process and encouraging customers to add more to their basket. 🆙 Upselling and Cross-Selling: Suggest complementary products to increase the value of each purchase. For example, if a customer is buying brake discs, suggest brake pads as well. 🆓 Free Shipping Thresholds: Use free shipping offers strategically. Ensure the threshold is achievable to avoid frustrating customers. ⏰ Limited-Time Offers: Create a sense of urgency with time-sensitive discounts and promotions. This can motivate customers to make immediate purchases. Remember, A/B testing is key to optimising your results. What works for one business may not work for another. Let’s discuss how we can help you implement these tactics and drive significant revenue growth. #BlackFriday #CyberMonday #Ecommerce #ConversionRateOptimisation

103% YoY Growth Over Black Friday/Cyber Monday – Here’s How We Did It! 𝐑𝐞𝐬𝐮𝐥𝐭𝐬: 103% Growth in DTC Site Revenue YoY 10% Increase in Profit YoY 𝐇𝐨𝐰 𝐢𝐭 𝐰𝐞𝐧𝐭 𝐝𝐨𝐰𝐧" 𝐂𝐥𝐢𝐞𝐧𝐭: We want to maximize revenue this holiday season. Can you help us do that? 𝐂𝐏 𝐓𝐞𝐚𝐦:Absolutely! How about we double last year’s numbers? 𝐂𝐥𝐢𝐞𝐧𝐭: That would be amazing! But I don’t want to sacrifice ROI. 𝐂𝐏 𝐓𝐞𝐚𝐦: Hold my 🍻. 𝐓𝐡𝐞 𝐑𝐞𝐜𝐢𝐩𝐞 𝐟𝐨𝐫 𝐒𝐮𝐜𝐜𝐞𝐬𝐬: - Creative Innovation - Smart Media Investments & High-Performing Channels – 𝐆𝐮𝐢𝐝𝐞𝐝 𝐛𝐲 𝐨𝐮𝐫 𝐢𝐧-𝐡𝐨𝐮𝐬𝐞 𝐚𝐭𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐬𝐨𝐟𝐭𝐰𝐚𝐫𝐞 - Moving away from automated solutions… 𝐍𝐨 𝐏𝐦𝐚𝐱 𝐡𝐞𝐫𝐞! - Collaborative Client/Agency Strategy Planning - starting in September 𝐊𝐞𝐲: Our budget planning tool and attribution software allows us to be ahead of the game on decision making and investment decisions. In a fast-evolving market, staying ahead requires both creativity and strategic resource allocation. We’re proud of the results and excited for what’s next! #GrowthStrategy #DigitalMarketing #Ecommerce #ROAS #CreativeExcellence #BlackFriday #CyberMonday #RetailMarketing